https://lithub.com/why-does-everyone-in-america-think-theyre-middle-class/

Why Does Everyone in America Think They’re Middle Class?
By David R. Roediger 
There are understandable tendencies to regard today’s political chatter about 
the middle class as mere boilerplate, or as describing a vessel into which 
liberal and even socialist ideas may be poured as easily as reactionary ones. 
Instead, such rhetoric, now more firmly tied than ever to the “American 
Exceptionalist” view of the United States as a blessed and exemplary place, 
stunts political imagination and possibility. To lots of us both American 
exceptionalism and the idea of a middle-class nation ring hollow. But they 
remain the twin pillars of political commonsense for those thinking electorally 
or at least tuning into Fox News, MSNBC, or CNN. The history of how slowly the 
middle-class nation and the idea of American exceptionalism came to be joined 
in politics, social thought, and media, and then how fully they became merged, 
therefore deserves attention. Since the terms of that merger so privilege one 
tiny sliver of the middle classes—the entrepreneur—to stand in for the whole, 
the process carries even more importance.

If the Cold War nationalist efforts hailing almost everybody as middle class 
remained incomplete, they were nevertheless impressive and destructive. Joined, 
as we will see in the following chapter, by miseries even during good times 
that made for a sad but unifying middle-class experience, such hailing 
frequently found response. This was especially the case when the middle class 
being courted was placed by politicians and pundits within the context of a 
never-equaled nation, an “American exceptionalist” one. It seemed not so much 
capitalism, but the specific adoption of a US model of supposed free 
enterprise, capable of generating a giant middle class, that would best 
Communism.

The middle class, nationalism, and the notion of a transcendent US model 
harmonized to identify the US middle class as the key to everything. For 
example, in the face of challenges from the New Left, Black Power, and above 
all the Vietnamese in 1968, the Bay Area philosopher and waterfront worker Eric 
Hoffer found fame as the voice of reason and order. For Hoffer, as for Ayn Rand, 
the middle class gave us Western Civilization, and the US example showed that 
such a class could become “real” Internationale, rendering hopes of socialist 
solidarity hollow and ridiculous. Politicians, as we have seen, have 
increasingly championed such views. Labor unions have also gravitated to a 
middle-class-forward approach, attracted to it not only as a present strategy, 
but also as something unions had supposedly supported “for generations.” Kansas 
City activist intellectual Bill Onasch rightly connects the post–World War II 
popularity of the idea of a middle-class majority with “a hardening Cold War 
union bureaucracy,” but the end of the Cold War has not lessened commitment to 
it.

As with trade unionism, the period of steep decline of the middle class 
domestically since 1970 nevertheless coincided with the United States being put 
forward as an exemplar of how to do things right in consolidating a middle 
class. Fanfare greeted the doubling of the world’s middle class in twenty-five 
years—1.4 billion people were said to dwell there in 2014. But the new global 
middle class makes between $4 and $13 dollars per day, leaving most far short 
of the poverty line in the United States. Other optimists predicted that the US 
example and neoliberal policies could lead to a new dawn in which 90 percent of 
India would be middle class. More sober analysts suggest the actual figure is 
nearer to 2 percent. The labor journalist Paul Mason argues that the example of 
the United States and its “rich-world counterparts” does attract followers 
globally but leads “steadily to stratification and more service-oriented work.”

The idea that the United States occupies a special, leading, and exemplary 
place—the world’s exceptional nation because of its middle class—has existed 
inchoately for a long while, but the connection between exceptionalism and the 
middle class has tightened over time. Patriots and European travelers saw the 
United States as especially promising for its particular freedoms, distribution 
of (formerly native) land, and absence of aristocratic and churchly restraints. 
Frederick Jackson Turner’s writings on the frontier, like some of the work of 
Marx and Engels, posited that access to land set the United States apart from 
class-ridden Europe, with Turner adding that the frontier itself made for 
democratic practices. However, for Marx, Engels, and Turner, this process had 
an end, as frontiers ran out and troubles lay ahead.

The precise term “American exceptionalism” came much later and amidst rich 
irony. One recent account has it originating from Stalin, who in 1929 was 
searching for a name for a heresy within the world Communist movement he 
dominated. Jay Lovestone, a US labor leader, led a tendency inside the 
Communist Party, with his faction arguing in the late 1920s that new strategies 
were necessary because US workers were not ready for revolution. Stalin branded 
this deviation as “American exceptionalism,” and Lovestone, arguing his corner, 
did use the phrase “middle class” to describe elements to be targeted in party 
appeals.

Identifying American exceptionalism exclusively with the middle class risks 
disappearing the experiences of the poor, of victims of racial oppression, and 
of working-class people.
The most famous Cold War intellectual to take up what made the United States 
special, Louis Hartz, argued in 1955 in his incredibly ambitious volume, The 
Liberal Tradition in America, that lacking a feudal order against which to 
rebel, the United States could only generate limited traditions of revolt and 
even of social democracy. Hartz so fully embraced the idea that the United 
States was hardwired against socialist movements that he is often mistakenly 
remembered as a champion of the glories of American exceptionalism. He is 
better understood as a radical writing sadly and with deep awareness of 
Marxism. Liberal Tradition’s one use of “exceptionalism”—the term “American 
exceptionalism” does not appear—refers to the debates among Marxists in the 
1930s.

Hartz does use “middle class” centrally, though far less frequently than 
“bourgeois,” as the goal is to discuss bourgeois revolutions and their ideas, 
more than class structures. Far from seeking to ground exceptional national 
glory in the middle class, Hartz stressed the limitations of both that class 
and the nation. “The Americans,” he lamented, “though models to all the world 
in the middle-class way of life, lacked the passionate middle-class 
consciousness which saturated the liberal thought of Europe.”

The “middle class nation” and “American exceptionalism” found each other late, 
and under specific circumstances. As the economic indices showing stagnating 
wages and soaring inequality have increasingly challenged both notions since 
1970, the view that the United States is the product of their marriage has only 
gained political currency. Especially over the past quarter century, the 
reflexive response to middle-class decline has been to promise to defend the 
middle class and, through it, the nation. When Burton Bledstein began his 
valuable 1976 history of the middle class with the words, “From the 1840s until 
the present, the idea of the middle class has been central to the history of 
American social attitudes,” Cold War politics animated the over-reading 
involved in that assertion. The ersatz ubiquity that Bledstein assumed across 
space and time—one that led the historian Loren Baritz to liken the study of 
the middle class to “searching for air”—fed in particular on the American 
exceptionalist certainties of Bledstein’s next sentence: “No other national 
identity has been so essentially concerned with this one idea.”

When Ronald Reagan established the potency of the direct invocation of 
“American exceptionalism” electorally in the 1980s and Bill Clinton the power 
of direct appeals to middle-class dreams in the 90s, the two came to prosper 
together among politicians and pundits.

In 1996, the eminent centrist political scientist Seymour Martin Lipset 
revisited Hartz’s ideas. Forty years down the road, American exceptionalism was 
front and center in his celebrated book, American Exceptionalism: A 
Double-Edged Sword. The middle class immediately made an entrance, as Lipset 
wrote of a nation “dominated by pure bourgeois, individualistic values” over 
the long haul. Although Lipset allowed that in some of the best-designed 
studies, more people in the United States identified as working class than 
middle class at the time, the emphasis on a nation exceptional because it was 
middle class ran through the volume. Hartz’s gloom gave way in Lipset’s gleeful 
study. Between 1980 and 2000, a recent study shows, there was “a lot of talk” 
about American exceptionalism—457 mentions in national publications. However, 
in the new century’s first decade, this ballooned to 2,558 times. The first two 
years of the 2010s nearly doubled that of the entire prior decade. The most 
over-the-top example came in 2011 with the publication of conservative 
congressman and historian of sorts Newt Gingrich’s A Nation like No Other: Why 
American Exceptionalism Matters.

Who is imagined and catered to when middle-class salvation gains a hearing?
An early campaign profile for the relatively left-of-center 2020 presidential 
hopeful Elizabeth Warren appeared in a Salt Lake City publication under the 
headline, “Make the Middle Class Great Again.” Her campaign must have smiled. 
As we have seen, commitment to saving the middle class animates campaigns 
across party lines and seems heartfelt at times. Obama, for example, faced no 
more elections when he said in 2014: “I believe in American exceptionalism with 
every fiber of my being.” However, identification with the middle class wanes 
situationally. Beyond elections, the liabilities of pairing the “middle class 
nation” and American exceptionalist tropes are clear. In a 2017 Pew poll, a 
large majority of under-30s believed that “there are other countries better 
than the US.” At such a relatively clear-sighted juncture, identifying American 
exceptionalism exclusively with the middle class risks disappearing the 
experiences of the poor, of victims of racial oppression, and of working-class 
people.

In still another way, the joining of the middle-class nation with the idea of 
American exceptionalism encourages fighting on terrain favorable to the Trumps 
of the world and to capital. Who is imagined and catered to when middle-class 
salvation gains a hearing? Since the middle class is such a hodgepodge of 
workers and owners involved in all sorts of different social relations, it can 
hardly surprise us that those writing about it consistently make one segment of 
it stand in for the imagined whole. To his credit, C. Wright Mills titled his 
major book on the subject White Collar, and referred in his subtitle to the 
Middle Classes, plural. Still, his work is taken as if it apprehends the whole 
of an actually existing middle class. British and German writers have similarly 
connected the middle class to a certain kind of employment (and dress), using 
either “white collar” or the very cool phrase “black-coated worker.” John and 
Barbara Ehrenreich shift back and forth between calling their subject the 
“professional-managerial class” and the “professional middle class.” Her singly 
authored book on the subject, Fear of Falling, nevertheless uses a subtitle 
identifying the whole middle class as the book’s subject. Immediately after 
that, the introduction bemoans how inadequate the very term middle class is.

When we connect American exceptionalism to a middle-class nation, the small 
numbers of entrepreneurs in the United States acquire inflated importance. To 
suppose that the United States has “always” been middle class requires that 
huge numbers of farmers and a small number of independent businesspersons and 
professionals of the early United States be the founding fathers of the modern 
middle class. Their storied (and overstated) virtues of manly independence come 
to be writ large onto the modern United States, which has for a long time not 
resembled a society of independent proprietors at all. As the historian Steve 
Fraser recently summarized this transformation, the (white, male) nation in 
1820 was “80 percent self-employed and by 1940 80 percent worked for someone—or 
something—else.” Family farms (and their male heads of household), so important 
to the mythos of American exceptionalism, have long ranked among the least 
“American” things in the modern world. Less than one-half of one percent of the 
world’s 500 million family farms are in the United States, which trails the 
European nations significantly and the Global South utterly in percentage of 
farmers.

Going behind such numbers, Mills wrote, “The nineteenth-century farmer and 
businessman were generally thought to be stalwart individuals—their own men.” 
The white-collar man is “always somebody’s man.” We would be tempted to add “or 
women,” but it is not quite that easy, as the attendant ideology was and is 
masculine, though not always in a very self-assured way. The great dissenting 
US scholar G. William Domhoff, for example, introduced Richard Parker’s searing 
book on the new middle class a half century ago by describing its subject as “a 
class of property paper pushers and people manipulators who must go along to 
get along.” Interestingly, it was experience in this new middle class that 
sometimes sharpened dreams of being self-employed. In 1905, a poll of retail 
clerks found that half of them had imbibed enough of what the German historian 
Jürgen Kocka described as “businessman as model” ideology that they not only 
hoped but believed that they were transitioning to self-employment. After World 
War II, when unionized autoworkers were often seen as ascending to middle-class 
status, Eli Chinoy’s celebrated study of them found widespread desires to 
instead own a business or farm.

Today, just one American in sixteen is an entrepreneur, and since about half of 
small businesses fail within five years, ex-entrepreneur is a more robust 
category. But the cult worship surrounding this tiny group drives rhetoric and 
policy. Again, the appeal is bipartisan, with liberal-seeming universities 
competing manically to see which can most emphasize the entrepreneurial in 
their vision statements. The peculiar recent US idea that being a businessman 
or “delivering a payroll” qualifies a candidate for political office finds its 
roots in the aggrandizement of the entrepreneur. Not even the Trump presidency 
has yet managed to discredit it. Where I live, in Kansas, the recent past has 
delivered tax cuts that amount to business tax exemptions specifically favoring 
entrepreneurs and established big businesses, bringing public education to the 
brink of ruin. The highest-paid state employee, University of Kansas basketball 
coach Bill Self, suddenly found the bulk of his income untaxed, coming from 
allegedly entrepreneurial activity, not salaried coaching.

We deserve bigger and better explanations for this obsession than 
mis-leadership by demagogues. Michel Foucault’s theorizing of the 
“entrepreneurial self” among those far from being self-employed offers clues. 
The desire to someday become “independent,” the importance of housing market 
decisions to personal wealth, and the self-management of retirement accounts, 
as well as the calibration of how and when to invest in one’s own re-skilling, 
help shape such a self. The political chorus regarding an exceptional 
middle-class nation, supposedly chock-full of entrepreneurs, remains with us, 
powerfully influencing how “saving the middle class” is heard and acted upon.

__________________________________



The Sinking Middle Class by David R. Roediger is available from OR Books.

David R. Roediger teaches American Studies at the University of Kansas. His 
books include Seizing Freedom, The Wages of Whiteness, How Race Survived U.S. 
History, and Towards the Abolition of Whiteness. His book The Production of 
Difference (with Elizabeth Esch) recently won the International Labor History 
Association Book Prize. He is past president of the American Studies 
Association and of the Working-Class Studies Association. A long-time member of 
the Chicago Surrealist Group, his work grows out of engagement with social 
movements addressing inequality, from the United Farm Workers grape boycott to 
Black Lives Matter.


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