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Counterpunch Weekend Edition
March 4 - 6, 2011
The Financial Times' "Anthropologist in America"
How Will Gillian Tett Connect With the Natives of the US Left?

By BRIAN McKENNA

Gillian Tett is an anthropologist on the move. She's worked for a Pakistani non-profit (at 17), covered war in the former Soviet Union and documented Japan's financial fall (Tett, 2003). For her Ph.D. fieldwork in anthropology, Tett studied marriage rituals in Tajikistan. But Tett's greatest anthropological achievement came when she studied "the tribe" of J.P. Morgan, (a global financial services corporation) right in her own backyard of London, England. Tett sleuthed how a group of Gordon Gekko-type hot-shots brought capitalism to its knees.

“It was completely mad in places,” said Tett.

As a columnist for the Financial Times, in 2005-2007, Tett went out on the limb and told the world about her ethnographic findings, warning of a catastrophe ahead. Her bestselling "Fool's Gold" (2009) tells this story with dramatic punch, unpacking the history of obscure financial processes known collateralized debt obligations and credit default swaps, which she had suspected lay at the root of a possible nightmare. It turns out that these instruments were a chief spark for the meltdown. Why weren't more people aware of this fact?

"It was all incredibly tribal," said Tett, "people's loyalties are tribal. They are in separate silos [canisters of specialization] and all these silos are competing with one another, so people hog onto information at all costs, so only people at the top can see what is going on." But those people did nothing, so Tett did.

And she's now a movie star. Tett plays a significant role in the award-winning film “Inside Job” (2010) the first film to provide a comprehensive analysis of the global financial crisis of 2008. If you do not have time to read the book, go see the movie, the counter-curriculum to neoliberal deceptions. Narrated by Matt Damon it is highly entertaining and dreadfully depressing.

As Managing Editor of the Financial Times, Tett is one of the most powerful women in media. She arrived in the U.S. this past summer and is prepared to take the country by storm, suiting up to take on rivals at the New York Times and the Wall Street Journal. FT management so appreciated her fieldwork in Fool's Gold that they gave her a column, "An Anthropologist in America."

full: http://www.counterpunch.org/mckenna03042011.html

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