>From another listserv I got the following reply
highly recommend listening to this pod cast presented by The Chronicle of
Philanthropy. The moderator interviews those that were directly involved in
the Red Cross texting plan. They talk about the high's, low's, etc. and how it
can apply to smaller non-profits. A couple of things that really grabbed me:
- M-Give is the conduit. They have an upfront set up cost of
$3-10K. They require the non-profit have a certain level of income ($500K+
annually). Also, there is a 5-10% processing fee.
- You are looking at a 60-90 day return on the text "pledge" -
for it to appear on the user's cell bill, then the bill paid, then a check
funneled to you.
- Even the Red Cross is not sure how effective it will be in the
future. It clearly captured a moment. The moderator says it was the perfect
combination of urgency + convenience.
They also talk about social media and the effect it has had on fund raising.
All-in-all a great investment of your time, if you are in the business of fund
raising.
http://philanthropy.com/article/A-Balanced-Look-at/64102/
John R. Bedard | Director of Information Systems
Minneapolis Institute of Arts
2400 Third Avenue South
Minneapolis, MN 55404
612-870-3268 | JBedard at artsmia.org | www.artsmia.org
>>> On 2/16/2010 at 2:36 PM, in message <4B7ABB7C0200004700003311 at
>>> toledomuseum.org>, "Sandy Moore" <SMoore at toledomuseum.org> wrote:
John, Curious. Did you get any other feedback on this off the listserv?
Regards, Sandy Moore
>>> On 2/11/2010 at 4:46 PM, in message <4B74266802000031000492C2 at
>>> MIA1.artsmia.org>, "John Bedard" <jbedard at artsmia.org> wrote:
Has anyone evaluated or implemented the ability to text donations. We are
starting to see some organizations announce that donors can text a donation and
are starting to research this.
John R. Bedard | Director of Information Systems
Minneapolis Institute of Arts
2400 Third Avenue South
Minneapolis, MN 55404
612-870-3268 | JBedard at artsmia.org | www.artsmia.org
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