Remember, in your negotiable agreements, it is up to the parties to define 
what non-commercial means in the context of the agreement.  Neither party 
has to accept the other's definition of non-commercial.  This is something 
both parties should agree upon.  Since non-commercial can have different 
meanings in different circumstances -- the negotiation of this definition 
(and all definitions) is an important part of your license agreements.

Lesley
Lesley Ellen Harris
lesley at copyrightlaws.com
www.licensingdigitalcontent.blogspot.com


----- Original Message ----- 
From: <[email protected]>
To: "Peter Brantley" <peebsley at GMAIL.COM>; "Read20 List" 
<read20-l at lists.panix.com>
Sent: Sunday, September 21, 2008 8:35 AM
Subject: Re: [MCN-L] [read20-l] what does commercial mean


>I asked this question (who defines "non-commercial"?) at least three or
> four years ago, and it's been floating out there ever since.  So I am
> extremely glad to see that it is being addressed.  "Developments in
> technology, social practices, and business models are pressing the
> question of what should count as a commercial use" for sure, although it
> has actually been a pressing question since the ancient analog age.
> Clients and licensors, museums and artists' copyright societies, have
> always had differing ideas of what "commercial use" means.
>
> Amalyah Keshet
> Head of Image Resources & Copyright Management
> The Israel Museum, Jerusalem
>
>
> -----Original Message-----
> From: read20-l at lists.panix.com [mailto:read20-l at lists.panix.com] On
> Behalf Of Peter Brantley
> Sent: Friday, September 19, 2008 7:17 PM
> To: Read20 List
> Subject: [read20-l] what does commercial mean
>
> sometimes asking simple questions unveils hard and important
> distinctions.  millions of works are now inscribed with the creative
> common's NC (non commercial) tag - but what does that mean, and what are
> we intending by that?  CC launches a study.
> (n.b.: virginia rutledge is on this list).
>
> http://creativecommons.org/press-releases/entry/9554
>
> "The study has direct relevance to Creative Commons' mission of
> providing free, flexible copyright licenses that are easy to understand
> and simple to use," said Creative Commons CEO Joi Ito. "The NC term is a
> popular option for creators choosing a Creative Commons license, and
> that tells us the term meets a need. However, as exponentially
> increasing numbers of works are made available under CC licenses, we
> want to provide additional information for creators about the contexts
> in which the NC term may further or impede their intentions with respect
> to the works they choose to share, and we want to make sure that users
> clearly understand those intentions. We expect the study findings will
> help us do a better job of explaining the licenses and to improve them,
> where possible. We also hope the findings, which will be made publicly
> available, will contribute to better understanding of some of the
> complexities of digital distribution of content."
>
> "Developments in technology, social practices, and business models are
> pressing the question of what should count as a commercial use,"
> explained Creative Commons Special Counsel Virginia Rutledge, who is
> leading the study. "The answer to that question should come from
> creators, who should be able to specify what uses they want to permit,
> subject to the limitations and exceptions to copyright or other
> applicable law. Creative Commons is fortunate to have a stellar group of
> legal, public policy, and information technology experts advising on
> this project, as well as the help of its extensive international network
> of affiliates."
>
> Research is expected to be completed early in 2009. The study will
> investigate understanding of noncommercial use and the Creative Commons
> NC license term through a random sample survey of online content
> creators in the U.S., a poll of the global Creative Commons community,
> and qualitative data gathered from interviews with thought leaders and
> focus groups with participants from around the world who create and use
> a wide variety of content and media.
>
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