Something I've been advocating for a few years: eating grass fed/grass-finished 
beef for a host of political, health and environmental issues. Such beef is 
MORE not less expensive. But if it means we eat less meat, but better tasting, 
everyone wins (save for the animal but even they live much better, longer and 
happier lives by us doing so)

https://www.nytimes.com/2019/08/06/dining/butchers-meat-vegetarian-vegan.html

****************************************
The Vegetarians Who Turned Into Butchers
****************************************

By
MELISSA CLARK
nytimes.com
10 min
View Original ( 
https://getpocket.com/redirect?url=https%3A%2F%2Fwww.google.com%2Furl%3Fsa%3Dt%26rct%3Dj%26q%3D%26esrc%3Ds%26source%3Dweb%26cd%3D%26cad%3Drja%26uact%3D8%26ved%3D2ahUKEwj54ZqOhZbrAhX-CTQIHZlaDxEQFjARegQIAhAB%26url%3Dhttps%253A%252F%252Fwww.nytimes.com%252F2019%252F08%252F06%252Fdining%252Fbutchers-meat-vegetarian-vegan.html%26usg%3DAOvVaw0aqbigHkx4HVCriBC4n4Od
 )

How several former vegans and vegetarians across the country came to see meat 
as their calling.

Kate Kavanaugh, who owns Western Daughters Butcher Shoppe in Denver, breaking 
down a rack of beef ribs, separating rib-eyes from rib plates.

At Western Daughters Butcher Shoppe ( http://westerndaughters.com/ ) in Denver, 
Kate Kavanaugh trimmed the sinew from a deep-red hunk of beef the size of a bed 
pillow.

“Flatiron steak is the second-most tender muscle in a steer’s body,” she said, 
focused on her knife work. “This guy sits on the scapula, and I love it because 
it has beautiful lacy fat.”

After the meat was cut down into several smaller steaks, she wrapped one up, 
grabbed a couple of tallow cubes molded into the shapes of “Star Wars” 
characters, and headed to a nearby kitchen to cook us some lunch.

Before she was a butcher, Ms. Kavanaugh was a strict vegetarian. She stopped 
eating meat for more than a decade, she said, out of a deep love for animal 
life and respect for the environment.

Even though she owns a butcher shop, Ms. Kavanaugh eats a mostly 
vegetable-based diet. She and Josh Curtiss, her business partner

She became a butcher for exactly the same reasons.

Ms. Kavanaugh, 30, is one in a small but successful cadre of like-minded former 
vegetarians and vegans who became butchers in hopes of revolutionizing the 
current food system in the United States. Referring to themselves as ethical 
butchers, they have opened shops that offer meat from animals bred on grassland 
and pasture, with animal well-being, environmental conservation and less 
wasteful whole-animal butchery as their primary goals.

It’s a sharp contrast to the industrial-scale factory farming ( 
https://www.nytimes.com/2008/01/27/weekinreview/27bittman.html ) that produces 
most of the nation’s meat, and that has come under investigation and criticism 
for its waste ( 
https://archive.nytimes.com/www.nytimes.com/imagepages/2008/01/27/weekinreview/20080127_BITTMAN2_GRAPHIC.html?action=click&contentCollection=Week%2520in%2520Review&module=RelatedCoverage&pgtype=article&region=EndOfArticle
 ) , overuse of antibiotics ( 
https://www.nytimes.com/2018/03/23/business/cattle-antiobiotics.html?rref=collection%2Ftimestopic%2FFactory%20Farming&action=click&contentCollection=timestopics&region=stream&module=stream_unit&version=latest&contentPlacement=9&pgtype=collection
 ) , and inhumane, hazardous conditions for the animals ( 
https://www.nytimes.com/2017/07/06/dining/animal-welfare-virtual-reality-video-meat-industry.html?rref=collection%2Ftimestopic%2FFactory%20Farming&action=click&contentCollection=timestopics&region=stream&module=stream_unit&version=latest&contentPlacement=10&pgtype=collection
 ). The outcry has been so strong that some meat producers say they are 
changing their practices. But these newer butchers contend that the industry is 
proceeding too slowly, with a lack of transparency ( 
https://www.nytimes.com/interactive/2016/10/09/magazine/meat-industry-transparency-fight.html
 ) that doesn’t inspire trust.

“I’m basically in this to turn the conventional meat industry on its head,” she 
said, as Darth Vader melted in her hot cast-iron pan.

Once the tallow was liquid, she added the steak, letting the meat sizzle as she 
hummed “The Imperial March.” She left it in the pan a lot longer than I was 
expecting; like many of her ex-vegetarian customers, Ms. Kavanaugh prefers her 
steaks cooked to medium.

It was one of the best steaks I’d ever had, which is saying a lot: I like my 
meat black-and-blue. Crisp-edged, velvety and still remarkably juicy, it had a 
mineral tang and funky brawniness that would make its blander, cornfed cousins 
taste like chicken in comparison.

The ethical butchery movement first gained traction about 15 years ago, in the 
wake of the journalist Michael Pollan’s 2002 New York Times Magazine article ( 
https://www.nytimes.com/2002/03/31/magazine/power-steer.html ) about the abuse 
of factory-farmed beef cattle, and his subsequent book, “ The Omnivore’s 
Dilemma ( 
https://www.penguinrandomhouse.com/books/292953/the-omnivores-dilemma-by-michael-pollan/9780143038580/
 ) , ” published in 2006.

One of the central questions in the book is whether Mr. Pollan can bring 
himself to kill an animal — first some chickens, then a wild pig — for his own 
dinner.

“It seemed to me not too much to ask of a meat eater, which I was then and 
still am,” he wrote, “that at least once in his life he take some direct 
responsibility for the killing on which his meat eating depends.”

This challenge struck a chord with many people, including vegans and 
vegetarians looking to change the factory-farming system.

For Janice Schindler, 28, who was a vegan for five years and is now the general 
manager of the Meat Hook ( http://the-meathook.com/ ) butcher shop in Brooklyn, 
the animal in question was a turkey at a “Kill Your Own Thanksgiving Dinner” 
event at a local farm.

“It was really morbid. I was the only one who signed up,” she said. “I’d never 
killed anything before. Turkeys are such large animals. But when you put them 
in a poultry cone upside down, they completely relax. Then you can cut an 
artery. It stuns them and they bleed. I spent the rest of the day working the 
eviscerating station. It was super-gross, but I found it fascinating.”

That experience was the gateway to her training as a butcher, which she began 
immediately afterward.

Ms. Schindler’s transformation from vegan to ethical butcher was similar to 
that of several butchers I spoke with. Hers began in high school: As a member 
of the National FFA Organization (better known as the Future Farmers of 
America) in Lucerne Valley, Calif., she was charged with caring for a baby lamb 
as it grew from a tiny ball of fleece to a bleating, prancing adolescent.

“Nothing prepared me for the emotional earthquake of selling that lamb for 
meat,” she said. “His name was Frederick.”

That was the first identity crisis, she said, that led her to become a vegan. 
Her second came in college, when she returned to eating meat after learning 
that the soybean and corn monocultures that accounted for much of her vegan 
diet were wreaking havoc on the environment.

“I felt I was being lied to as a consumer every time I’d go into Trader Joe’s 
and see a fake farm on the package of a G.M.O. soy burger,” she said. “I knew 
it was up to me to find an alternative food system.”

The system that she, Ms. Kavanaugh and many other of these butchers embrace is 
rooted in grassland ranching, in which grazing animals play an integral role in 
sustainability. They do so by providing manure for fertilizer, which encourages 
the growth of a diversity of grasses, and by lightly tilling the soil with 
their hooves, which allows rainwater to reach the roots.

The system’s advocates say it can regenerate vast swaths of grassland, which 
has the potential to sequester carbon rather than emitting it as factory farm 
operations do. (Critics of the alternative approach say that not all studies 
show improved carbon sequestration on grazed grassland, and that the system 
can’t produce enough meat to meet current demand.)

“I grew up hiking the prairies of Colorado, and I developed a really deep love 
for those plains,” Ms. Kavanaugh said. “It’s like people say when they talk 
about loving the ocean, that you can see for miles under a big blue sky. When I 
decided to open a butcher shop, I knew I only wanted to source 
100-percent-grass-fed animals from ranches that were helping regenerate the 
prairies.”

Raising grazing animals on grassland, however, is significantly more expensive 
than raising steers on feedlots, making the meat more costly for consumers. Ms. 
Kavanaugh, for example, charges $21 a pound for top sirloin steak, as compared 
with $8.99 at a nearby King Soopers supermarket.

When Joshua Applestone, 49, opened Fleisher’s Grass Fed and Organic Meats in 
Kingston, N.Y., in 2004, he was a fourth-generation butcher and 
first-generation former vegetarian. By opening Fleisher’s — one of the first 
ethical butcheries in the United States — he sought to make this type of meat 
more available.

“When we first opened, people were surprised at the prices,” he said. “But our 
costs are much higher than what a giant company pays. We are paying to have 
control over the quality of our animals, what they are being fed, how they are 
being treated, transported, slaughtered and cut up. Once people understood 
that, the business took off.”

In order to exert this kind of control, butchers like Mr. Applestone cultivate 
close relationships with local ranches and farms that they periodically visit. 
This intimate connection helps inspire trust among their customers, and creates 
a transparency lacking in factory farming.

Mr. Applestone has since sold Fleisher’s (which has become Fleishers Craft 
Butchery ( https://www.fleishers.com/ ) ) and opened the Applestone Meat 
Company ( https://applestonemeat.com/ ) , a 24-hour butcher shop with locations 
in Stone Ridge and Hudson, N.Y., that uses refrigerated vending machines to 
bring prices down and further increase accessibility.

“My customers tend to eat less meat than average Americans,” he said, “and I 
always make sure to keep less expensive cuts in stock so there’s always 
something under $10 per pound that they can buy. It might not be the beef 
filet, but I sell my boneless, skinless chicken breasts for $9.99 a pound, and 
that’s what everyone wants.”

As Anya Fernald, one of the founders of Belcampo Meat Company ( 
https://belcampo.com/ ) , put it: “Cheap meat isn’t a win. I want people to 
spend the same amount on meat as they do now, and buy better meat, but less of 
it.”

Ms. Fernald, 44, became a vegetarian as a teenager, on the day she learned that 
it can take as much as 12 pounds of grain to yield one pound of beef. “The 
underlying fallacy here is that cows don’t have to eat grain,” she said. “They 
have five stomachs evolved to eat grass.”

After spending her high school and college years subsisting on a vegetarian 
diet of flavored yogurt, Gardenburgers, pizza pockets and mac and cheese with 
frozen vegetables mixed in, she began eating meat again in Europe, where she 
worked on farms for a few years.

“As soon as I started eating meat, my health improved,” she said. “My mental 
acuity stepped up, I lost weight, my acne cleared up, my hair got better. I 
felt like a fog lifted.” All of the meat was from healthy, grass-fed animals 
reared on the farms where she worked.

Other former vegetarians reported that they, too, felt better after introducing 
grass-fed meat into their diets: Ms. Kavanaugh said eating meat again helped 
with her depression. Mr. Applestone said he felt far more energetic.

“It can be hard to balance your diet as a vegetarian, especially when you’re 
younger, and I wasn’t doing it right,” he said.

Grass-fed and -finished meat has been shown to be more healthful to humans ( 
https://well.blogs.nytimes.com/2015/10/23/ask-well-is-grass-fed-beef-better-for-you/
 ) than that from animals fed on soy and corn, containing higher levels of 
omega-3 fatty acids, conjugated linoleic acid, beta carotene and other 
nutrients. Cows that are fed predominantly grass and forage also have better 
health themselves, requiring less use of antibiotics.

“There’s one health for animals and humans,” Ms. Fernald said. “You can’t be 
healthy unless the animals you eat are healthy,”

There’s another benefit to grass-fed and -pastured meat: It can be absolutely 
delicious, as that steak in Denver reminded me.

Mr. Applestone vividly remembers that first bacon sandwich (made with 
pasture-raised pork) in his post-vegetarian life, served on a soft Martin’s 
potato roll: “I thought it was the greatest thing that ever hit my mouth.”

Jered Standing, 40, who owns Standing’s Butchery in Los Angeles ( 
https://standingsbutchery.com/ ) , never stopped longing for meat during the 
five years he was a vegetarian. He eschewed meat after working as a 
conventional butcher in a supermarket right out of college.

“I was really turned off by what I saw,” he said. Even so, he couldn’t quite 
get grilled steaks and browned sausages off his mind.

After reading “The Omnivore’s Dilemma,” he decided to give ethical butchery a 
shot, first getting a job at a Whole Foods Market, and then with Ms. Fernald at 
Belcampo, before opening his own place.

“Being a vegetarian was always a struggle,” he said. “I never thought there was 
anything wrong with eating meat. I just didn’t want to support the meat 
industry.”

And selling meat from alternative sources is a way to protest factory farming 
of animals without having to abstain from eating meat. “Rather than being 
passive and just not supporting an industry I don’t like, I’m taking an active 
approach by taking thousands of dollars out of it, “ he said. “When people come 
to me, they aren’t going to Costco for meat.”

Even so, he has witnessed what he calls a “vegan backlash,” including vitriolic 
comments on his Instagram feed ( https://www.instagram.com/standingsbutchery/ ) 
, and a protest in front of his shop.

“I have a business based on the fact that I’m sad about the way animals are 
being treated,” he said.

Other butchers said they have been similarly criticized.

“Since I became a butcher I’ve been called some horrible things on the 
internet, and it doesn’t seem right,” said Lauren Garaventa, a co-owner of the 
Ruby Brink ( https://www.therubybrink.com/ ) butcher shop and restaurant on 
Vashon Island, Wash., and a former vegetarian and animal-rights activist. 
“There’s a larger problem here: the problem with concentrated feedlots, and 
with animals being commodities. That’s what we should be attacking, not each 
other. ”

But they see their work as Mr. Standing does: a stand against an industry whose 
practices they abhor.

“I opted out in the only way that I could, by rejecting meat,” Ms. Fernald 
said. “Now Belcampo is how I opt out. I can do it by changing the system. And I 
see both stages in my life as totally consistent.”

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