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Genre films and film genre participate in the dialectic exchange/dialogue
where the apparatus of film making (as production) invites the audience (as
makers of meaning) to a genre's conventions at a specific historical
moment, wherein the audience can reject or accept in part or whole, the
message. Thus the ideological shapes that capital take in industrialized
societies can be demystified by comparing the formal aspects of the filmic
artifact to the context of conventions of both the film product and its
critique. This is a reduced account of how ideology work through mass media
(in this case, cinematic media) and why it is the richest vein of
ideological formation available. This alone gives mass marketed cinematic
media a top priority in leftist critique for the future, imo, as someone in
the field.

On Thu, Feb 22, 2018 at 12:50 PM, John Reimann via Marxism <
marxism@lists.csbs.utah.edu> wrote:

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>
> David Walters accuses Andy of "taking [Black Panther] far too seriously."
> If He further comments: "The 'social significance' of this I have to assume
> is irrelevant."  I have not seen that film nor do I intend to see it. In
> fact, I don't even know very much about its plot. But I do think we should
> take Hollywood movies seriously in the political sense.
>
> We should not see propaganda as being purely what comes from the
> communications officer of the Pentagon or the editors of the Wall St.
> Journal or the New York Times. No more than we should think that political
> views and cultural orientation are two totally separate things. I strongly
> believe that what comes out of Hollywood is one of the most powerful
> propaganda tools for capitalism that the US capitalist class has. Same for
> the songs that are on the radio. I well remember, for example, when rap
> music first hit the big time. One of the first big popular rap groups was
> Grand Master Flash, and I remember their hit "New York, New York". Back in
> those days, my neighborhood was known as "Funktown" after one of Oakland's
> more prominent drug gangs. I can still hear that rap of Grand Master Flash
> in my memory as it was played out on the streets outside my window over and
> over. And what a powerful condemnation of capitalism it was, even though it
> didn't propose a fight to oppose it.
>
> So, what happened? In a very short time that sort of rap was replaced on
> the radio by raps about a woman's "booty" or about getting rich.
>
> All of this has a massive effect on the consciousness - in some ways even
> more so than does the formal political propaganda. And that includes what
> comes out of Hollywood.
>
> John Reimann
>
>
>
> --
> "No one is going to give you the education you need to overthrow them."
> Assata Shakur
> Check out:https:http://oaklandsocialist.com also on Facebook
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-- 

J.A. Masko
College of Communications
Penn State University
State College, Pa 16801

  "The challenge of modernity is to live without illusions and without
becoming disillusioned."

           Antonio Gramsci.
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