IN THE 1960s, the Simulmatics Corporation sold a big idea: whirling IBM
computers (the kind James Bond villains had) churning through your
personal data in order to predict and influence your decision-making.
Simulmatics did several rather consequential things. It helped propel
JFK to the presidency. It modernized the/New York Times/’s election
reporting. It modeled the social effects of pandemics for the Department
of Health. It launched a boardgame called Ghetto for teaching high
school students about social advancement. It advised state police forces
on predicting riots. It helped blue-chip companies sell more dog food,
coffee, and cigarettes. And it developed the US Army’s counterinsurgency
operations in Vietnam.
https://lareviewofbooks.org/article/the-ghosts-of-cambridge/
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