I agree with Kadal... 

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----- Original Message -----

From: "Kadal Amutham" <[email protected]> 
To: "marketing" <[email protected]> 
Cc: [email protected] 
Sent: Monday, May 27, 2013 10:10:23 PM 
Subject: Re: Next steps for AOO 4.0 Logo Selection 

Looks like we are retaining almost the current logo with some small changes 

With Warm Regards 

V.Kadal Amutham 
919444360480 
914422396480 


On 28 May 2013 04:51, Dave Fisher <[email protected]> wrote: 

> 
> On May 27, 2013, at 3:55 PM, Dennis E. Hamilton wrote: 
> 
> > [This was cross-posted, so I'm not clear what list was intended. Makes 
> tracking the discussion difficult.] 
> > 
> > I'll bite: 
> > 
> > I prefer Chris's latest. The weight of the lettering is more powerful. 
> I think the "Apache" should not be so thin. The form used by Samer works 
> better. I also think down-scaling will work better in this case. 
> > 
> > As far as the orb goes, Chris's could be a tad larger, but not by much. 
> I prefer the orientation of the foreground bird to Kevin's, which has a 
> more threatening feel in my subjective experience. 
> 
> These are good observations. 
> 
> I would like to see it with an "ffi" ligature. 
> 
> I think we should leave the 4 out. Others have mentioned that 4 is an 
> unlucky number is some cultures. Perhaps we have compromise and have both 
> versioned and un-versioned logo designs. If so then I think a treatment 
> like "Version 4.0" in grey and blue might work. 
> 
> Regards, 
> Dave 
> 
> 
> > 
> > - Dennis 
> > 
> > PS: Interesting that we've come around to a close variant of the current 
> logo. 
> > 
> > -----Original Message----- 
> > From: Rob Weir [mailto:[email protected]] 
> > Sent: Monday, May 27, 2013 03:22 PM 
> > To: [email protected]; [email protected] 
> > Subject: Next steps for AOO 4.0 Logo Selection 
> > 
> > What we've done so far: 
> > 
> > 1) Called for logo submissions from the community 
> > 
> > 2) Many designers responded and we received 40 submissions. There was 
> > a lot of "cross-fertilization" of ideas, as designers saw what others 
> > had come up with, what worked, and borrowed ideas. 
> > 
> > 3) We did a survey of user responses to the 40 logo submissions. Over 
> > 5000 users offered their ratings and written comments. 
> > 
> > 4) Publish report and blog post on the results of the logo survey. 
> > 
> > 5) Invited the designers of the top-rated logos to read over the 
> > survey comments and refine their designs and submit an updated 
> > version. 
> > 
> > That's where we are now. The updated logos (three of them) are on the 
> wiki now: 
> > 
> > 
> https://cwiki.apache.org/confluence/display/OOOUSERS/Stage+2+Logo+Refinement 
> > 
> > As you can see there is quite a bit of convergence on a design occurring. 
> > 
> > So what next? 
> > 
> > I'd like to propose some next steps. 
> > 
> > A) Let's discuss the three designs on the mailing list for the next 
> > week. The discussion might lead to further refinement. 
> > 
> > B) If at the end of the week there is consensus on a single design 
> > we'll go with that one. 
> > 
> > C) If at the end of the week there is not consensus on a single 
> > design, and the discussion is not leading us closer toward consensus, 
> > then we'll have a 72-hour vote of PMC members to pick the logo. 
> > 
> > Regards, 
> > 
> > -Rob 
> > 
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