On Tuesday 28 May 2013 15:00:47 Jürgen Schmidt wrote: > On 5/28/13 2:48 PM, Alphonso Whitfield III wrote: > > I agree with Kadal looks like more of the same. > > And that is not necessarily bad. We got feedback from 5000 users and it > seems that the majority like the logo we have and why not simply keeping > the main idea and do only some refresh.
Where is that data, I can't find it, it doesn't seem to be on the wiki with the logo stuff When you say "Not necessarily bad", by what criteria do you judge this, the aesthetic sensibilities of 5000 random respondents. I'm sorry I missed the survey so I have no idea of what was in it. People like it because it's familiar, however it fulfills none of the requirements of a brand relaunch. I doesn't signal a new beginning, just says "same old, same old". Besides which, choosing a logo by "Vote" is going to purely subjective without any thought being given to the practical needs of the brand, especially that of the marketing side of things, without any thought to the Brand as a whole. A good example happened a while back with the OpenSuSE community. Novell changed the way it created and distributed promo DVDs. The task; to market and distribute OS 11.3, was given to a company in Germany whose name escapes me at the moment. Up til then the packaging had been blacks, greys and dark greens. The new guys brightened up the packaging, put photos of happy looking people on the sleeve and generally went all out to be funky and aim at the 16 - 35 market. It caused a hell of a shit fight, the devs and many of the community objected loudly. So I took it and the previous version (mostly grey with a little bit of green with black pin stripes) to a Software Freedom Day event and asked people who knew nothing about the software, which one they would choose to take, NOT which one they "liked" better but which they would take home with them. Almost without exception they chose the funky 11.3, even those that were outside the target market preferred the 11.3 version. From my own aesthetic POV I preferred the look of the 11.1 & 11.2 packaging but I wasn't the target market. The 11.3 packaging however had impact and it attracted it's target audience and that was the Objective. > > One of the important aspects is to get a new maintainable and fresh > image source (svg) and variations that we can use for different use cases. > > Nobody said that we have to invent something completely new. Of course nobody said we HAVE to change it, I, personally, would have preferred that we had made that assertion, rather than spending a lot of time and effort on NOT changing it. Lucas Filho's proposals for instance, were very good, especially the "Warpaint" idea. It had controversial potential about it that could have given us column space and attracted a lot of attention. Kevin's stacked pages motif was also great and I think that could have been explored further. The above two had the additional tick in that they were original. >The brand is well known, the logo is well known, ... The most recognisable part of the OOo brand was a line of text: 14 characters in camel case: OpenOffice.org. It had the advantage that it was instantly recognisable in the middle of a page of text, which given that it is an internet brand rather than a high street brand is a huge thing. That has changed completely it is now Apache Open Office. People used to complain that the old name was long and clumsy and so we make it longer and clumsier and without the distinctive word shape but somehow dropping the .org made this alright, the problem is now we just have three words that blur into the background of a pageful of characters. We had one very small brand distinction and now we don't even have that, killed by "Nothing is in stone..." Apache bureaucracy. The logo is only known to our present user base, it has little, if any, recognition outside that demographic and there is little reason to assume that this will change if the branding simply staggers on as it is. Certainly it will be difficult to hang a "rebranding" campaign off it. "Ladies and Gentlemen, the big announcement today is that it's all the same as yesterday..." I can feel the excitement generating in the market already! :/ The critical thing is brand recognition, outside our present user base, our brand recognition is practically zero and that would still be higher than our Logo recognition. (If you have any reputable market research that refutes this I would love to see it.) The PMC needs, like any good management team, to ignore the subjective and make a decision on purely objective criteria: Impact, uniqueness, story. If this was a decision being made by a marketing department run by me, the toss up would be between Lucas's "Warpaint", his feather in orb, Kevin's feather in Orb but with perhaps a more quill type motif. I also would look at Robin Fowler's feather motif in 16 as a quill, it's simple shape has scaleability advantages. Cheers GL > > Juergen > > > Plan Your Work and Work Your Plan > > with The Vital Portal > > > > Alphonso Whitfield > > [email protected] > > Vital > > 912-816-2595 > > Skype: vital.i.net > > > > Visit us at: > > The Vital Portal > > > > The Vital Portal On facebook > > > > Visit our Google Community > > > > Join our Vital Portal Webinars at: > > The Vital Portal WebEx Meeting Center . > > > > > > > > > > > > > > ----- Original Message ----- > > > > From: "Kevin Grignon" <[email protected]> > > To: [email protected] > > Cc: "marketing" <[email protected]>, > > [email protected] Sent: Tuesday, May 28, 2013 8:46:29 AM > > Subject: Re: Next steps for AOO 4.0 Logo Selection > > > > I like the darker font colour for Apache, but prefer all caps as it > > supports a more balanced layout. The descender or long leg of the Apache > > letter "p" when rendered in lowercase causes tension as it stabs the > > openOffice logo type. > > > > Thoughts? > > > > Kevin > > > > On May 28, 2013, at 10:10 AM, Kadal Amutham <[email protected]> wrote: > >> Looks like we are retaining almost the current logo with some small > >> changes > >> > >> With Warm Regards > >> > >> V.Kadal Amutham > >> 919444360480 > >> 914422396480 > >> > >> On 28 May 2013 04:51, Dave Fisher <[email protected]> wrote: > >>> On May 27, 2013, at 3:55 PM, Dennis E. Hamilton wrote: > >>>> [This was cross-posted, so I'm not clear what list was intended. Makes > >>> > >>> tracking the discussion difficult.] > >>> > >>>> I'll bite: > >>>> > >>>> I prefer Chris's latest. The weight of the lettering is more powerful. > >>> > >>> I think the "Apache" should not be so thin. The form used by Samer works > >>> better. I also think down-scaling will work better in this case. > >>> > >>>> As far as the orb goes, Chris's could be a tad larger, but not by much. > >>> > >>> I prefer the orientation of the foreground bird to Kevin's, which has a > >>> more threatening feel in my subjective experience. > >>> > >>> These are good observations. > >>> > >>> I would like to see it with an "ffi" ligature. > >>> > >>> I think we should leave the 4 out. Others have mentioned that 4 is an > >>> unlucky number is some cultures. Perhaps we have compromise and have > >>> both > >>> versioned and un-versioned logo designs. If so then I think a treatment > >>> like "Version 4.0" in grey and blue might work. > >>> > >>> Regards, > >>> Dave > >>> > >>>> - Dennis > >>>> > >>>> PS: Interesting that we've come around to a close variant of the > >>>> current > >>> > >>> logo. > >>> > >>>> -----Original Message----- > >>>> From: Rob Weir [mailto:[email protected]] > >>>> Sent: Monday, May 27, 2013 03:22 PM > >>>> To: [email protected]; [email protected] > >>>> Subject: Next steps for AOO 4.0 Logo Selection > >>>> > >>>> What we've done so far: > >>>> > >>>> 1) Called for logo submissions from the community > >>>> > >>>> 2) Many designers responded and we received 40 submissions. There was > >>>> a lot of "cross-fertilization" of ideas, as designers saw what others > >>>> had come up with, what worked, and borrowed ideas. > >>>> > >>>> 3) We did a survey of user responses to the 40 logo submissions. Over > >>>> 5000 users offered their ratings and written comments. > >>>> > >>>> 4) Publish report and blog post on the results of the logo survey. > >>>> > >>>> 5) Invited the designers of the top-rated logos to read over the > >>>> survey comments and refine their designs and submit an updated > >>>> version. > >>>> > >>>> That's where we are now. The updated logos (three of them) are on the > >>> > >>> wiki now: > >>> > >>> > >>> https://cwiki.apache.org/confluence/display/OOOUSERS/Stage+2+Logo+Refine > >>> ment>>> > >>>> As you can see there is quite a bit of convergence on a design > >>>> occurring. > >>>> > >>>> So what next? > >>>> > >>>> I'd like to propose some next steps. > >>>> > >>>> A) Let's discuss the three designs on the mailing list for the next > >>>> week. The discussion might lead to further refinement. > >>>> > >>>> B) If at the end of the week there is consensus on a single design > >>>> we'll go with that one. > >>>> > >>>> C) If at the end of the week there is not consensus on a single > >>>> design, and the discussion is not leading us closer toward consensus, > >>>> then we'll have a 72-hour vote of PMC members to pick the logo. > >>>> > >>>> Regards, > >>>> > >>>> -Rob > >>>> > >>>> --------------------------------------------------------------------- > >>>> To unsubscribe, e-mail: [email protected] > >>>> For additional commands, e-mail: [email protected] > >>>> > >>>> > >>>> --------------------------------------------------------------------- > >>>> To unsubscribe, e-mail: [email protected] > >>>> For additional commands, e-mail: [email protected] > >>> > >>> --------------------------------------------------------------------- > >>> To unsubscribe, e-mail: [email protected] > >>> For additional commands, e-mail: [email protected] > > > > --------------------------------------------------------------------- > > To unsubscribe, e-mail: [email protected] > > For additional commands, e-mail: [email protected] > > --------------------------------------------------------------------- > To unsubscribe, e-mail: [email protected] > For additional commands, e-mail: [email protected] --------------------------------------------------------------------- To unsubscribe, e-mail: [email protected] For additional commands, e-mail: [email protected]
