Dear All

FYI - see the WIPO press release below.

The author, Rina Pantalony, used my research 
funded by the Mellon on US Art Museums and we 
were in conversation a couple of times about 
various things (including South Africa). Is good 
to get the research noticed and used in a WIPO 
guide. I'd like to thank again all those involved 
in it - the results are making an impact even 
now! Link to my research at: http://www.digitalconsultancy.net/USart.htm

Best,
         Simon

>From: "Lucinda Longcroft" <Lucinda.Longcroft at wipo.int>
>Subject: WIPO Publishes a Guide on Managing IP for Museums (by Rina
>         Pantalony)
>
>WIPO PRESS RELEASE
>
>PR/2007/505
>Geneva, July 31, 2007
>
>WIPO Publishes a Guide on Managing IP for Museums
>
>Museums, and the broader cultural heritage 
>community, now have access to a new guide, 
>commissioned by the World Intellectual Property 
>Organization (WIPO), to help them use the 
>intellectual property (IP) system to improve the 
>management of their collections in the digital environment.
>
>The ???WIPO Guide on Managing Intellectual 
>Property for Museums??? by Ms. Rina Elster 
>Pantalony - a Canadian expert on these issues - 
>recognizes the important role that IP plays in 
>providing access to collections, and in 
>preserving and managing the valuable works they 
>contain.  Copyright and trademark law in 
>particular are of growing importance to museums 
>in fulfilling their mandates and meeting 
>users??? needs.  Effective management of IP 
>rights will enable museums to harness the 
>Internet as an educational and communications tool.
>
>In the digital age, the cultural heritage 
>community is increasingly faced with the 
>responsibility of managing its own IP, as well 
>as managing uses by third parties and users 
>throughout the world, often on diminishing 
>budgets.   Effective use of the IP system allows 
>museums to meet international standards of best 
>practice, and can offer significant 
>opportunities to leverage their goodwill, 
>authenticity, uniqueness and scholarly expertise 
>to generate a return on investment.
>
>The first part of the Guide describes IP issues 
>of relevance to museums such as rights in 
>scholarly content, technologies developed 
>in-house, and branding tools that provide 
>recognition and awareness of the museum in a 
>commercial context.  It also sets out 
>recommended best practices in managing IP to 
>enable a museum to identify its IP, understand 
>its rights in using its collections, and 
>strengthen its ability to deal with critical IP 
>issues as they arise.  The second part of the 
>Guide reviews existing business models that 
>could provide museums with appropriate 
>opportunities to create sustainable funding, and 
>deliver on their stated objectives.
>
>The WIPO Guide is now available on-line at: 
>http://www.wipo.int/copyright/en/museums_ip/. A 
>printed version of the Guide will be available shortly.
>
>For further information, please contact the 
>Media Relations and Public Affairs Section at WIPO:
>???  Tel: (+41 22) - 338 81 61 or 338 95 47
>???  Fax: (+41 22) - 338 82 80
>??? Email: publicinf at wipo.int

++++++++++++++++++++++++++++++++++++++++
Simon Tanner
Director,  King's Digital Consultancy Services
King's College London
Kay House, 7 Arundel Street, London WC2R 3DX
tel: +44 (0)20 7848 1678 or +44 (0)7887 691716
email: simon.tanner at kcl.ac.uk        
www.digitalconsultancy.net



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