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Broadly speaking, Shadow Network is the story of how white conservative evangelicals became a core part of the Republican base. In Nelson’s telling, that story begins in the 1960s with the New Right, a set of political operatives who saw an opportunity to mobilize white evangelicals by emphasizing religious and social issues. Using targeted political messaging—one of the founders of the New Right, Richard Viguerie, was an innovator in direct mail—these political operatives turned evangelical devotees into evangelical voters. The New Right used these voters first to transform the Republican Party, then the country.
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