“There is a wide distinction between homes and mere housing,” President Herbert Hoover said in a 1931 speech. “Those immortal ballads, ‘Home, Sweet Home‘; ‘My Old Kentucky Home‘; and the ‘Little Gray Home in the West‘, were not written about tenements or apartments. They are the expressions of racial longing which find outlet in the living poetry and songs of our people.” This excerpt from Adrienne Brown’s *The Residential Is Racial: A Perceptual History of Mass Homeownership *reveals how Hoover’s “project of homeownership boosterism” for select Americans was promoted by the real-estate industry.
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