https://www.lrb.co.uk/the-paper/v42/n21/deborah-friedell/short-cuts

Deborah Friedell · Short Cuts: Fox News · LRB 5 November 2020
1467 words

Four years ago​, my brother, a philosopher, advised me to gamble, exorbitantly, 
on Donald Trump becoming president. If Hillary Clinton won, he reasoned, so 
much the better. If she didn’t, the ACLU and Planned Parenthood were going to 
need the money. But I wasn’t interested in hedging my bets: I knew what was 
going to happen. At a ‘viewing party’ to celebrate the election of America’s 
first woman president, I told everyone not to worry: the red states get called 
before the blue ones. Cities come in late. The pundits always make the race 
seem tighter than it is just to keep us watching. It was as though I’d bought 
tickets to a play I’d already seen and I remembered it ending with a wedding. 
All through the curtain calls I was telling the people around me to sit down: 
‘It’s not over! The lovers aren’t dead, just pretending!’ And it wasn’t until 
the lights were on and I was putting my coat on that I realised my mistake. ‘At 
least he’s a New Yorker,’ I assured my most miserable friends. He’d once been a 
registered Democrat. Maybe some of what he’d said on the campaign trail had 
been a feint?

In his new introduction to The Loudest Voice in the Room: How the Brilliant, 
Bombastic Roger Ailes Built Fox News – and Divided a Country, Gabriel Sherman 
suggests that I wouldn’t have been quite so stupid if I’d been watching Fox 
News (or if I’d read his book when it first came out in 2014). Before Trump 
announced that he was running for president, he had his own segment – ‘Monday 
Mornings with Trump’ – on the show Fox and Friends. He liked to call in rather 
than appear in person, as though he were too busy dealmaking to travel the half 
mile between Trump Tower and the Fox studios.

Brian Stelter’s new book, Hoax: Donald Trump, Fox News and the Dangerous 
Distortion of Truth (One Signal, $28), argues that ‘through the topics chosen 
by producers, through the coaching of the hosts, and through the feedback on 
Twitter, Trump learned how to be the Fox News president.’ ‘People think he’s 
calling up Fox and Friends and telling us what to say,’ a former producer told 
Stelter. ‘Hell no. It’s the opposite. We tell him what to say.’ Trump has never 
disappointed them – on race, immigration, healthcare, climate change, China and 
Israel – though the newsroom was divided on whether he should bomb Iran, so he 
had to choose between the talk show hosts Tucker Carlson (against bombing) and 
Sean Hannity (all for it). Trump is known to watch so much Fox News (up to 
seven hours a day, coded on his schedule as ‘executive time’) that some 
advertisers – farmers seeking subsidies, airlines opposed to foreign subsidies, 
the National Biodiesel Board – have produced commercials just for him. White 
House aides, who refer to Hannity as the ‘shadow chief of staff’, watch Fox 
News in order to know Trump’s mind. To nudge him on policy, they try to book 
particular officials to speak directly to him on his favourite shows. The 
guests Trump especially likes – they praise him, they ‘look the part’ – are 
made ambassadors, or put on the Coronavirus Task Force.

When Rupert Murdoch started the network in 1996, he tapped the media strategist 
Roger Ailes and gave him editorial control. Ailes had spent years teaching 
Republicans how to look better on TV before deciding it would be more efficient 
just to become a news producer himself: there were a ‘hundred ways to spin the 
news’, he said, and liberal journalists – a tautology, since all journalists 
were liberal – didn’t even realise they were doing it. For twenty years, before 
he was ousted for sexual harassment, Ailes turned conservative talk radio hosts 
into Fox News presenters, and hired reporters who were usually either ‘newbies’ 
(malleable) or ‘has-beens’ (loyal). He saved money by not having expensive 
foreign bureaus – his viewers didn’t care about the Balkans – but didn’t stint 
on the make-up department: female presenters were to be blonde and leggy, 
ideally former beauty queens like Gretchen Carlson (Miss America 1989), who 
filed the first harassment lawsuit against Ailes in 2016. Nicole Kidman played 
her in the movie Bombshell.

After 9/11, when Fox News became a 24-hour sales pitch for the war in Iraq, 
there was little check on it: the Federal Communications Commission had 
abolished the ‘fairness doctrine’ decades before, when conservatives ruled that 
government regulations requiring ‘balance’ were an attack on both freedom of 
speech and property rights (my TV station, my way), and the doctrine had never 
fully applied to cable (as opposed to broadcast) news anyway. Fox News is also 
insensitive to advertiser boycotts: they make money so long as people keep 
watching it, or – even if they never watch it – keep buying cable packages that 
include the channel. Murdoch has signalled that he doesn’t care for Trump 
personally, but as long as Fox News is on track to make $2 billion a year he 
won’t interfere. It’s now the most watched cable news network in America and 
the highest rated TV channel, cable or otherwise, during the prime-time hours 
of 8 to 11 p.m. ( x-apple-data-detectors://7 )

For Ailes, the election of Barack Obama was the ‘Alamo’, ‘the worst thing’ that 
could happen to America. If you watched Fox News, Barack Hussein Obama (they 
liked using his full name) was a racist with a ‘deep-seated hatred for white 
people’, who as a child in Indonesia had been indoctrinated at a madrassa 
funded by ‘Saudis’. While he was president, a Marxist-Islamist takeover of 
America was always imminent. On Fox and Friends, Trump would ask questions 
about Obama’s birth certificate – did it exist? In the afternoon Glenn Beck 
would suggest that the Federal Emergency Management Agency might be building 
concentration camps to house Obama’s opponents. Beck eventually walked that 
back and was rewarded with a series of death threats.

In the run-up to the last presidential election, Fox News told its millions of 
viewers that Clinton was headed to prison for mishandling her emails, if she 
didn’t die first, because she was lying about her health. (‘If the liberals are 
evil and they’re ruining America and they’re turning your children gay and 
they’re persecuting Christians,’ a former Fox News commentator told Stelter, 
‘then aren’t you justified in the way you’re behaving?’) In the years that 
followed, there was no Trumpian scandal that Fox News presenters couldn’t 
explain away. Impeachment was said to be a deep state coup to undo the 
presidential election. Children separated from their parents at the southern 
border were being held in ‘summer camps’ – that’s if they weren’t, as Ann 
Coulter alleged, ‘child actors’. Last March, Fox News hosts reported that 
Covid-19 wasn’t anything like as dangerous as people were saying and that 
Democrats were trying to ‘bludgeon Trump with this new hoax’, even as the 
network was deep-cleaning its New York offices and building home studios for 
its stars. After Trump declared a state of emergency, Hannity said the 
president’s foresight in instituting a travel ban had saved tens of thousands 
of American lives (later upgraded to millions). ‘I used to kid around and say, 
if Trump cured cancer, they would impeach him for that. Well, I don’t think I 
was too far off.’

Two weeks before the election, the top story on Fox and Friends is that Joe 
Biden’s son Hunter – or so says Rudy Giuliani – has taken bribes from China and 
Ukraine, and there’s now supposedly evidence unearthed on an old laptop that 
he’s given kickbacks to his father. But then they say Biden is only a puppet 
who’s already showing signs of dementia. If he becomes president, the country 
will actually be run by the ‘radical socialists’ Kamala Harris and Alexandria 
Ocasio-Cortez, who intend, Laura Ingraham says, ‘to punish anyone who gets in 
the way of their cultural revolution’.

If the Democrats prevail, Fox News warns, Americans will be ruled by an ‘unholy 
alliance’ between ‘the billionaires and the Bolsheviks’: billionaires want to 
depress wages, so they’re in favour of opening the country’s borders to 
immigrants who’ll take American jobs and remake the culture. Meanwhile, the 
Bolsheviks will use ‘every tool in the government’s power to harass Americans 
who defy the socialist edicts. It’s going to be a long, dark period of 
recriminations and retribution.’ You won’t learn these truths in the New York 
Times or on CNN. Only Fox News can be trusted. More than half its viewers say 
there is nothing Trump could do that would ever cause them not to vote for him.

23 October


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