Invitation
Please join us for our monthly Taxonomy Community of Practice Call. This 
month's session discusses Conducting a Search Audit.

Date:  Wednesday, August 5, 2009
Time:  1:00 - 2:00 Eastern Time
Cost:  $50

To register, visit: 
http://www.earley.com/webinars/conducting-enterprise-search-audits

An enterprise search audit will determine where you need to specifically 
improve search processes. Based on actual user behavior and system results, a 
search audit will provide hard data for a baseline evaluation of search 
effectiveness. We'll discuss types of search audits, approaches for gathering 
data and ways a search audit can pinpoint the needs for improvement in system 
tuning, metadata and content management processes.

Jeannine Bartlett will present Strategies for Search Auditing.

What's in a search audit, and why should you consider conducting one? We'll 
look at enterprise search security audits, a framework for measuring the 
enterprise search "experience", and an approach to website search SWOT 
analysis. We'll wrap up with a range of ideas for interpreting and leveraging 
search audit results.

Avi Rappoport will present Auditing Search: The Invisible Part.

The searchable index itself doesn't get much attention, but there are very 
important things there (or not in there) that define the quality of the search. 
Search log top query and click-through metrics can indicate missing sources and 
other problems. The index may need to update more frequently, it may have 
security and access control problems, it may be tuned for smaller disk space 
requirements, and the document store may be insufficient. Essentially a Search 
Audit should also analyze what's in the index, what's not, and why.

Session Presenters:
Jeannine Bartlett of Earley & Associates has 15+ years of executive experience 
leading research and development, marketing and corporate strategy at both 
startup and public companies. Jeannine has held senior roles in the development 
and deployment of technologies as diverse as: search, discovery and 
collaboration systems; Internet media, publishing and portals; data and web 
application security; data warehousing, ETL and replication; and large-scale 
performance and test systems. She is the author of a patent pending for 
cooperative processing and escalation in data and application layer security, 
holds a Top Secret security clearance, and was a Trustee Merit Scholar at 
Austin College.

Avi Rappoport of Search Tools Consulting is a leading authority on Enterprise 
Search Engines for web sites, intranets and topical portals. She combines 
research in information retrieval with years in the software industry to bring 
a practical and straightforward approach to web search and navigation issues. 
She evaluates search engines for features, functionality and usability, with an 
emphasis on find the best way to meet end-user needs.

Earley.com relaunch!
Visit the new site at http://www.earley.com

Check out the new SharePoint Information Architecture Community of Practice, 
founded in response to our recent SharePoint Search & IA webinar series:
http://tech.groups.yahoo.com/group/SharePointIACoP/

Thank you,

Rebecca Allen
Taxonomy Consultant
_____________________________
EARLEY & ASSOCIATES
Cell: 425-299-5400
Email: rebecca at earley.com
Web: www.earley.com




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