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> From: H-Net Staff via H-REVIEW <[email protected]>
> Date: July 29, 2020 at 2:29:45 PM EDT
> To: [email protected]
> Cc: H-Net Staff <[email protected]>
> Subject: H-Net Review [H-Asia]:  Taylor on Nguyen, 'The Unimagined Community: 
> Imperialism and Culture in South Vietnam'
> Reply-To: [email protected]
> 
> Duy Lap Nguyen.  The Unimagined Community: Imperialism and Culture in 
> South Vietnam.  Manchester  Manchester University Press, 2020.  280 
> pp.  $120.00 (cloth), ISBN 978-1-5261-4396-9.
> 
> Reviewed by Keith Taylor (Cornell University )
> Published on H-Asia (July, 2020)
> Commissioned by Bradley C. Davis
> 
> The military officers who murdered South Vietnamese president Ngô 
> Đình Diệm in 1963 and the Americans who urged them on 
> subsequently propagated a view of this man that has become a cliché 
> in virtually every book written about the Vietnam War: he was a 
> tyrant with obscure and self-absorbed ideas whose autocratic and 
> repressive policies provoked an insurgency against his own 
> government--he was the architect of his own demise. This idea served 
> the purposes of nearly everyone: the rulers of North Vietnam, the 
> Americans, and the South Vietnamese who justified their rule by 
> having overthrown him.
> 
> During the past twenty years, scholars have published studies that 
> portray Ngô Đình Diệm in a somewhat less dismal light. But the 
> thoughts and aims of both the man and his domestic critics have 
> remained elusive--until now. In _The Unimagined Community: 
> Imperialism and Culture in South Vietnam_, Duy Lap Nguyen has 
> dissolved the entrenched stereotype of Ngô Đình Diệm and 
> developed an analysis of his thought, aims, policies, and opponents 
> that is fresh and convincing, meanwhile subverting prevailing 
> interpretations of modern Vietnamese history. He also develops a 
> fresh analysis of American and South Vietnamese relations in the 
> post-Diệm era. 
> 
> This book will be disdained by those committed to the caricature of 
> Ngô Đình Diệm that was retailed by the military officers who 
> overthrew him and that remains in fashion among people who write 
> about the Vietnam War. This book's arguments, while grounded in 
> historical evidence, are informed by philosophy and cultural 
> criticism, which may deter some historians. Nevertheless, the 
> importance of the book is bound to be increasingly understood as the 
> encrusted stereotypes of the war gradually fade. 
> 
> Americans who met with Ngô Đình Diệm typically reported that he 
> talked endlessly, but they never reported what he said. They were not 
> listening. By taking seriously what Ngô Đình Diệm and his 
> brother Ngô Đình Nhu actually said, Duy Lap Nguyen opens a new way 
> to understand the Vietnam War. 
> 
> Philip E. Catton's 2003 _Diem's Final Failure_ reevaluated the 
> much-reviled "strategic hamlet" program of Ngô Đình Diệm, and 
> Edward Miller's 2013 _Misalliance: Ngo Dinh Diem, the United States, 
> and the Fate of South Vietnam_ reevaluated the relationship between 
> Ngô Đình Diệm and the United States. And while both of these 
> authors gave the ideological orientation of the Ngô brothers more 
> serious attention than others have done, Duy Lap Nguyen's mastery of 
> modern philosophy has broken through the communist-capitalist binary 
> of Cold War doctrines to reveal the significance and the implications 
> of their commitment to what is commonly called Personalism, a 
> twentieth-century ideology that opposed both communism and 
> capitalism. In doing so, he reveals the nature of the unbridgeable 
> gulf that opened between Ngô Đình Diệm and both his urban 
> Vietnamese critics and the Americans. 
> 
> Ngô Đình Diệm and his brother Ngô Đình Nhu were inspired by 
> the early twentieth-century French thinker Emmanuel Mounier's 
> Personalist critique of bourgeois democracy as serving "the mistaken 
> concept of freedom" espoused in capitalism, which Mounier understood 
> as "a non-Christian form of modernity" that replaces God with 
> ownership and possession of wealth (p. 58). Personalism aimed for a 
> "freedom" that was neither a Person detached from community, as with 
> the alienating individualism of capitalism, nor a community detached 
> from a Person, as with the collectivism of communist dictatorship (p. 
> 80). For the Ngô brothers, according to Duy Lap Nguyen, "Personalism 
> was not an anti-communist doctrine, but a communism that was more 
> anti-capitalist than the vulgar Marxism adopted by the Communist 
> Party" (p. 82). Nhu ridiculed the northern communists for not really 
> understanding what communism was: they just waved slogans to seize 
> power. For the Ngô brothers, the conflict was not between communism 
> and democracy or between international proletarianism and 
> nationalism; rather, it was a contest between two different visions 
> of anticolonial communism: Stalinist and Marxist humanist (p. 83). It 
> is often forgotten that, prior to his brother becoming prime 
> minister, Nhu was a leader in the South Vietnamese labor union 
> movement, not simply as an organizer but as a theorist. 
> 
> This interpretation of the thought of the Ngô brothers runs counter 
> to nearly everything that has been written about them, but it must be 
> admitted that there has always been something missing in efforts to 
> explain their aims. Even if some writers have acknowledged that the 
> Vietnamese Personalism of the Ngô brothers represented some kind of 
> middle way between communism and capitalism, no one has pursued the 
> implications of this line of thought with the consistency and clarity 
> of Duy Lap Nguyen's analysis, which, well documented, is developed in 
> the contexts of the Strategic Hamlet Program, developed in 1960-62 to 
> resist the Hanoi-directed rural insurgency in South Vietnam, and of 
> the deterioration of the Ngô brothers' relationship with their urban 
> Vietnamese critics and with the John Kennedy administration. 
> 
> The supposed infamy of the Strategic Hamlet Program was one of the 
> main accusations made against Ngô Đình Diệm by his urban 
> critics, who simplistically equated it with the previously abandoned 
> Agroville Program, a failed 1959-60 experiment to counter communist 
> insurgency by concentrating rural populations into new towns. This 
> accusation was also a major feature of the propaganda issued by 
> Diệm's enemy based in Hanoi. And it was taken up by the Americans 
> who were frustrated with Diệm's resistance to their advice. 
> 
> On the other hand, the rural people whose lives were most directly 
> affected by the Strategic Hamlet Program benefited from both an 
> increase of physical security and by a revolutionary shift of local 
> power from the "notables" of colonial times to a new generation of 
> locally elected postcolonial leaders. Even American military officers 
> reported that by 1962 the program was gaining ground against the 
> insurgency, and North Vietnamese later admitted that it was choking 
> their activities in the South. But the propaganda barrage from 
> Diệm's enemies in Hanoi, from his American critics in the press and 
> in the Department of State, and from the people who overthrew him and 
> who abandoned the program eventually succeeded in erasing any memory 
> of the program's success. 
> 
> The connection between Personalism and the Strategic Hamlet Program 
> was lost with the deaths of the Ngô brothers and the demonization of 
> their regime. The Strategic Hamlet Program was designed not only as a 
> response to the communist insurgency but also as a response to the 
> threat of American interference in Vietnamese domestic affairs. It 
> was also a rejection of colonial politicians who had collected in 
> Saigon and who were allied with American interests. The people who 
> overthrew Diệm understood that the program was against their 
> interests, whether would-be urban politicians who saw for themselves 
> a role in a US-dominated government or military officers who realized 
> that the program's success diminished their benefits from US military 
> involvement. 
> 
> The Ngô brothers, no less than the communist leaders in Hanoi, 
> understood the importance of the rural population; but instead of 
> terrorizing the peasantry into obedience as the North Vietnamese 
> urban-based communist "land reform" of 1953-56 had done, they aimed 
> to foster a nonviolent revolution in the southern countryside to 
> create a modernized self-reliant rural society that could resist both 
> the economic and political domination of both the Hanoi-based 
> insurgency and the urban-based "free world" elite. 
> 
> It's no mystery why the fiercest critics of the Ngô brothers were 
> based in the cities: French-trained remnants of the colonial regime 
> both civilian and military, the class of entrepreneurs allied with 
> American economic interests, political Buddhist monks, and American 
> reporters--for all of these, Personalism was an obstacle to their 
> influence. From the perspective of the Ngô brothers, these people 
> represented an urban minority whose interests were opposed to 
> empowering the rural population and to decentralizing both the 
> structure of government and the war against the Hanoi-directed 
> insurgency. On the other hand, the American demand to "democratize" 
> by bringing the urban elite into the central bureaucracy would crush 
> the social revolution in the countryside that the Ngô brothers 
> endeavored to implement as a way to create a more decentralized 
> rural-based polity capable of resisting the insurgency directed from 
> Hanoi. 
> 
> According to Duy Lap Nguyen, the alliance between the United States 
> and a burgeoning class of urban entrepreneurs and retailers was 
> cemented in the mid-1950s by the Commodity Import Program, the scheme 
> by which American funds were channeled into the Saigon government 
> while creating an urban society dependent upon American consumer 
> goods. The Ngô brothers were caught in the contradiction of needing 
> American assistance while believing that the long-term implications 
> of doing so would create a colonial economic and a political 
> structure that was against the interests of the great majority of 
> South Vietnamese. Their only hope was to reorient the economic and 
> political basis of government away from the cities and into the 
> countryside before being overwhelmed by the rising American 
> involvement in their country. This proved to be a vain hope. 
> 
> Turning to the post-Ngô Đình Diệm era, the second major argument 
> in Duy Lap Nguyen's book is about the economic, cultural, and 
> strategic results of the ascendance of American tutelage over the 
> Saigon government. The key insight here is related to Lyndon 
> Johnson's "limited war" idea, how it reflected the growing importance 
> of advertising strategies in American culture, and its effect on the 
> economy and culture of South Vietnam as well as on American 
> perceptions of the war. The limited war approach was based on 
> "image-making as global strategy." The war of attrition that ensued 
> was "a spectacular form of coercion devoid of real political power 
> ... enormous superiority in the means of violence" was employed in 
> the absence of a plan to actually prevail (p. 168). 
> 
> The American strategy for intervening in the Vietnam War, to the 
> extent that it can be called a strategy, was to persuade Hanoi's 
> leaders to give up their effort to conquer South Vietnam by 
> demoralizing them with a spectacle of bombs and air-mobile 
> operations. There was never a strategy to actually win the war, only 
> to make the enemy think that it could not win. American perceptions 
> of the war were thoroughly shaped by this emphasis upon appearance 
> over reality. Consequently, in 1968 the American people turned 
> against the war because the spectacle of the Tet Offensive convinced 
> them that the United States could not win the war when in reality the 
> Tet Offensive was a major defeat for Hanoi. Facts no longer mattered; 
> it was the spectacle that counted.
> 
> Duy Lap Nguyen points out that this way of thinking had already led 
> to the overthrow of Ngô Đình Diệm in 1963 after the American 
> press had demonized him. His overthrow was not related to the actual 
> state of the insurgency but rather was to produce a desired public 
> impression--an American ally had to be eliminated for his refusal to 
> acknowledge the sovereignty of American public opinion. The young 
> activist Buddhists who sought his downfall had mastered the American 
> susceptibility to spectacular persuasion. In 1968, the leaders in 
> Hanoi inadvertently discovered this as well. 
> 
> The second part of the book endeavors to bring literary criticism 
> into an analysis of the Second Republic (1967-75) to suggest that the 
> effect of American commodity capitalism was to subordinate South 
> Vietnamese writers to a free market based on the mindless consumerism 
> of acquiring ever more goods and services. Duy Lap Nguyen's reliance 
> on Võ Phiến's view of South Vietnamese literature leads to a 
> contradiction. He accepts Võ Phiến's elitist criticism of this 
> literature as lacking literary value: authors were forced to write 
> for a popular readership and "instead of educating the people through 
> the creation of high works of culture ... had to mix with the masses" 
> and to prostitute their artistic ability by creating popular cultural 
> commodities for a mass audience that was too lazy to appreciate art 
> (p. 197).
> 
> Duy Lap Nguyen cites Walter Benjamin and Theodor Adorno on literature 
> as "distraction" to develop Nguyễn Hiến Lê's observation of this 
> literature as a "wasteful form of gratification ... entirely separate 
> from the way that literary works had once been appreciated" (p. 201). 
> This reinforces his citation of Võ Phiến's nostalgia for 
> literature produced by premodern mandarins and colonial 
> intellectuals, which led him to see the spread of works of art "to 
> the masses" as a lowering of standards and to lament the absence of 
> writers who could write pedagogically to elevate national 
> consciousness. 
> 
> But then as an example of this new literature with mass appeal, Duy 
> Lap Nguyen analyzes the Z.28 novels of Bùi Anh Tuấn; he references 
> the ideas of Walter Benjamin, Guy Debord, Michel Foucault, Jean 
> Baudrillard, and Carl Schmitt to explain that these novels were a 
> critique of South Vietnamese urban society under American economic 
> and cultural ascendancy. Furthermore, according to Duy Lap Nguyen, 
> these novels portrayed the United States as a poisonous ally that 
> held South Vietnam hostage to its spectacular "limited" style of 
> warfare that ultimately made the continued existence of the country 
> impossible (p. 216). 
> 
> The question arises: how then do these novels relate to Võ Phiến's 
> assertion that literature in South Vietnam had nothing important to 
> say about the fate of the country? Duy Lap Nguyen argues that South 
> Vietnamese literature reflected the mindlessness of commodity 
> capitalism and at the same time argues that one of the most popular 
> novelists critiqued the social effects of this mindlessness as well 
> as the entire American project in his country. 
> 
> This apparent analytical dead-end in the analysis of South Vietnamese 
> literature may lack plausibility, but it nevertheless introduces a 
> topic that deserves more attention: the literary freedom enjoyed by 
> South Vietnamese writers, how it was exercised in the era of 
> commodity capitalism, and what this can tell us about the 
> urbanization of the country under wartime conditions that made rural 
> life increasingly untenable. 
> 
> Duy Lap Nguyen's insight into how "image-making as global policy" led 
> American leaders to be deceived by their own strategy is particularly 
> appropriate with regard to Lyndon Johnson, who gave up his political 
> career in 1968 as a result of a purely spectacular victory of the 
> enemy as portrayed by the US news media. This was a "turning point" 
> that came not from a "decisive defeat on the battlefield" but from 
> "the failure of the planners, as specialists in the practice of 
> global image-making, to sell the image of omnipotence to its intended 
> audience" both in Hanoi and in American public opinion (p. 250). 
> 
> I believe that Duy Lap Nguyen's analysis is basically correct. As a 
> consummate politician, Lyndon Johnson lived in the realm of spectacle 
> and American public opinion, which ended his career. John Kennedy 
> also lived in that realm, which ended the life of Ngô Đình Diệm. 
> American public opinion and politics continue to flounder between 
> reality and the spectacle. 
> 
> Citation: Keith Taylor. Review of Nguyen, Duy Lap, _The Unimagined 
> Community: Imperialism and Culture in South Vietnam_. H-Asia, H-Net 
> Reviews. July, 2020.
> URL: https://www.h-net.org/reviews/showrev.php?id=55242
> 
> This work is licensed under a Creative Commons 
> Attribution-Noncommercial-No Derivative Works 3.0 United States 
> License.
> 
> 

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