Brian, Nice stuff!
One remonstration: ----- The goal is not merely to increase brand awareness, but also to increase brand understanding. ----- I'm assuming here that the brand you're trying to promote both awareness and understanding of here is the LP or the word "Libertarian," not something else, e.g. "the Brian Holtz Market Liberal Label." I find it interesting that as a reformer, you try to position the LP as "big tent" ... and yet you still seem to think of brand understanding as a function of a long list of policy positions rather than a small set of broad bullet points. Your own analyses of which holdings are essential and which are optional to fit into the tent indicates that the best way to promote the LP brand is to focus on the former rather than the latter -- or, to put it a different way, while "the libertarian philosophy" won't fit on a bumper sticker, "the Libertarian political pitch" probably should, i.e. "information density" is a bad thing for promoting brand understanding, because we want that understanding to be focused on a few broad areas of agreement, not on optional details enjoying conflicting followings that breed disagreement. So, I like the stuff, but I don't understand why YOU like it ... why wouldn't your literature just use a bigger font to say "LESS GOVERNMENT! MORE FREEDOM!" ... or some-such ... and leave it at that, if it is brand, rather than candidate, understanding you're trying to promote? Regards, Tom
