Hello,

As a first time attendee of the MCN Conference, I have to say that I was very 
fascinated by the conversation going on about the relationship between IT 
Professionals and their Directors.  I am fortunate because a little over a year 
ago the director of the San Jose Museum of Art made a decision to embrace 
technology and created the position which I currently fill.  

Piggybacking of some of the discussion about communication, I wanted to offer a 
little info about a situation that arose recently.  Around the one year 
anniversary of my position I was approached by our Marketing Director who 
mentioned to me that I need to be a little more outspoken about what it is that 
I do at the Museum.  This really caught me off guard.  I felt that with every 
opportunity that presented itself I tried to speak about technology and what it 
was that I was doing.  I went through a lot of denial about this, but finally 
came to the conclusion that I would draft an email that would recap the 
previous year's accomplishments; this email would then be sent to certain staff 
members who I felt were stakeholders.  The email took me two days to write and 
ended up being a four page memo.  In it, I tried to put it in layman's terms 
what was accomplished; this many people downloaded our podcast, this many 
people watched our YouTube Videos, this many people listened to our cell phone 
tours, I went to these conferences, we are mentioned on this blog, etc., etc.  
I also included links, which most people are pretty comfortable with clicking 
on.  Basically, I became a self promoter.  Not something that I expected to 
have to do, but embraced after I reflected on all the accomplishments.

The email, with attached memo, was very well received and became "Jerry 
McGuire"ish from people saying, "Have you read the memo?" or "Hey, I enjoyed 
the memo!  Didn't realize you did all that stuff!"  It was even printed out and 
distributed by the Director of the Museum to all the Board Members at one of 
their meetings. It was also forwarded to our Development staff for use in 
grants and corporate funding initiatives.  And, it also acts as a personal 
record that can be referred to on numerous occasions when shameless self 
promotion opportunities arise.

I realize that I might be in a unique situation, but I encourage some of you to 
take up the reins of self promotion.  It might help to clear the air about any 
staff questions and might give you a better picture of where you stand in your 
organization.

Thanks for a great session Nik!  I was the last one who received one of the 
books you were handing out at the end!

Best regards,

Chris Alexander
Manager of Interactive Technology
San Jose Museum of Art

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