Web apps and mobile apps are very different (or at least they their use should 
be) unfortunately some museums are creating mobile apps that would be far more 
useful as web apps or simply as mobile ready web sites. Unlike a mobile app a 
web app cannot access a smart phone's camera, microphone, accelerometer, GPS 
etc...
You are also dealing with an issue of complied code verses  a markup language 
and interpreted code which is slower. Worse still are mobile apps that are 
designed by museums that do not take advantage of web connectivity and are 
bloated space hogging mobile applications that contain all the information 
within the app itself instead accessing it from a web database, at 54MB the 
American Museum of Natural History's Dinosaur iPhone app is a good example. 
There may be reasons for creating an all-in-one mobile app such as the museum 
itself cannot get mobile reception, however, that issue probably should be 
addressed before the mobile app is built in the first place.

Also, while I agree that museum's web site should be mobile ready, I take issue 
with one of the comments.  "Buy a .Mobi domain name for your museum and it will 
automatically convert your website to mobile ready."
No domain name extension can convert a web site to mobile. If you web site is 
poorly coded for mobile, it stays poorly coded for mobile. However, through the 
use of mobile specific style sheets and mobile specific Javascript you can 
restyle your web site layout for mobile and not have to buy the rather 
worthless .mobi domain. You can just as easily create a subdomain for your 
mobile content Ex: Walker Art Center web site: 
http://www.walkerart.org<http://www.walkerart.org> and Walker Art Center mobile 
site: http://m.walkerart.org You already own/lease your domain name, no need to 
get a second one.

In addition to that, many smart mobile devices have already built browsers to 
handle traditional web sites, but even if you want to go the extra step and 
design your site for maximum mobile friendliness you probably don't  (and 
shouldn't) have to replicate all the content that is on your traditional web 
site. Hopefully you have some type of analytics. Google Analytics allows you to 
track mobile device use. You should see what pages get accessed via mobile (and 
where) and build your mobile web site with the content mobile users want 
accordingly.



Joe Hoover
Digital Technology Outreach Specialist
Minnesota Historical Society
W. 345 Kellogg Blvd. St. Paul, MN 55102
Phone: (651) 259-3461
Email: joe.hoover at mnhs.org<mailto:joe.hoover at mnhs.org>
Local History: www.mnhs.org/lhs<http://www.mnhs.org/lhs>


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