Hi, I am looking for current information on best practices in email marketing for museums. If you are involved in shaping your museum's email marketing plan, can you let me know if you have any leads on white papers or articles that articulate current trends in this area?
At SAM we are working from an email marketing process that we set up many years ago that isn't very efficient, but it is based on the fact that we have limited staff resources to dedicate. Even though this is a common reality for many of us, in hindsight, I realize it wasn't good to make this reality the foundation of our production process. Now we need to rethink our strategy to see if we can make things easier, better and more effective. We just conducted some research that indicates email is a great way to reach our core visitors, which backs up having a rethink. However, I am not sure that the standard template based email blasts we send out every month are effective. Our statistic reports are good, but they mean nothing to me. The emails we send seem like very "old school" technology, especially with the advent of social networking as a direct way for people to get and share information they are interested in. Our templates feel clunky. If you have a good understanding of where email marketing fits in your organization's overall communication efforts, can you please share this information with me? Thank you. Christina DePaolo | New Media Manager Seattle Art Museum | 1300 1st Avenue | Seattle WA 98101 christinad at seattleartmuseum.org<mailto:christinad at seattleartmuseum.org> | 206.654.3165 Find SAM at: http://samblog.seattleartmuseum.org http://facebook.com/seattleartmuseum http://twitter.com/iheartSAM
