On Sun, Feb 3, 2013 at 2:02 AM, Samer Mansour <[email protected]> wrote: > Hello All, > > In anticipation of AOO4, I want to start a discussion on the video and > maybe a microsite to drive this video's overall presentation. > > ------ Micro-Site Idea ---- > Micro-site for new users, references from external websites, our "About" > for end users", mostly new users. > URL would be easy like "welcome.openoffice.org/" or "openoffice.org/welcome" > or "openoffice.org/guttentag" for german etc. Have to confirm with infra > peers on possibilities / restrictions. > A micro-site to "join the office revolution". This micro-site should be a > red carpet entrance for new users, welcome, we're expecting you [clueless > new users, yes you who stumbled here because a friend posted this], > everything is here waiting to help you. >
How would we direct users to the new microsite? From an SEO perspective, we have so many links to the home page that queries related to OpenOffice almost all lead the user to the home page. I don't think it would be possible to influence the search traffic to go to a new welcome page, especially with the weight of a decade's worth of links pointing to www.openoffice.org. But three exceptions/possibilities: 1) If we have a new landing page that is more relevant to a user search query than the home page is, then it could get good placement. For example, queries for "OpenOffice for Mac" do not go to the homepage, but to a Mac specific page. But I don't think new users query for "openoffice new users". Their queries are probably similar to any other query. But we can investigate that. 2) Not all traffic is from search. We could have, for example, a landing page that we code into the social sharing links. That will draw in traffic. 3) We can redirect traffic that is referred to by specific websites. This could be done at the Apache httpd level, or with Javascript (less reliable). > Scope: > A Video (I need help forming this idea and producing something) > HTML Page (I can contribute to completing this) > > Audience: > Social Media Followers and their friends/connections > New Users > Returning Users for AOO4 > We do have the ability to direct the URL for upgrading users. Currently we send them to the download page or to a native language page. We even have the ability to send 3.3.0 upgrades to one page and 3.4.1 upgrades to another. > Deadline: to have this before launch of AOO4. > > My Initial Idea: > > The HTML [HTML5 maybe] page could be a picture of a computer monitor > centered in an environment, the background environment emphasizes the > market we are appealing to. > > The screen on the monitor is our nice video (embedded youtube video in the > page). > Examples: > Corporate: bland, grey cubical desktop and maybe some office supplies and > whiteboard. > School: school desk, crayons, notebooks, microscope, chalkboard behind. > Doctor's office, stethoscope and clipboard on a medical stretcher / bed. > Campus: Laptop on campus/park bench. > > On refresh or on click we change the background to others. And have > customer quotes, from real doctors, teachers, students, professionals. > Maybe real customer company or small business can issue a public statement. > A company would love exposure to our 100k+ visitors a day. > > Samer
