On Mon, Dec 3, 2012 at 3:41 PM, Julian Hillebrand <[email protected]> wrote: > Hi Donald, > first of all I want to get a bird´s eye view of the whole marketing of the > OpenOffice project. > I´m pretty new to the whole Marketing topic and don´t really have the > practice i would like to have. > But I´m very interested in Social Media especially Facebook. So i would > really like to contribute in the > social media marketing. But in other topics as well. > What a certain topics in the social media? Are there unanswered questions or > unsolved problems at the moment? >
Renaming the thread to discuss the general topic. You can see our main social networking locations here: https://twitter.com/apacheoo https://plus.google.com/u/0/b/114598373874764163668/+openoffice/posts https://www.facebook.com/ApacheOO http://blogs.apache.org/ooo/ Or, I should say those are our main English-language ones. There are some others especially in Spanish and Brazilian Portuguese. So far we've used these sites for: 1) Cross-promoting project communications. For example, when we have a new release or a new blog post, we spread the news via these channels as well. 2) We forward/retweet stories related to OpenOffice that we think our community would like to hear about. 3) Lately we've been trying to engage more with users, asking them questions about how they use OpeOffice. This seems to be more successful in Facebook. 4) Answer easy technical support questions or direct the user to our support forums 5) Recruitment -- we've had some success, for example, with a user asking whether OpenOffice was available in their language and telling them "not yet" but explaining how they we would welcome them as a volunteer to help with the translation. In general, I think increasing the number of followers on Facebook and Twitter, from real users, is a good thing. That increases the number of users we can directly engage with, but also through their friends, increases a second order number of indirect influence. So it is very powerful. Ditto for increasing engagement. We're really only "engaging" on Facebook. On Twitter and Google+ and the Blog it is very much still a broadcast one-to-many information flow with not a lot of return communications. Twitter maybe improving in that regard a little. So within that view of social networking I think we're doing OK. But I be interested in an impartial review of what we've done and whether we should be doing anything differently there. Untapped opportunities include Youtube. One thing we've talked about, but never did, is to create an Apache OpenOffice dedicated channel and start making promotional and instructional videos there. For example, I'd love to have something to counter Microsoft's anti-OpenOffice FUD: https://www.youtube.com/watch?feature=player_embedded&v=kzdykNa2IBU#! -Rob > > > Am 03.12.2012 um 21:35 schrieb Donald Harbison <[email protected]>: > >> Welcome Julian! >> >> You will discover that many of our volunteers are Germans like you, >> although one notable countryman of yours is now living in China! >> >> What are your particular ideas for making a contribution? Perhaps I can >> help get you started. >> >> On Mon, Dec 3, 2012 at 2:32 PM, Julian Hillebrand < >> [email protected]> wrote: >> >>> Hello! >>> My Name is Julian, i´m 20 years old and coming from Germany. >>> I´m studying International Business with the focus on Marketingmanagement. >> >> I´m using open source software nearly all the time and especially >>> OpenOffice. >>> So there are two reasons why i want to help the project: >>> First for giving something back to the community of developers and >>> volunteers >>> and second to get some practice in the topic of Marketing. >>> >>> I´m really looking forward to help and if any questions are left >>> unanswered feel free to ask. >>> >>> Julian >
