First published in Russian at /spichka. Translated by Dmitry Pozhidaev for 
LINKS International Journal of Socialist Renewal. Boris Kagarlitsky wrote this 
review from a Russian penal colony, where he is currently serving a five-year 
sentence for his opposition to Russia’s war on Ukraine.

Technofeudalism: What Killed Capitalism
Yanis Varoufakis
Penguin

Books that reach a prisoner are always important. They are read attentively, 
without skipping details that, in the outside world, would probably escape our 
notice. Yet I think the book by Greek economist and left-wing politician Yanis 
Varoufakis, Technofeudalism, which was sent to me some time ago, deserves 
attention regardless of the circumstances in which we read it.

Alongside Nick Srnicek’s Platform Capitalism and Shoshana Zuboff’s The Age of 
Surveillance Capitalism, this work represents an attempt to provide a broad 
account of the transformations that have already taken place in the economy and 
society as a result of new technologies: the internet, artificial intelligence, 
cloud data storage, messaging applications, social networks, and so forth.

Varoufakis enjoys a distinct advantage here. First, his book is superbly 
written and, it should be added, excellently translated into Russian by A. 
Snegirov under the editorship of A. Kvachko and A. Pavlov, who also contributed 
an afterword. Second, rather than focusing exclusively on technology, 
Varoufakis demonstrates how these new economic practices are connected to the 
crisis of 2008-10, known as the Great Recession.

When the crisis erupted across the world in 2008 (having already struck the US 
housing market and banking sector in 2007), most analysts, including many 
liberals, agreed that major structural reforms were inevitable, many of them 
resembling proposals long advocated by the left. Yet this did not happen. The 
crisis was “extinguished” simply by flooding the economy with money.

This occurred everywhere, though on different scales, with the US Federal 
Reserve playing the central role. In many countries — including Greece, where 
Varoufakis, after teaching at a US university, briefly served as finance 
minister — the private debt crisis was transformed into a public finances 
crisis. Governments, in rescuing banks, pushed themselves to the brink of 
bankruptcy. Yet the basic characteristics of the system appeared unchanged. 
Everything seemed to continue as before.

At least, that is what we thought. Varoufakis argues the situation was rather 
different.

The defining feature of the anti-crisis policies of 2008-2010 was that generous 
financial support for banks and corporations was accompanied by austerity 
measures imposed on ordinary citizens. As a result, the rescued companies and 
financial sector as a whole found themselves sitting on mountains of money with 
nowhere productive to invest it. Impoverished households and governments 
preoccupied with saving the banking system were no longer generating sufficient 
demand for goods. In fact, this was a classic case of capital overaccumulation, 
one already described by Rosa Luxemburg. Such crises of overaccumulation 
usually lead, over time, to a redistribution of resources among industries and 
countries. And this time was no exception.

Funds that, under different circumstances, might have been directed toward 
industry, agriculture or social infrastructure instead flowed into firms 
developing and deploying new technologies. A social network, for example, 
requires relatively little investment compared to building new factories, while 
appearing entirely free to users already battered by the crisis. Yet those same 
users generate content and information that raise the platform owner’s market 
valuation. Around these networks emerge platforms for classified 
advertisements, advertising services, taxi coordination and countless other 
activities. All of this generates revenue.

This gave rise to what Varoufakis, by analogy with cloud data storage, calls 
“cloud capital.” Its prosperity no longer depends primarily on profits from the 
sale of goods but on rent extracted from other businesses that sell products 
and communicate with customers through the platform. Varoufakis places 
particular emphasis on this point, arguing that rent has triumphed over profit. 
At the same time, the mass of users enjoying free access to these networks 
continually fills them with content and data, valuable and otherwise, which in 
turn fuels further business expansion. Companies that sell goods through the 
networks can no longer leave them without risking the loss of customers.

As for the redistribution of influence among countries and regions, Varoufakis 
highlights Europe’s relative decline. Europe lacks homegrown giants comparable 
to Amazon, Google or Meta, while the clear winners have been the US and China, 
the latter having built its own digital networks that, in some respects, are 
even more powerful than their US counterparts. I would add that, in this 
context, Russia also appears relatively successful due to the creation of 
platforms such as Yandex. Whether these platforms are truly “ours” is another 
matter. Varoufakis calls China and the US “cloud fiefdoms”, predicting a 
struggle between them for global dominance.

Up to this point, I found myself agreeing with virtually every sentence 
Varoufakis wrote. Then the problems began.

Read rest at 
https://links.org.au/yanis-varoufakiss-technofeudalism-review-boris-kagarlitsky


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