Hanan, I can tell you from experience - your next one will be better. After that one, the following one will be better than you second. Your fourth will be better than your third, and so on...and so on.
Here at my museum we have been producing our own videos for educational and marketing objectives for the last year and a half. I think they have definitely gotten better and better with each one. We have done interviews, as well as, scripted and storyboarded material. I think with the emergence of YouTube and podcasting that it is the content itself that speaks and not the shell that holds it. However, that's not to say, you shouldn't try to make the best looking content that you possibly can. :0) Best regards, Chris Alexander | Manager of Interactive Technology San Jose Museum of Art 110 South Market Street San Jose, CA 95113 408-271-6875 ph. 408-294-2977 fx. calexander at sjmusart.org __________________________ Go to www.sjmusart.org/podcast to listen to our MUSE Award winning podcast or search for "SJMA" on iTunes. Is video more your thing? Check out our YouTube Channel at www.youtube.com/sanjosemuseumofart -----Original Message----- From: mcn-l-bounces at mcn.edu [mailto:[email protected]] On Behalf Of Hanan Cohen Sent: Wednesday, January 07, 2009 12:22 AM To: mcn-l at mcn.edu Subject: [MCN-L] Production value of online content Shalom, First, please take a look at a short new video I have just uploaded to YouTube showing an exhibit at the Bloomfield Science Museum, Jerusalem. http://il.youtube.com/watch?v=x7yDZd8oug0 <http://il.youtube.com/watch?v=x7yDZd8oug0> It has very low production value. I shot it once, in sub-optimal lighting conditions, added some simple video effects, slapped opening and closing titles and added a soundtrack I have downloaded from http://ccmixter.org/ <http://ccmixter.org/> This is one way of doing it. (The curator of the exhibition was very pleased with it.) Another way would have been to hire a video production company, write a script, have multiple back-and-forth discussions with them and then show it with fanfare. What I wonder is if online content, that "just does the job" but has low production value, is the right path to take. Does it undermine the public image of the museum? Is accessible, fast and cheap, social media presence good for our outreach efforts? I am not sure where we should draw the line and invest in production of online content. Any thoughts would be appreciated. Thanks, Hanan Cohen - Webmaster The Bloomfield Science Museum Jerusalem http://www.mada.org.il _______________________________________________ You are currently subscribed to mcn-l, the listserv of the Museum Computer Network (http://www.mcn.edu) To post to this list, send messages to: mcn-l at mcn.edu To unsubscribe or change mcn-l delivery options visit: http://toronto.mediatrope.com/mailman/listinfo/mcn-l The MCN-L archives can be found at: http://toronto.mediatrope.com/pipermail/mcn-l/
