http://www.nytimes.com/2009/08/09/books/review/Heller-t.html
NY Times Book Review, August 9, 2009
Visuals
The Art of Rebellion
By STEVEN HELLER

If not for Mad magazine, there might never have been (in no particular 
order) 1960s youth culture, underground comics, Wacky Packs, “Laugh-In,” 
“Saturday Night Live,” R. Crumb, Art Spiegelman or an age of irony, 
period. Mad, which began in 1952 as a comic book that parodied “serious” 
comics as well as American popular culture, with an emphasis on 
television, movies and advertising, was conceived and originally edited 
by Harvey Kurtzman (1924-93), a Brooklyn-born comic-strip artist, writer 
and editor. Kurtzman was the spiritual father of postwar American satire 
and the godfather of late-20th-century alternative humor. If this seems 
like hyperbole, all you have to do is read The Art of Harvey Kurtzman: 
The Mad Genius of Comics (Abrams Comic­Arts, $40), Denis Kitchen and 
Paul Buhle’s insightful, entertaining and profusely illustrated (with 
rare images of original work) biographical monograph, which chronicles 
almost everything Kurtzman accomplished — and that was quite a lot.

“In Mad and all his subsequent ventures,” the authors write, “Kurtzman 
drew a bead on the phony aspects and idiosyncrasies of modern commercial 
culture. . . . He took on Senator Joseph McCarthy as surely and 
seriously in the pages of Mad as Edward R. Murrow did on television.” He 
also fought against a wave of comic-art censorship that overtook the 
country in the ’50s and fostered the restrictive Comics Code (echoing 
the role of the Hays Office for motion pictures).

Soon after World War II, Corporal Kurtzman made drawings for Yank, the 
Army’s weekly magazine. But his talents were really unleashed in his 
first comic-book job, doing so-called filler pages titled “Hey Look!” 
This was an absurdist collection of sequences produced for Stan Lee’s 
Timely Comics (later Marvel Comics) between 1946 and 1949. As Kitchen 
and Buhle point out, Kurtzman slid under the radar there and had 
“virtual free rein.” His distinctive, frenetic minimalism, condensed 
lettering and rebuslike signature (“H. Kurtz,” with a little figure of a 
“man” at the end) were developed during the course of this strip. It 
served as the steppingstone for some of his most historically 
significant contributions to comic art.

In the late ’40s Kurtzman sold a short-lived experimental strip, “Silver 
Linings,” to The New York Herald Tribune, but it was his work with the 
legendary E.C. Comics that ignited his career. Founded by M. C. Gaines, 
a comics pioneer, and inherited by his son, Bill, the original 
Educational Comics company evolved from a formulaic publisher into a 
groundbreaker, taking on the name Entertaining Comics. Kurtzman was a 
force in this change. In 1950 he began drawing horror and sci-fi comics, 
including “Tales From the Crypt” and “Weird Science” — and thus a new, 
more vivid and gruesome style of comic was born. According to the 
authors, E.C.’s sci-fi comics became known for “antiracist intimations” 
and “warnings against atomic doomsday,” as well as “fantastically busty 
women in space outfits.” And “by 1953, E.C.’s horror titles had 
circulations hovering around 400,000 each.” (Today these comics are 
heralded as precursors to current horror films.)

Among the most popular comics on the E.C. list were Kurtzman’s two war 
series, “Frontline Combat” and “Two-Fisted Tales,” which displayed a 
realism not present in similar comic books. Although Kurtzman honestly 
believed that gore was not suitable for children, he was nonetheless 
driven by a storyteller’s need to be truthful and not romanticize 
horror. In Kurtzman’s war stories, Kitchen and Buhle write, “rascals as 
well as moralists would meet their demise. . . . Redemption, if it could 
be found at all, demanded cleareyed understanding of frightful realities.”

While Kurtzman is celebrated for the early days of Mad, his tales about 
the Korean War have been too often overlooked. They prefigure recent 
novels and films that demythologize warfare. In “Corpse on the Imjin!,” 
a six-page story he created for “Two-Fisted Tales,” war is embodied in a 
solitary G.I. watching an enemy corpse float downriver — the drawing of 
the half-submerged form is heartbreaking. As the soldier speculates on 
how the man died, he is set upon by a North Korean and becomes entangled 
in vividly choreographed hand-to-hand combat. After the Korean is 
killed, the American engages in some soul-searching. “Kurtzman’s 
thoughtful, more realistic and human depictions of war,” the authors 
write, “were in stark contrast with competing gung-ho war comic books 
that glorified war, almost never displayed moral ambiguity and 
frequently featured Koreans as garishly yellow-skinned and bucktoothed 
‘gooks.’ ”

After largely concentrating on war, he decided to turn to humor, and Mad 
was “Kurtzman’s baby from the first moment of its conceptualization.” 
For the first 23 issues it was a comic book, but Kurtzman had long 
wanted to edit a “slick” magazine, in an effort to legitimize the comic 
medium. Bill Gaines resisted for some time, but the July 1955 issue 
marked a radical format change (Kurtzman designed the illuminated logo 
that identified Mad for dec­ades). It was so successful it prompted an 
immediate reprint. Actually, the altered format was propitious: since 
Mad was no longer a comic book, it was not subject to the Comics Code, 
which had severe consequences for E.C.

Kitchen, an underground comic artist and publisher, and Buhle, a 
historian of comics, superbly chronicle the rise of E.C. and its fall at 
the hands of restrictive Congressional investigations — in 1954 Senator 
Estes Kefauver opened hearings in New York investigating sadism and 
racism in comics, with Bill Gaines as “his chief (hostile) witness” — 
and a cowardly, self-regulating comic-book industry. The liberal 
psychologist Fredric Wertham had charged in his book “Seduction of the 
Innocent” that comics harmed children. Although Mad could have been 
condemned under this blanket indictment, the fact that it was no longer 
a comic book saved it from certain demise.

Kurtzman eventually left Mad to work on various other, lesser-known 
humor magazines: Trump (published by Hugh Hefner), Humbug, and Help! 
(which prefigured National Lampoon). For a generation of boomers who 
grew up hoarding Playboy, his collaboration with the artist Will Elder 
on a comic strip about the buxom Little Annie Fanny — the anti-Betty and 
anti-Veronica — provided a teenage rite of passage.

I have another memory of Kurtzman. A few years before he died, I was 
with him at a restaurant when he was having a brief meeting with an art 
director from an ad agency. Kurtzman had accepted an advertising job to 
earn some much-needed cash. I watched this iconoclastic humorist 
acquiesce as the art director altered everything Kurtzman had done, 
removing all the humor and leaving only the style. Maybe it’s a good 
thing the authors were unaware of this anecdote; their book is probably 
better off without it.

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