Money, Power and Modern Art
PART II: A  Monetary Coup d'etat

By Henry C K Liu 




The rise of  Rockefeller

In 1868, John D Rockefeller struck a major deal with a  railroad, 
guaranteeing a certain volume of shipments in exchange for rebates.  The first 
of many, 
this deal was made with Jay Gould, owner of the Erie  Railroad. The financial 
importance of controlling railroads was highlighted by  the meteoric success of 
Rockefeller, who in 1871 struck secret deals with the  oil-transporting 
railroads to not only give him rebates on the oil he shipped  but also to pay 
him 
drawbacks on shipments by rival oil refineries. The  refineries that were 
driven into bankruptcy and the oil drillers who were forced  to accept whatever 
distressed price Rockefeller offered described him as a  ruthless monster, 
although the methods Rockefeller used were common practice at  the time. All 
the 
victims would not have hesitated to do what they denounced  Rockefeller for 
doing 
if they had the foresight and discipline to do it.  Rockefeller nevertheless 
became the lightning rod for the scandal surrounding  the South Improvement Co 
scheme, a secret alliance between major refiners of  which Rockefeller was 
one of several and the railroads. By March 1872, the  33-year-old Rockefeller 
had used this special relationship with the railroads  and iniquitous financial 
tactics to take over 22 of the 26 refineries in  Cleveland. Known as the 
Cleveland Massacre, this was the first step in his rise  to unprecedented 
industrial supremacy. 

Rockefeller created the original  "trust" and after the state of Ohio 
outlawed the trust corporate structure, he  engineered a change in New Jersey 
laws 
and moved to New Jersey in 1889 to form a  giant holding company by the name of 
Standard Oil of New Jersey. Standard Oil  employed a number of cutthroat 
business practices, including monopolization,  buying up all the components 
needed 
for the manufacture of oil barrels in order  to deny competitors the means of 
getting their oil to the market; waging rate  wars by cutting the price of oil 
temporarily to force smaller competitors who  could not sustain the 
short-term losses out of business; insisting on rebates on  public rates 
offered by the 
railroads; and using intimidation by dispatching  thugs to break up 
competitors' operations that could not otherwise be  controlled. Often, 
Rockefeller did 
not personally partake in unethical conducts.  His style was merely to lay 
down a corporate objective and leave it to his  zealously aggressive managers 
to 
achieve the result by whatever means. Thus by  focusing on the positive 
vision while isolating himself from the dirty tasks  needed to achieve that 
vision, 
Rockefeller was able to believe honestly that he  did no wrong and created 
much good. It's the "breaking eggs to make omelet"  argument. The holding 
company expanded beyond oil by acquiring, with oil  profits, ownership of 
railroads, 
iron and copper mines, public utilities,  shipping, communication and real 
estate. 

In Rockefeller's eyes, the  state of the oil business was chaotic and 
wasteful. Because entry costs were low  in both oil drilling and oil refining, 
the 
market was glutted with crude oil due  to overcapacity accompanied with high 
levels of waste and redundancy. In his  view, free competition worked only at 
the 
infancy of an industry when a dominant  firm had not emerged. Free 
competition ceased to work well as soon as a few very  large, efficient firms 
emerged 
amid many medium and small inefficient firms. His  view was that the 
financially 
weak and badly managed firms, or evenly  well-managed small firms that were 
structurally inefficient due to their small  size, in their desperate attempts 
to survive drove prices down below production  costs, hurting not only 
themselves but even the well-managed and  well-capitalized large firms such as 
his 
own. This is an insight that is still  applicable to globalized trade today in 
the so-called race-to-the-bottom effect.  

Rockefeller's solution was an oligarchic-controlled market with a few  large, 
vertically integrated firms to bring order into the growing industry.  This 
was a pattern into which other industrial sectors eventually also evolved.  
This pattern of consolidation launched the US economy as a world power. The  
success of the industrial nationalization programs in the early history of the  
Soviet Union was modeled after the Rockefeller scheme of central planning and  
control, with the exception of state ownership replacing private ownership.  
Similarly, the economic miracle of the Third Reich was modeled after the  
Rockefeller vision of orderly markets with no wasteful competition and  
redundancy. 
Notwithstanding the neo-liberal myth of the linkage between free  competition 
and growth, the American system was built by monopolies. Even today,  with a 
century of antitrust efforts, every industry in the US is dominated by  two or 
three major players who manage to fix prices and wages without the need  of 
direct collusion, with a spattering of inconsequential minor companies  
tolerated for appearance' sake. 

http://henryckliu.com/page71.html  

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