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On Thursday, January 15, 2015 8:23 AM, Marla Vijaya kumar
<[email protected]> wrote:
On Thursday, January 15, 2015 8:16 AM, Marla Vijaya kumar
<[email protected]> wrote:
On Thursday, January 15, 2015 8:07 AM, Marla Vijaya kumar
<[email protected]> wrote:
On Thursday, January 15, 2015 7:44 AM, Change.org <[email protected]> wrote:
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| Dear Vijaya Kumar,A US based brewing company is marketing and selling beer
using the image of Mahatma Gandhi. The petition creator Victoria says in her
petition, "There has already been a lot of international criticism over this
beer company's gimmick. Unfortunately, the out of touch guy in charge over
there said they stand by their offensive product and added a patronizing note.
Their insincere and sarcastic response says they will "apologize if the good
people of India find our Gandhi-Bot label offensive."Sign Victoria's petition.
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New England Brewing Company: Stop selling beer that mocks Mahatma Gandhi
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| Victoria Meaney
Damascus, Maryland |
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| Sign Victoria's Petition |
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| I saw a news article that New England Brewing Company is marketing and
selling beer by exploiting the legacy and image of Mahatma Gandhi. For those of
you who do not know, Gandhi completely abstained from drinking alcohol. This
would be like putting Martin Luther King Jr.'s face on a marketing campaign for
guns. Please tell New England Brewing Company to stop selling this "Gandhi-bot"
beer and come up with a more appropriate name for its product.
There has already been a lot of international criticism over this beer
company's gimmick. Unfortunately, the out of touch guy in charge over there
said they stand by their offensive product and added a patronizing note. Their
insincere and sarcastic response says they will "apologize if the good people
of India find our Gandhi-Bot label offensive."
Excuse me, it's not just the "good people of India" who know this is deeply
offensive and wrong, and it's offensive to speak like that. It shows of touch
they are on this issue. This is another instance of cultural appropriation and
objectification of an “exotic” culture, turning one of the most influential
civil rights leaders into sheets of metal, while simultaneously mocking his
individual preference to abstain from consuming alcohol by creating the label
for a beer. Further, the beer’s description as “an ideal aid for
self-purification and the seeking of truth and love” continues to mock Gandhi’s
principles, which is in very poor taste, as Gandhi’s work significantly
influenced the Civil Rights Movement in the U.S.As a person of color, it
concerns me that companies use aspects of my cultural identity for financial
gain and turn individual preferences and cultural practices into things for
U.S. society to turn into a joke. While this practice isn’t new to consumerism
as a whole, I find it personally offensive that anyone’s personal preferences
could so easily be mocked in the most intimate ways possible.By having others
sign this petition, not only will it create awareness around this particular
incident, and hopefully prevent the New England Brewing Company from producing
more of the beer under the name “Gandhi-bot,” but hopefully others will have a
better understanding of cultural appropriation, both in its significance as a
practice but also the level of offense it brings to countless communities of
color in the U.S.I don't think the New England Brewing Company is filled with
bad people. I just think they should fix outrageous oversight immediately and
look forward to hearing confirmation that they will no longer exploit Gandhi or
appropriate Indian culture. |
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| Sign Victoria's Petition |
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| The person (or organisation) who started this petition is not affiliated
with Change.org. Change.org did not create this petition and is not responsible
for the petition content.This email was sent by Change.org to
[email protected] can edit your email preferences or unsubscribe from these
emails.Start a petition · Contact us · Privacy policy
Change.org · 548 Market St #29993, San Francisco, CA 94104-5401, USA |
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