>From a branding standpoint you should always try to promote your domain name as cleanly as possible. The chances of anyone typing a long url correctly are slim, and ideally as Ari says, it should be memorable so that they don't need the listing to type it out. The ideal situation is to list your domain and ensure there is a relevant link on it, either directly or indirectly - we promote events indirectly by listing the homepage and an instruction to link to our Events Calendar; or directly by just listing the homepage and feature an icon of that event on our home page. Alternatively, we set up a redirect at the root level so that we can promote a short url comprising of domain name and a short descriptor e.g. getty.edu/thang -nik
>>> "Ari Davidow" <aridavidow at gmail.com> 12/19/2006 8:29 AM >>> It depends on what you are promoting. If you are talking about your website in general, use the main home page. If you are talking about something specific, send people to that specific location (this is where you want to either have human-readable URLs or build in some simple redirects). You never want to send people to your website, and from there to have to figure out how to get where they really wanted to be. ari On 12/18/06, Christina DePaolo <Christinad at seattleartmuseum.org> wrote: > > Do you have a standard for promoting your website in your organization's > print publications? > > > _______________________________________________ You are currently subscribed to mcn-l, the listserv of the Museum Computer Network (http://www.mcn.edu) To post to this list, send messages to: mcn-l at mcn.edu To unsubscribe or change mcn-l delivery options visit: http://toronto.mediatrope.com/mailman/listinfo/mcn-l
