Dear Dana, Our social media efforts are collaborative across the institution. There are no positions particularly devoted to this, we are using it as a tool for our usual work.
In a broad conceptual sense, they are overseen by senior staff in the Getty Trust Communications/Web team, Museum Public Relations, and Museum Collection Information & Access. The core staff that manages the efforts, creates guidelines, and offers guidance are in the same departments with submissions welcomed from all. We also have a social media working group composed of parties across the Trust; this includes staff who plan to use this type of outreach for future projects but aren't engaging with it yet. The Museum's Twitter, YouTube, and ArtBabble endeavors are managed by Collection Information & Access and focus on the Museum's collection & exhibitions. The Trust-wide YouTube, Facebook, and forthcoming blog are managed by Communications/Web team, while the Trust-wide Flickr account is handled by both Communications/Web team and Collection Information & Access. The latter initiatives are broad-based in content. I hope this is helpful! Best, Maria ------------------------ Maria L. Gilbert Sr. Editor, Collection Information & Access J. Paul Getty Museum 1200 Getty Center Drive, Suite 1000 Los Angeles, CA 90049 mgilbert at getty.edu www.getty.edu ------------------------ -----Original Message----- From: mcn-l-bounces at mcn.edu [mailto:[email protected]] On Behalf Of Mitroff Silvers, Dana Sent: Friday, February 12, 2010 4:29 PM To: mcn-l at mcn.edu Subject: [MCN-L] does your institution have a social media manager? I know this question has been asked in the past on MCN-l in various forms and permutations, but I'm asking again to get the latest, greatest answers from my peers, as things are changing so rapidly in the arena of social media and museums! Does your institution have a dedicated, full-time social media manager? If so, in which department does that position live? Or do you divide up social media responsibilities between more than one person or department? If so, what criteria do you use to make those distinctions? Many thanks for your input! Dana ...................................... Dana Mitroff Silvers Head of Online Services San Francisco Museum of Modern Art 151 Third Street San Francisco, CA 94103-3159 dmitroff at sfmoma.org www.sfmoma.org
