It's worth checking out Yammer (www.yammer.com), which allows you to  
maintain internal micro-blogging by subscribing via email addresses.   
It publishes a feed from all who are subscribed, which seems like a  
useful way to keep a pulse on goings-on in a company or museum.

Some things I'd like to see Twitter/micro-blogging used for in museums:
--wade into social media.  Twitter is the absolute easiest way a  
museum can publish content in Web 2.0.  Lowest barrier to entry, no  
expectations of frequency, high incentive to join the conversation  
rather than just lurking.
--exhibit maintenance.  Exhibits could be set up with accounts and  
send automated SMS messages when they are not functioning or when  
visitors hit a button, etc.
--exhibit feedback.  This could be done yammer-style, with each  
exhibit given an account and a keyboard, and then you could view all  
exhibit feedback from a central feed (in the lobby!)
--update museum "status" of all kinds across the institution.  It  
would be very easy to use a Twitter feed as a homebase via SMS for  
program locations, closing announcements, exciting events that could  
be published throughout the galleries.
--live events.  twitter is used pretty extraordinarily at some geeky  
conferences and concerts.  I know this is where Brooklyn had trouble,  
but it could be useful if used properly.

I use it frequently for research to ask for quotes, suggestions, and  
resources.  It's also really nice that you can use it as a Facebook  
update.  I'm always surprised that a question posted on Twitter will  
receive as many responses via Facebook as through Twitter.  But my  
real aha moment came months ago when I got trapped in the Dallas  
airport, an old friend saw my status change, called me, and offered me  
a comfy bed instead of an airport floor for 72 hours.  Nothing  
professional about it.  :)

Nina

Nina Simon
Museum 2.0 - www.museumtwo.com

831.331.5460
nina at museumtwo.com
1040 Mystery Spot Road
Santa Cruz, CA 95065
skype, twitter, yahooIM, flickr, facebook: ninaksimon





On Sep 18, 2008, at 9:03 AM, Jim Spadaccini wrote:

> Everyone,
> I did a search for "museum" on Twitter a few weeks back and found
> about two dozen museums. I've been on Twitter (http://www.twitter.com/jims
> ) for about a year or so and frankly haven't done too many updates.
>
> An interesting way to use Twitter is to set up auto-posting via a
> service like TwitterFeed. This will automatically post blog postings
> or other information from RSS Feeds. This could be useful for museums
> that have RSS feeds for blogs, events, Flickr groups, or dynamic
> collections.
>
> I blogged about Twitter feed two weeks ago. I
> http://www.ideum.com/blog/2008/09/05/using-twitterfeed-to-update-twitter/
>
> TwitterFeed requires OpenID, so you will need to set up an account if
> you don't have one already.I use TwitterFeed in conjunction with more
> personalize posts.
>
> Another way to update microblogs is Ping.fm (http://ping.fm/). This
> allow you to update multiple accounts simultaneously.
>
> Best.
>
> Jim
>
> Jim Spadaccini
> Ideum "ideas + media"
> 4895 1/2 Corrales Road
> Corrales, NM 87048
> phone: 505-792-1110
> fax: 505-792-1111
> portfolio & blog:  http://www.ideum.com
> Try RSS Mixer: http://www.rssmixer.com
>
>
> On Sep 18, 2008, at 6:25 AM, Beck Tench wrote:
>
>> We're using Twitter at the Museum of Life and Science in Durham, NC.
>> I'm trying to make it a "what it's like to be at the museum everyday"
>> snack bite of information.  We've got about 70 followers in a little
>> over two months.
>>
>> I've tweeted with a visitor while he was here and we ran a #hanna
>> tweet experiment, asking folks to tweet their weather conditions  
>> using
>> the Beaufort scale (which is something we have an exhibit on).  We've
>> also had a retweet of a particularly funny animal dept. blog post and
>> I have tracked traffic on our site relative to tweet days/times and
>> we're seeing small spikes.
>>
>> http://twitter.com/lifeandscience
>>
>> Small successes, but they've all been "feel good" ones.
>>
>> Beck Tench
>> Director of Web Experience
>> Museum of Life + Science
>> http://lifeandscience.org
>> (919) 475-3421
>>
>> On Wed, Sep 17, 2008 at 6:05 PM, Chuck Patch <chuck.patch at gmail.com>
>> wrote:
>>> Hi Perian,
>>>
>>> One potential use of Twitter that may only be relevant to folks
>>> living in
>>> disaster-prone areas is for post -disaster communications. I wish
>>> we had
>>> this following Katrina a few years ago when the cell network was on
>>> its
>>> knees for weeks. Here's a video that describes its use for that
>>> purpose:
>>>
>>> http://tinyurl.com/yq93w2<https://204.213.35.27/exchweb/bin/redir.asp?URL=http://tinyurl.com/yq93w2
>>>>
>>>
>>> Chuck Patch
>>>
>>> On Wed, Sep 17, 2008 at 5:40 PM, Smith, Koven <Koven.Smith at metmuseum.org
>>>> wrote:
>>>
>>>> The Brooklyn Museum (@brooklynmuseum) and Columbus Museum of Art
>>>> (@columbusmuseum) are both using Twitter to communicate with their
>>>> audiences.  Brooklyn Museum's stream has pointed me to some really
>>>> interesting stuff over the past year.
>>>>
>>>> Incidentally, I've been playing with Twitter Stream Graphs of late,
>>>> which is actually how I discovered the Columbus Museum of Art's
>>>> stream:
>>>> http://www.neoformix.com/Projects/TwitterStreamGraphs/view.php
>>>> Twitter
>>>> Stream Graphs parses out the relevant concepts from tweets,
>>>> aggregates
>>>> them, and graphs them over time, so you can see what people are
>>>> posting
>>>> about and when.  I graphed "Metropolitan Museum of Art" just to
>>>> see what
>>>> was interesting about us to the Twitter community, and found a
>>>> relative
>>>> paucity of postings until the opening of the Poiret show in late
>>>> August,
>>>> then a settling down again, followed by a huge explosion in  
>>>> postings
>>>> when our new director was named.
>>>>
>>>> I guess it's a little geeky, but still really fascinating.
>>>>
>>>> Koven J. Smith
>>>> Associate Manager of Interpretive Technology
>>>> The Metropolitan Museum of Art
>>>> 1000 Fifth Avenue, New York, New York 10028-0198
>>>> (212) 396-5063
>>>> koven.smith at metmuseum.org
>>>>
>>>>
>>>> -----Original Message-----
>>>> From: mcn-l-bounces at mcn.edu [mailto:mcn-l-bounces at mcn.edu] On
>>>> Behalf Of
>>>> Anna Holloway
>>>> Sent: Wednesday, September 17, 2008 5:19 PM
>>>> To: Museum Computer Network Listserv
>>>> Subject: Re: [MCN-L] Twitter?
>>>>
>>>> We've experimented with Twitter, Pounce, Tumblr and Plurk - but
>>>> only as
>>>> a means for communicating with staff and interns to this point.
>>>> We're
>>>> hoping to launch a Mariners' tweet later in the fall - but so far
>>>> we've
>>>> only used it internally.
>>>>
>>>> That said, there's definite potential there to keep visitors/ 
>>>> members
>>>> engaged!
>>>>
>>>>
>>>>
>>>> Anna Holloway, Vice President, Collections & Programs The Mariners'
>>>> Museum 757-591-7740
>>>> 757-591-7312 (fax)
>>>>
>>>> The USS Monitor Center - Now Open!!!
>>>> An Ironclad Promise of Adventure
>>>> visit us at www.marinersmuseum.org
>>>>
>>>>
>>>>
>>>>
>>>> -----Original Message-----
>>>> From: mcn-l-bounces at mcn.edu [mailto:mcn-l-bounces at mcn.edu] On
>>>> Behalf Of
>>>> Perian Sully
>>>> Sent: Wednesday, September 17, 2008 5:12 PM
>>>> To: Museum Computer Network Listserv
>>>> Subject: [MCN-L] Twitter?
>>>>
>>>> Alright, alright, I'm slow to the game, but are any of your
>>>> institutions
>>>> using Twitter to communicate with your audience? I haven't used it
>>>> myself, and only just set up an account to try and check it out.
>>>>
>>>>
>>>>
>>>> How is it working for you? Is it one-way communication between you
>>>> and
>>>> your followers, or are they able to interact with you in some way?
>>>> How
>>>> have you found this to be effective?
>>>>
>>>>
>>>>
>>>> Thanks in advance for any help or insight!
>>>>
>>>>
>>>>
>>>> Perian Sully
>>>>
>>>> Collection Information and New Media Coordinator
>>>>
>>>> Judah L. Magnes Museum
>>>>
>>>> 2911 Russell St.
>>>>
>>>> Berkeley, CA 94705
>>>>
>>>> Work: 510-549-6950 x 357
>>>>
>>>> Fax: 510-849-3673
>>>>
>>>> http://www.magnes.org
>>>>
>>>> http://www.musematic.org
>>>>
>>>> http://www.mediaandtechnology.org
>>>>
>>>>
>>>>
>>>> _______________________________________________
>>>> You are currently subscribed to mcn-l, the listserv of the Museum
>>>> Computer Network (http://www.mcn.edu)
>>>>
>>>> To post to this list, send messages to: mcn-l at mcn.edu
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>>>>
>>>> _______________________________________________
>>>> You are currently subscribed to mcn-l, the listserv of the Museum
>>>> Computer Network (http://www.mcn.edu)
>>>>
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>>>> _______________________________________________
>>>> You are currently subscribed to mcn-l, the listserv of the Museum
>>>> Computer
>>>> Network (http://www.mcn.edu)
>>>>
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>>> _______________________________________________
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>>> Computer Network (http://www.mcn.edu)
>>>
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>> _______________________________________________
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>> Computer Network (http://www.mcn.edu)
>>
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>
>
>
> _______________________________________________
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> Computer Network (http://www.mcn.edu)
>
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