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http://www.justice.gov/atr/public/press_releases/2010/254435.htm


JUSTICE DEPARTMENT FILES ANTITRUST LAWSUIT
AGAINST DEAN FOODS COMPANY

Lawsuit Seeks to Restore Lost Competition in Sale of Milk to School
Districts and Retailers in Illinois, Michigan and Wisconsin

WASHINGTON — The Department of Justice filed a civil antitrust lawsuit
today against Dean Foods Company challenging its April 2009
acquisition of Foremost Farms USA's Consumer Products Division. The
department said that the merger eliminates substantial competition
between the two companies in the sale of milk to schools, grocery
stores, convenience stores and other retailers in Illinois, Michigan
and Wisconsin.

The Department of Justice's Antitrust Division, along with state
attorneys general from Illinois, Michigan and Wisconsin, filed a
lawsuit today in U.S. District Court in Milwaukee, seeking to require
Dean Foods to sell the dairy processing plants it acquired from
Foremost Farms.

Dairy processors, such as Dean Foods and Foremost Farms, purchase raw
milk from dairy farms and agricultural cooperatives to pasteurize and
package the milk. The processors then distribute and sell the milk to
school districts, supermarkets, grocery stores and other commercial
customers.

"The purpose of the department's lawsuit is to restore competition so
that schools, grocery stores and other retailers in Illinois, Michigan
and Wisconsin, will pay lower prices for their milk," said Christine
Varney, Assistant Attorney General in charge of the Department of
Justice's Antitrust Division.

The department's lawsuit not only seeks to undo the 2009 deal but also
requires Dean Foods to notify the department at least 30 days prior to
any future acquisition involving a milk processing operation.

Dean Foods' acquisition of Foremost Farms' two dairy processing plants
in De Pere and Waukesha, Wis., eliminated an aggressive competitor
against Dean Foods, the department said. Dean Foods and Foremost Farms
were the first and fourth largest milk processors in northeastern
Illinois, the Upper Peninsula of Michigan (the UP) and Wisconsin,
respectively. Dean Foods now has approximately 57 percent of the
market for processed milk in northeastern Illinois, the UP and
Wisconsin.

The department's complaint alleges that the transaction reduced
competition substantially in the sale of milk to school districts in
the UP and Wisconsin. Dean Foods and Foremost Farms were the two
best-situated processors from which to purchase milk for numerous
school districts in the UP and Wisconsin. After Dean Foods'
acquisition of Foremost Farms' Consumer Products Division, these
districts have been left with a monopoly provider. There are also a
substantial number of school districts in the region for which Dean
Foods and Foremost Farms were two of only three recent or likely
future bidders. These school districts have been left with only two
choices after the acquisition.

The department also alleges that the acquisition reduced competition
substantially in the sale of milk to supermarkets, grocery stores, and
other commercial customers throughout northeastern Illinois, the UP
and Wisconsin. Dean Foods' acquisition deprived these retailers of the
benefits of substantial head-to-head competition between Dean Foods
and Foremost Farms. Further, the department said that with Foremost
Farms eliminated as a competitor, it would be easier for Dean Foods to
coordinate with the remaining milk processors, whose competitive
decision-making Dean Foods has described as "more predictable" and
"rational."

The April 2009 transaction between Dean Foods and Foremost Farms was
not required to be reported under the Hart-Scott-Rodino Antitrust
Improvements Act of 1976, which requires companies to notify and
provide information to the department and the Federal Trade Commission
before consummating certain acquisitions. The purchase price of the
transaction was less than the minimum reporting threshold.

Dean Foods is a Delaware corporation with its principal place of
business in Dallas. It is one of the largest food and beverage
producers in the United States, with revenues of $12.5 billion in
2008. Dean Foods' Dairy Group is the country's largest processor and
distributor of milk and other dairy products.

Foremost Farms is a Wisconsin member-owned business association
headquartered in Baraboo, Wis., the members of which are dairy
farmers. In 2008, its Consumer Products Division had net sales of
$233.7 million. Prior to Dean Foods' acquisition of its Consumer
Products Division, Foremost Farms processed its members' raw milk at
its plants in DePere and Waukesha, Wis., as well as at other
facilities.

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