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-------- Original message --------From: Gurumurthy K <[email protected]> 
Date: 27/12/2016  10:23 a.m.  (GMT+05:30) To: mathssciencestf 
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Subject: [ms-stf '68832'] "We live in a world of radical ignorance" – Robert 
Proctor... Must read article ... 
Dear teachers,

this article is very thought provoking... for me it highlighted an important 
role for teachers ... not to 'give our knowledge' to students to counter 
ignorance... but rather to help students develop skills to discriminate, judge, 
consult, be slow to judge... so that they can reduce the risks of falling prey 
to ignorance all their lives... As the internet creates the 'information 
society' , ignorance is even more rampant and dangerous....

(This story is featured in BBC Future’s “Best of 2016” collection, do 
read...)... 

regards,
Guru, IT for Change.

source -- 
http://www.bbc.com/future/story/20160105-the-man-who-studies-the-spread-of-ignorance

The man who studies the spread of ignorance

How do people or companies with vested interests spread ignorance and obfuscate 
knowledge? Georgina Kenyon finds there is a term which defines this phenomenon.
By Georgina Kenyon . 6 January 2016

    
In 1979, a secret memo from the tobacco industry was revealed to the public. 
Called the Smoking and Health Proposal, and written a decade earlier by the 
Brown & Williamson tobacco company, it revealed many of the tactics employed by 
big tobacco to counter “anti-cigarette forces”.

In one of the paper’s most revealing sections, it looks at how to market 
cigarettes to the mass public: “Doubt is our product since it is the best means 
of competing with the ‘body of fact’ that exists in the mind of the general 
public. It is also the means of establishing a controversy.”  This revelation 
piqued the interest of Robert Proctor, a science historian from Stanford 
University, who started delving into the practices of tobacco firms and how 
they had spread confusion about whether smoking caused cancer. Proctor had 
found that the cigarette industry did not want consumers to know the harms of 
its product, and it spent billions obscuring the facts of the health effects of 
smoking. This search led him to create a word for the study of deliberate 
propagation of ignorance: agnotology.

Agnotology is the study of wilful acts to spread confusion and deceit, usually 
to sell a product or win favour.  It comes from agnosis, the neoclassical Greek 
word for ignorance or ‘not knowing’, and ontology, the branch of metaphysics 
which deals with the nature of being. Agnotology is the study of wilful acts to 
spread confusion and deceit, usually to sell a product or win favour.

“I was exploring how powerful industries could promote ignorance to sell their 
wares. Ignorance is power… and agnotology is about the deliberate creation of 
ignorance. “In looking into agnotology, I discovered the secret world of 
classified science, and thought historians should be giving this more 
attention.” 

The 1969 memo and the tactics used by the tobacco industry became the perfect 
example of agnotology, Proctor says. “Ignorance is not just the not-yet-known, 
it’s also a political ploy, a deliberate creation by powerful agents who want 
you ‘not to know’.” To help him in his search, Proctor enlisted the help of UC 
Berkeley linguist Iain Boal, and together they came up with the term – the 
neologism was coined in 1995, although much of Proctor’s analysis of the 
phenomenon had occurred in the previous decades.

Balancing act

Agnotology is as important today as it was back when Proctor studied the 
tobacco industry’s obfuscation of facts about cancer and smoking. For example, 
politically motivated doubt was sown over US President Barack Obama’s 
nationality for many months by opponents until he revealed his birth 
certificate in 2011. In another case, some political commentators in Australia 
attempted to stoke panic by likening the country’s credit rating to that of 
Greece, despite readily available public information from ratings agencies 
showing the two economies are very different. The spread of ignorance is as 
relevant today as it was when Proctor coined his term

Proctor explains that ignorance can often be propagated under the guise of 
balanced debate. For example, the common idea that there will always be two 
opposing views does not always result in a rational conclusion. This was behind 
how tobacco firms used science to make their products look harmless, and is 
used today by climate change deniers to argue against the scientific evidence. 
“This ‘balance routine’ has allowed the cigarette men, or climate deniers 
today, to claim that there are two sides to every story, that ‘experts 
disagree’ – creating a false picture of the truth, hence ignorance.”

    We live in a world of radical ignorance – Robert Proctor 

For example, says Proctor, many of the studies linking carcinogens in tobacco 
were conducted in mice initially, and the tobacco industry responded by saying 
that studies into mice did not mean that people were at risk, despite adverse 
health outcomes in many smokers.

A new era of ignorance

“We live in a world of radical ignorance, and the marvel is that any kind of 
truth cuts through the noise,” says Proctor. Even though knowledge is 
‘accessible’, it does not mean it is accessed, he warns. “Although for most 
things this is trivial – like, for example, the boiling point of mercury – but 
for bigger questions of political and philosophical import, the knowledge 
people have often comes from faith or tradition, or propaganda, more than 
anywhere else.”  When people do not understand a concept or fact, they are prey 
for special interest groups who work hard to create confusion

Proctor found that ignorance spreads when firstly, many people do not 
understand a concept or fact and secondly, when special interest groups – like 
a commercial firm or a political group – then work hard to create confusion 
about an issue. In the case of ignorance about tobacco and climate change, a 
scientifically illiterate society will probably be more susceptible to the 
tactics used by those wishing to confuse and cloud the truth.

Consider climate change as an example. “The fight is not just over the 
existence of climate change, it’s over whether God has created the Earth for us 
to exploit, whether government has the right to regulate industry, whether 
environmentalists should be empowered, and so on. It’s not just about the 
facts, it’s about what is imagined to flow from and into such facts,” says 
Proctor.

Making up our own minds

Another academic studying ignorance is David Dunning, from Cornell University. 
Dunning warns that the internet is helping propagate ignorance – it is a place 
where everyone has a chance to be their own expert, he says, which makes them 
prey for powerful interests wishing to deliberately spread ignorance.

    My worry is not that we are losing the ability to make up our own minds, 
but that it’s becoming too easy to do so – David Dunning.  "While some smart 
people will profit from all the information now just a click away, many will be 
misled into a false sense of expertise. My worry is not that we are losing the 
ability to make up our own minds, but that it’s becoming too easy to do so. We 
should consult with others much more than we imagine. Other people may be 
imperfect as well, but often their opinions go a long way toward correcting our 
own imperfections, as our own imperfect expertise helps to correct their 
errors,” warns Dunning.

US presidential candidate Donald Trump's solutions that are either unworkable 
or unconstitutional are an example of agnotology, says Dunning.  Dunning and 
Proctor also warn that the wilful spread of ignorance is rampant throughout the 
US presidential primaries on both sides of the political spectrum.  So while 
agnotology may have had its origins in the heyday of the tobacco industry, 
today the need for both a word and the study of human ignorance is as strong as 
ever.





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