http://us.history.wisc.edu/hist102/lectures/lecture27.html
Stanley K. Schultz, Professor of History
William P. Tishler, Producer
 
Lecture 27
 

The Almost Great Society: The 1960s


Novelist Ralph Ellison, author of Invisible Man, once called Lyndon Baines 
Johnson "The greatest American president ever for the poor and the Negroes" and 
this is certainly the way that Johnson wanted to be remembered. This lecture 
focuses on the two domestic agendas Ellison had in mind: civil rights and the 
War on Poverty. We will look at President Johnson's philosophies and political 
methods, explore how civil rights protestors convinced him to act in the 
interest of African-Americans, and discuss the consequences of the civil rights 
legislation that Congress passed during his administration.




Some questions to keep in mind:

Compare and contrast the views of LBJ and Eisenhower toward the role of the 
President and the relationship between the President and Congress. 
What were the primary goals of the civil rights movement in the years leading 
up to 1965? Did members of the movement meet their goals during Johnson's 
administration? 
How did LBJ's "Great Society" differ from FDR's New Deal? How were they 
similar? 



 
 
Lyndon Baines Johnson (1908-1973) 
 
Copyright 1997 State Historical Society of Wisconsin 
 
 Lyndon Baines Johnson (1908-1973) was President of the United States from 1963 
to 1969. In Texas, Johnson was the state director of the National Youth 
Administration, a New Deal agency. He came to Washington D. C. as a devoted New 
Deal Democrat in 1937 when he was elected to the House of Representatives. He 
became a United States Senator in 1949 and the Senate majority leader in 1955. 
Originally a rival of John F. Kennedy for the Democratic presidential 
nomination, Johnson ran and then served as Kennedy's vice president. 
 

The death of JFK in November 1963, brought an entirely different man into the 
White House. No genteel, East-coast patrician, Johnson came from the hill 
country of Texas and lived up to that image; he was large, boisterous, 
arrogant, and driven. Johnson was a loyal Democrat who had risen through the 
party ranks to become a polished professional negotiator. Observers dubbed his 
ability to manipulate his colleagues into supporting his legislation the 
"Johnson Treatment," which meant that he got right in his opponents' faces and 
used humor, statistics, whatever it took to "hypnotize" them into agreeing with 
his positions. As President, Johnson followed the legislative process very 
closely, down to the smallest detail. Due to his legislative skill and 
experience, Johnson was able to pass many of the bills that had proved 
unsuccessful for earlier Democrats and turned much of the modern liberal agenda 
into law.



Civil Rights Legislation Under Johnson
One of the first pieces of legislation that Johnson pushed through Congress was 
the Civil Rights Act of 1964. It had three main parts: 

The law barred discrimination on the basis of race in public accommodations in 
the United States - This included gas stations, restaurants, hotels, movie 
theaters, and airline terminals. The law made an exception for accommodations 
that served less than five people, an exception that came to be called "Mrs. 
Murphy's Boarding House." 
It authorized the Justice Department to bring suit against states that 
discriminated against women and minorities. 
It guaranteed equal opportunities in the work place - It was now unlawful for a 
firm of more than 25 to discriminate on the basis of "race, national origin, 
religion, or sex." This last provision became a point of debate in the 1970s as 
women fought to pass the Equal Rights Amendment. Many opponents of the ERA 
argued that non-discrimination in the workplace on the basis of sex was already 
part of the 1964 law, which made a constitutional amendment redundant and 
unnecessary. 
The Civil Rights Act of 1964 was a huge step for the civil rights movement, but 
champions of racial equality still had work to do. By the middle of the 1960s, 
in fact, the focus of the struggle began to shift away from integration toward 
the political empowerment of African-Americans.

Voting Rights Act of 1965
Violence in Selma, Alabama, highlighted the need for urgent action in the area 
of voting rights. Selma's county had 15,000 eligible black voters, yet only 335 
had been able to register. In 1965, nonviolent protesters descended on Selma to 
march from that city to the state capitol in Montgomery. Governor George 
Wallace, who, in his 1963 inaugural address, had promised "Segregation 
forever!" sent in state troopers and violence ensued. One civil rights worker 
was murdered by an extremist. In response to this violence, Congress passed the 
Voting Rights Act of 1965, which eliminated various barriers to 
registration--such as literacy tests--that White southerners had traditionally 
used to restrict African-American voting. President Johnson, ever the 
opportunist, publicly advertised the fact that he would sign the bill in the 
same room where, a century before, President Lincoln had signed a document to 
free slaves conscripted into the Confederate Army.



A New Direction in the Fight for Civil Rights
After passage of the Civil Rights Bill in 1964 and Voting Rights Bill in 1965, 
some leaders claimed victory for the civil rights movement. There was almost 
universal agreement up to that point on the cornerstones of the civil rights 
movement: 

The goal was integration. 
The means should be nonviolent. 
After 1964, however, many civil rights advocates doubted that they truly had 
achieved the goal of full civil rights for African-Americans. More and more 
people began to disagree with integration and nonviolence. Malcolm X, for 
example, criticized Reverend Martin Luther King's appeals to follow Christian 
practice and to "turn the other cheek," and stated that Islam had allowed 
African-Americans "to stand on our own feet and solve our problems ourselves 
instead of depending on white people to solve them for us." From 1964 to 1968, 
many black leaders increasingly repudiated integration in favor of black 
separatism and non-violent resistance in favor of self-defense. As the decade 
went on, a definite rift began to form in the civil rights movement.

Stokely Carmichael (picture) was one of the leaders of the Student Nonviolent 
Coordinating Committee (SNCC), which had begun as a non-violent, integrationist 
organization, instrumental in the sit-ins and Freedom Rides of the early 1960s. 
In 1964 and 1965, however, Carmichael and SNCC repudiated integration and 
passive resistance and called, instead, for the exclusion of whites from 
African-American civil rights organizations. Said Carmichael:

"I am not going to beg the white man for anything I deserve. I'm going to take 
it."

"Black Power" gradually became a new focus in the civil rights movement. In 
short, champions of Black Power asserted: 

Blacks should do things for themselves rather than rely on the charity of White 
politicians. 
Blacks should defend themselves and fight back if necessary. 
Blacks should develop and emphasize pride in their own culture. 
The Black Power movement called for, and helped institute black political 
parties, black-owned businesses and black cooperatives, and independent schools 
for blacks.

As Carmichael told increasingly sympathetic members of CORE, 

"We don't need white liberals. We have to make integration irrelevant." 

This thinking disturbed more conservative members of CORE as well as the NAACP, 
which had always emphasized the need for white allies in the movement.

The "Long Hot Summers"
By the mid 1960s, racial tensions had gone beyond sit-ins and Freedom Rides. A 
series of major riots--or rebellions, depending on your point of view--erupted 
during the latter part of the decade, including: 

1964--Riots in Harlem and Bedford-Stuyvesant, New York City 
1965--Riots in the Watts section of Los Angeles. Malcolm X killed in New York. 
1967--Several dozen riots, including ones in Newark and Detroit. 
1968--Martin Luther King, Jr. killed on April 4 and race riots--which King 
abhorred--broke out around the country. 
In response, President Johnson appointed the National Advisory Commission on 
Civil Disorders, also known as the Kerner Commission. The Kerner Commission 
found that the country was divided, along racial and socio-economic lines, into 
two societies: 40% of non-whites lived below the federal government's poverty 
line, black men were twice as likely to be unemployed as whites and three times 
as likely to be in low-skill jobs. The commission viewed this poverty as the 
cause of crime and civil unrest, concluding :

"chronic poverty is a breeder of chronic chaos."

The President, for the most part, ignored the findings of the commission, 
although he did push for the Civil Rights Act of 1968, the last significant 
piece of civil rights legislation of the era. The Civil Rights Act of 1968: 

Barred discrimination in the sale or rental of housing (affecting 80% of the 
nation's total housing units). 
Made it a federal crime to cross state lines to incite a riot. 
The second point demonstrated an appeal to the emerging white backlash against 
the violent tactics of some black demonstrators. So, although, the Johnson 
administration made great progress in the realm of civil rights, it also paid 
homage to white conservatives by the end of the decade. 



The "War on Poverty"
The advancement of civil rights for African-Americans was only one item on 
Johnson's ambitious domestic agenda. The second item was the "War on Poverty." 
In 1963, shortly before he was assassinated, President Kennedy had asked his 
economic advisors to draw up some proposals to address the problem of American 
poverty. Johnson took up this charge after he succeeded Kennedy as President. 
In Johnson's first State of the Union address on June 8, 1964, he called for an 
unconditional war to defeat poverty. He expanded and revised the proposals 
given to Kennedy and developed the Economic Opportunity Act of 1964. The act 
included a variety of initiatives: 

Head Start 
Job Corps 
Work-Study program for university students 
VISTA (Volunteers in Service to America) - a domestic version of the Peace 
Corps 
Neighborhood Youth Corps 
Basic education and adult job training 
CAPS (Community Action Programs) - CAPS turned out to be the most controversial 
part of the package, as it proposed the "maximum feasible participation" by 
poor people themselves to determine what would help them the most. CAPS was a 
radical departure from how government had run most social reform programs in 
the past. 
The Economic Opportunity Act was bold legislation, but it received only about 
$1 billion to divide among the various programs and remained critically under 
funded. By 1966, Congress appropriated $4 billion for the programs.

Tax Cuts
In February 1964, LBJ shepherded another Kennedy plan through Congress: a $10 
billion tax cut. This policy was largely a success. Over the next several 
quarters, consumer spending rose $45 billion, the GNP soared, and the federal 
government actually increased its revenue. As a result, most top policy makers 
accepted the tenets of Keynesian economics.

The Great Society
Following the tradition of using catchphrases to describe major domestic 
programs started by Franklin D. Roosevelt, President Johnson announced his 
"Great Society" during the presidential campaign of 1964. He described the 
Great Society as 

"A place where men are more concerned with the quality of their lives than the 
quantity of their goods." 

The Great Society had three central themes: 

Abundance and liberty for all. 
An end to poverty. 
An end to racial injustice. 

 
 
Barry Goldwater (1909- ) 
 
Copyright 1997 State Historical Society of Wisconsin 
 
 These demands may have seemed radical, but not in comparison to the ideas of 
Johnson's Republican opponent, Barry Goldwater. Goldwater, the "Arizona 
Archangel," was an honest man, but his political views were more suited to the 
late nineteenth century than to the modern world. He called for the abolition 
of the progressive income tax, an end to public works, and an end to Social 
Security. Goldwater wanted to pare down the federal government to its size in 
the last century. Claimed Goldwater: 

"Moderation in the pursuit of justice is no virtue...Our Republican cause is to 
free our people and light the way for liberty throughout the world." 
 

To counteract this claim, Democrats portrayed Johnson as a man of peace and 
Goldwater as a militaristic kook not above using nuclear arms. Out of 
Goldwater's slogan, "In Your Heart You Know He's Right," they crafted "In Your 
Heart You Know He Might." 
 
 
Bumper sticker states: "Goldwater my [picture of an ass]" 
 
Copyright 1997 State Historical Society of Wisconsin 
 
 

When the votes were counted, Johnson crushed Goldwater in the 1964 election. 
Johnson and his running mate, Hubert Humphrey of Minnesota, received 61% of the 
popular vote and won every state except Goldwater's home state of Arizona, and 
five states in the Deep South. LBJ's overwhelming victory also helped bring 
many liberal candidates into the eighty-ninth Congress. Historians often refer 
to this Congress as the "Fabulous Eighty-Ninth" for its great number of 
legislative successes. The "Fabulous Eighty-Ninth" accomplished the following: 

Achieved the goals of the Fair Deal. 
Achieved the goals of the New Frontier. 
Introduced Medicare programs. 
Passed the Elementary and Secondary Education Act. 
Legislated a Housing and Urban Development program. 
Ratified the highway beautification act, a pet project of Lady Bird Johnson, 
the First Lady. 
Installed clean air and water regulations. 
Ended the immigration quota system of the 1920s. 
Set forth new city planning programs. 
The Fabulous Eighty-Ninth Congress passed so much progressive legislation 
between 1965 and 1967 that it reminded many Americans of the germinal days of 
the early New Deal. Said Speaker of the House, John W. McCormack:

"It was a Congress of accomplished hopes, a Congress of realized dreams."



"If only it hadn't been for Vietnam..."
Had the United States not become involved in Vietnam, historians today would 
likely remember President Johnson for his leadership in passing civil rights 
legislation and for his declaration of a "War on Poverty." The Vietnam War, 
however, proved to be Johnson's downfall. The history and domestic impact of 
this war are fascinating and extraordinarily important. So important, in fact, 
we'll take them up in Lecture 28: "The Asian Connection." 
 



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