Best regards,
Andrew Stewart

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> From: H-Net Staff via H-REVIEW <[email protected]>
> Date: June 28, 2021 at 11:08:50 AM EDT
> To: [email protected]
> Cc: H-Net Staff <[email protected]>
> Subject: H-Net Review [H-LatAm]:  Zeltsman on Godoi, 'Francisco de Paula 
> Brito: A Black Publisher in Imperial Brazil'
> Reply-To: [email protected]
> 
> Rodrigo Camargo de Godoi.  Francisco de Paula Brito: A Black 
> Publisher in Imperial Brazil.  Translated by H. Sabrina Gledhill. 
> Nashville  Vanderbilt University Press, 2020.  398 pp.  $39.95 
> (paper), ISBN 978-0-8265-0016-8; $99.95 (cloth), ISBN 
> 978-0-8265-0017-5.
> 
> Reviewed by Corinna Zeltsman (Georgia Southern University)
> Published on H-LatAm (June, 2021)
> Commissioned by Casey M. Lurtz
> 
> When the literary luminary Machado de Assis described Francisco de 
> Paula Brito (1809-61) as Brazil's "first publisher worthy of the 
> name" in an 1865 essay, he secured a place for Paula Brito in the 
> canon of Brazilian literary history. In a new English translation of 
> his richly detailed 2016 biography, Rodrigo Camargo de Godoi 
> interrogates Machado de Assis's statement. Based on impressive 
> research in archival and published sources, the biography 
> reconstructs Paula Brito's career in twenty chapters organized into 
> four parts that proceed chronologically. The book's original title, 
> _Um editor no império_, gives pride of place to the subject's 
> professional identity, signaling the work's focus on the history of 
> publishing. Each of the book's chapters, however, uses Paula Brito's 
> trajectory to illuminate the history of political culture, business, 
> the social world of literary production, and race in 
> nineteenth-century Brazil. Far from a passive conduit who facilitated 
> printed texts, Godoi argues, Paula Brito acted as "a kind of catalyst 
> in the cultural and literary scene of the capital of Imperial Brazil" 
> (p. 3). 
> 
> The book offers a major contribution to the scholarship on book 
> history, bringing the case of Brazil, often dismissed as a latecomer 
> to the world of print, into conversation with a broader 
> historiography. This historiography identifies the first half of the 
> nineteenth century as the period when publishers first emerged as 
> specialized cultural entrepreneurs who controlled literary markets, 
> distinct from printers. While this process has been well studied in 
> major publishing centers like New York, London, and Paris, Godoi 
> argues for including imperial Rio de Janeiro in the story. By doing 
> so, he sheds light on the international hierarchies that shaped 
> publishing. Brazilian publishers like Paula Brito had to compete with 
> French publishers, whose books flooded Brazilian markets and undercut 
> local production. At the same time, Godoi emphasizes the need to 
> understand Rio de Janeiro's unique political economy of print. In a 
> context defined by the omnipresence of slavery, the Brazilian 
> publishing trades "profited not only from slavery but also from the 
> alliances established with the slave-owning elite" (p. 6). 
> 
> One of the work's strengths is the multidimensionality of its 
> biographical approach: we see publishing immersed in its social, 
> political, economic, and legal contexts. Unable to secure a coveted 
> job as a civil servant, a young Paula Brito capitalized on his 
> literacy, printing skills, and personal connections to establish his 
> own publishing/bookselling business. His experiences growing up among 
> Rio de Janeiro's community of literate _pardo _ (free people of 
> African descent) artisans and the flurry of printing that accompanied 
> Brazilian independence likely shaped his decision to enter the trade. 
> As a printer, he participated in the tumultuous political scene of 
> the 1830s, taking commissions from a variety of factions. In charting 
> Paula Brito's origins and early career, Godoi establishes several 
> major themes that reappear throughout the book: the diversification 
> required to sustain a publishing business in imperial Brazil, the 
> importance of political patronage to printers' bottom lines, the 
> challenges of navigating warring factions and tetchy government 
> officials, and the tactics printers employed to defend themselves in 
> the public sphere. Paula Brito renamed his business as the Tipografia 
> Imparcial de Brito as a defensive mechanism, for example, even as he 
> gradually shifted toward alliances with conservatives over the 1840s. 
> 
> Another strength is the way the book shows how the business of 
> publishing and slavery were closely intertwined in imperial Brazil. 
> Access to enslaved labor helped Paula Brito sustain his press and 
> raise his social standing. An enslaved woman labored in his 
> household. Enslaved men may have worked in his printing shop, and 
> Paula Brito oversaw a number of effectively enslaved Africans who had 
> been confiscated by the government after it officially prohibited the 
> transatlantic slave trade. He also attempted to capture investment 
> capital from merchants and the slave-owning elite to finance what 
> proved to be a disastrous expansion of his publishing business in the 
> 1850s. Book historical studies often highlight the under-recognized 
> labor of production. This work, however, urges us to also consider 
> the micro-level contexts of domestic exploitation and the macro-level 
> forces of racial capitalism that facilitated the publishing business. 
> Through the complex figure of Paula Brito, furthermore, the author 
> reveals how publishing both opened up avenues for social ascent and 
> reinscribed power hierarchies resulting from slavery. 
> 
> The book also illuminates Rio de Janeiro's cultural, literary, and 
> political scene through Paula Brito's multifaceted activities. A poet 
> himself, the publisher became a booster of national literature, 
> cultivating young talent like celebrated _pardo _novelist Antonio 
> Gonçalves Teixeira e Sousa as one aspect of his business model. He 
> was also an organizer of literary social life, having founded the 
> Petalogical Society, an informal club dedicated to studying _petas 
> _(fabrications, like lies and jokes), where renowned writers rubbed 
> elbows with politicians and professionals. Paula Brito participated 
> in politics as both a newspaper publisher and a member of the 
> exclusive group of "active citizens" with voting rights. As a citizen 
> of African descent, he also navigated what Godoi describes as the 
> "instrumentalization of race in political discourse" (p. 129). 
> Liberal opponents attempted to discredit Paula Brito by accusing him 
> of abusing people of color (both enslaved and free), while supporters 
> took to the press after an exclusive social club rejected him on 
> racial grounds. One episode explored in the book provides insight 
> into how Paula Brito navigated the politics of race: he contested 
> racial labels, arguing that notable free men of color deserved 
> recognition for their actions with statements like, "It is Not Color 
> that Makes a Hero but His Deeds!" (p. 132). 
> 
> I appreciated the book's detailed reconstruction of Brazil's 
> publishing trades and social historical approach to biography. As 
> someone not familiar with prior scholarship on Paula Brito, however, 
> I found myself wanting to learn more about one underexplored facet of 
> his identity: his role as an author. How, I wonder, did Paula Brito's 
> access to writing and the press shape his ability to define a public 
> persona on his own terms? Given that print world actors like Paula 
> Brito juggled multiple identities, exploring his writing activities 
> in greater depth may also have shed additional light on his role as a 
> publisher. My other criticism is that while Godoi successfully 
> engages the historiography on European publishing, the book might 
> have benefited from also conversing with literature about print 
> culture produced by individuals and communities of African descent in 
> the Americas (or around the Atlantic World) during the nineteenth 
> century. 
> 
> This study opens questions about publishing history that deserve 
> attention from the field of book history. Indeed, Brazil's publishing 
> history might productively be used to rethink narratives about 
> nineteenth-century publishing more broadly. As Godoi convincingly 
> shows, you cannot understand Brazilian publishing without considering 
> its relationship to France. Should future scholars also reconsider 
> French publishing history in light of Brazil?
> 
> _Francisco De Paula Brito: A Black Publisher in Imperial Brazil_ 
> should be read by historians and literary scholars of Brazil and 
> nineteenth-century Latin America, especially those interested in 
> political culture, business history, and the history of publishing, 
> bookselling, and the press. While written for an audience with some 
> knowledge of Brazilian history, the book's deep dive into Rio de 
> Janeiro's worlds of print will also interest specialists of book 
> history and the press who study diverse global contexts. I am 
> delighted that Vanderbilt University Press, a noted publisher of 
> several excellent recent studies on Latin American print culture, 
> supported the translation of this work, which should stimulate 
> discussion among English-language readers. 
> 
> Citation: Corinna Zeltsman. Review of Godoi, Rodrigo Camargo de, 
> _Francisco de Paula Brito: A Black Publisher in Imperial Brazil_. 
> H-LatAm, H-Net Reviews. June, 2021.
> URL: https://www.h-net.org/reviews/showrev.php?id=56359
> 
> This work is licensed under a Creative Commons 
> Attribution-Noncommercial-No Derivative Works 3.0 United States 
> License.
> 
> 


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