Our Marketing Department recently created a temporary position for looking after most of our social media (Facebook, Flickr, YouTube, Delicious, Twitter), as well as podcasts, audio-tours and some online video. We also have a more targeted Twitter-feed and blog associated with an annual student exhibition, which is looked after by our Senior Coordinator of Education Programs (within the Public Programs Department). As this aspect of our online presence expands, I expect other staff, in other departments, to become involved as well.
So, who manages it OVERALL? At the moment, that's unclear. Who SHOULD manage it? Good question! :-) I believe it should definitely be an audience/content expert from the 'web team'. Jonathan Cooper Manager of Information / Website Art Gallery of New South Wales Sydney, Australia http://www.artgallery.nsw.gov.au http://doctordada.com/ >To: "mcn-l at mcn.edu" <mcn-l at mcn.edu> >From: Melissa Kinkley <mhk at uchicago.edu> >Sent by: mcn-l-bounces at mcn.edu >Date: 05/20/2009 04:40AM >Subject: [MCN-L] Who manages your social media presence? > >Dear all, >In your museum, does your PR/Marketing staff manage your presence on >flickr, >youtube, facebook, your blogs, etc. or someone else? If you have one, >how >does your New Media team interface with PR/Marketing? > >Thanks, >Melissa > > >Melissa H. Kinkley >Manager of New Media & Family Interpretation > >Smart Museum of Art >University of Chicago >5550 S. Greenwood Ave. >Chicago, IL 60637 >ph. 773.702.2362 >fax 773.702.3121 > >http://smartmuseum.uchicago.edu - - - Please consider the environment before printing my email - - - This e-mail message is intended only for the addressee(s) and contains information which may be confidential. If you are not the intended recipient please advise the sender by return email, do not use or disclose the contents, and delete the message and any attachments from your system. Unless specifically indicated, this email does not constitute formal advice or commitment by the sender or the Art Gallery of NSW (ABN 24 934 492 575) or its related entities.
