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With advertising messages on everything from fruit on supermarket shelves, to urinals, and to literally the space beneath our feet (Bamboo lingerie conducted a spray-paint pavement campaign in Manhattan telling consumers that “from here it looks likes you could use some new underwear”), it should not be surprising that many commentators now identify the realm of culture as simply an adjunct to the system of production and consumption.

Indeed so overwhelming has the commercial colonization of our culture become that it has created its own problems for marketers who now worry about how to ensure that their individual message stands out from the “clutter” and the “noise” of this busy environment. In that sense the main competition for marketers is not simply other brands in their product type, but all the other advertisers who are competing for the attention of an increasingly cynical audience which is doing all it can to avoid ads. In a strange paradox, as advertising takes over more and more space in the culture the job of the individual advertisers becomes much more difficult. Therefore even greater care and resources are poured into the creation of commercial messages — much greater care than the surrounding editorial matter designed to capture the attention of the audience. Indeed if we wanted to compare national television commercials to something equivalent, it would the biggest budget movie blockbusters. Second by second, it costs more to produce the average network ad than a movie like Jurassic Park.

The twin results of these developments are that advertising is everywhere and huge amounts of money and creativity are expended upon them.

full: https://mronline.org/2018/01/09/advertising-at-the-edge-of-the-apocalypse/
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