Hi Rob,
Sorry for the delay. Just have a few questions: · You said that you know the operating system from the downloading of OpenOffice, if you had a questionnaire distributed via the mailing list, social media or website, is there a way to match the respondents to the website analytics? You would match this data if the questionnaire is administered when someone downloads the software, but I don’t know how you intend to match the respondents with the other approaches. · I am wondering if there is a questionnaire designed already? The key is to really ask a lot of demographic or “splits” questions that can be used to analyse the same question in different ways (i.e. say you ask people the main reason for downloading OpenOffice. You can then ‘cut’ the same question by age groups, user type, country, and so on). These questions are straight descriptions of the respondents so they are fairly easy and quick to answer them. o From the website link, survey completion was expected to be on/ around Feb 1? · I get the sense that there’s a good understanding of the demographic information you ‘d like to look at and some ideas around the ‘attitudinals’ (opinions of brand, UI and community) but I’d like to know more about these things · Depending on the analysis required of the data, I can run most analysis through Excel/ Calc (i.e. means and proportions), or if needed SPSS · There is a question about weighting the data (to make it representative), though I don’t know if it will be appropriate or how it could be done · What timeframe are you looking to have the analysis done by? I am quite busy at the moment, however, I anticipate more time available to assist at the end of Feb and during March. Does that suit your needs? Regards, Paul. From: Rob Weir [mailto:[email protected]] Sent: Wednesday, 6 February 2013 8:34 AM To: [email protected]; Paul Vella Cc: Graham lauder Subject: OpenOffice User Survey (was Re: Help with marketing activity 2.0) On Tue, Feb 5, 2013 at 4:31 AM, Paul Vella <[email protected]> wrote: Hi all, I was looking at your website in the help wanted section and came across this: 2.0: Help design, conduct and analyze a survey of OpenOffice users, so we understand more fully who they are and what their needs and priorities are. I work in market research designing questionnaires, running analysis and creating slides to present the data. Depending on the timing of your needs and my work schedule, I’d be interested in hearing more about what you need and how I might be able to help. Hi Paul, Welcome to the Apache OpenOffice project and the marketing mailing list! We discussed the survey idea a little in December and Graham Lauder, your "neighbor" in New Zealand, sketched out some ideas on our wiki: https://cwiki.apache.org/confluence/display/OOOUSERS/Survey+Design I think Graham also had access to a server running LimeSurvey (http://www.limesurvey.org/). As a non-profit volunteer-run open source project we don't have a budget to use commercial survey tools. The idea was to survey our user base to get a better sense of their demographics, as well as how they were using OpenOffice. In the large, we know we've had 35 million downloads of OpenOffice 3.4. And we know a rough breakdown by country and operating system. We get that info from the website analytic. But we don't know whether the users are predominately home users, academic, small corporations, large, whether they use OpenOffice every day, or only once a month, etc. I'm sure if we wanted, we could collect many questions we might ask. But then the danger is the survey becomes to long, and few people complete it. So we need to find the "right size" for the survey as well. We have a few ways of reaching out to users to encourage them to respond to the survey. One is to advertise it on our website (750K visits/day) and via social media. That would get many responses, but there is no guarantee it would consist of only users. Another way would be to send out to the 9000 users who are on our mailing list. Another approach might be to present the survey on the website right after a user downloads OpenOffice. There may be other options as well. So that's a quick brain dump on the prior discussions on this topic. I'll throw this out for any other comments others on the list have, and if you have any questions. It sounds like you have expertise in this area, so I'm hoping your guidance can help keep us on target. Regards, -Rob Cheers, Paul Vella Consultant/ Analyst [email protected] Lewers Research Level 2, 627 Chapel Street South Yarra VIC 3141 P +61 3 9823 9200 <tel:%2B61%203%209823%C2%A09200> This message (including any attachments) is confidential and may be privileged. If you have received it by mistake please notify the sender immediately by return e-mail and delete this message from your system. Any unauthorised use, reproduction, disclosure, adaptation or dissemination of this message in whole or in part is strictly prohibited. Please note that e-mails are susceptible to change. All copyright and intellectual property remains with Lewers Research Pty Ltd. Any views expressed in this email are made in confidence by the individual sender and may not necessarily reflect the views of Lewers Research Pty Ltd or any officer of the company including the sender.
