Dear Ellice, >From the British Museum - traffic to the Research section of our website, where our Collection Online sits, and makes up the vast majority of the content) accounts for between 25 and 30% of our traffic by volume of pageviews.
Best wishes, Matthew Head of Web, British Museum -----Original Message----- From: mcn-l-bounces at mcn.edu [mailto:mcn-l-boun...@mcn.edu] On Behalf Of Rich Barrett-Small Sent: 14 January 2013 10:25 To: mcn-l at mcn.edu Subject: Re: [MCN-L] Institutional website usage v. digital collections siteusage? Dear Ellice, In 2012, 17% of our total web visits included a trip to our collections site. Interestingly, a lot of these visits were exclusive to the collections site. In fact, only 3-4% of web visits include a trip to both our collections site and the "other or main" site. I think we too are serving a niche audience with our collections-there were around 74,000 different object pages viewed in the last month. I think Jeremy's approach, with better integration between the two properties and a unified design/user experience, clearly yields positive results and makes more sense to the user. It's something for which I am advocating here. Best regards, -- Rich Barrett-Small Lead Developer, Digital Media Victoria and Albert Museum | www.vam.ac.uk r.barrettsmall at vam.ac.uk | 020 7942 2343 On 9 Jan 2013, at 12:00, mcn-l-request at mcn.edu wrote: > Send mcn-l mailing list submissions to > mcn-l at mcn.edu > > To subscribe or unsubscribe via the World Wide Web, visit > http://mcn.edu/mailman/listinfo/mcn-l > or, via email, send a message with subject or body 'help' to > mcn-l-request at mcn.edu > > You can reach the person managing the list at > mcn-l-owner at mcn.edu > > When replying, please edit your Subject line so it is more specific > than "Re: Contents of mcn-l digest..." > > > Today's Topics: > > 1. Institutional website usage v. digital collections site > usage? (Ellice Engdahl) > 2. Re: Institutional website usage v. digital collections site > usage? (Jeremy Ottevanger) > 3. Please help improve DCE (Heather Bowden) > > > ---------------------------------------------------------------------- > > Message: 1 > Date: Tue, 8 Jan 2013 08:37:17 -0500 > From: "Ellice Engdahl" <ElliceE at thehenryford.org> > To: <mcn-l at mcn.edu> > Subject: [MCN-L] Institutional website usage v. digital collections > site usage? > Message-ID: > <2D2BC4A0B3201C47853B5B0A3ECE0F480621303D at mustang.thehenryford.org> > Content-Type: text/plain; charset="us-ascii" > > Hi all, > > > > I'm curious if anyone tracks or has statistics they'd be willing to > share about how often your institutional website gets visited vs. the > site/page for your digital collections. I'm not so much interested in > exact numbers as the ratio-e.g. your site overall gets five visits for > every one visit your digital collections gets. As a follow-up, does > anyone have goals/thoughts on what that ratio should ideally be, or > are you happy wherever it currently falls? > > > > Many thanks! > > > > > > Ellice Engdahl, Digital Collections Initiative Manager > > The Henry Ford > > 20900 Oakwood Blvd., Dearborn, MI 48124 > > (o) 313.982.6005 | (e) ElliceE at thehenryford.org > > > > > ------------------------------ > > Message: 2 > Date: Tue, 8 Jan 2013 14:27:31 +0000 > From: Jeremy Ottevanger <JOttevanger at iwm.org.uk> > To: 'Museum Computer Network Listserv' <mcn-l at mcn.edu> > Subject: Re: [MCN-L] Institutional website usage v. digital > collections site usage? > Message-ID: > <F6E971514269054EA64F07C31E52AEFA188E531B2C at ASA-MBX01.iwm.local> > Content-Type: text/plain; charset=WINDOWS-1252 > > Hi Ellice, > > Our collections are part of the institutional website and integrated into various bits of content, but a little over 40% of all website visitors view the details page of at least one item. 25% actually land on one. I don't know what experience other museums have had, but as far as I can tell having the collections integrated into our main site has worked better than when they were hived off in their own site. > > As for whether we're happy, well, yes and no. A pretty good proportion of users view these pages, but then again our collections comprise a huge number of pages and should serve the needs of a large number of people. The fact that last month people landed on about 42000 different item pages suggests that we're probably reaching people with some very niche needs, which is good. But I suspect that we're still only getting a tiny percentage of all those people with such niche interests so I can't be that satisfied. > > Cheers, Jeremy > > > Jeremy Ottevanger > Technical Web Manager > Imperial War Museum > Lambeth Road > London SE1 6HZ > > > -----Original Message----- > From: mcn-l-bounces at mcn.edu [mailto:mcn-l-bounces at mcn.edu] On Behalf > Of Ellice Engdahl > Sent: 08 January 2013 13:37 > To: mcn-l at mcn.edu > Subject: [MCN-L] Institutional website usage v. digital collections site usage? > > Hi all, > > > > I'm curious if anyone tracks or has statistics they'd be willing to share about how often your institutional website gets visited vs. the site/page for your digital collections. I'm not so much interested in exact numbers as the ratio-e.g. your site overall gets five visits for every one visit your digital collections gets. As a follow-up, does anyone have goals/thoughts on what that ratio should ideally be, or are you happy wherever it currently falls? > > > > Many thanks! > > > > > > Ellice Engdahl, Digital Collections Initiative Manager > > The Henry Ford > > 20900 Oakwood Blvd., Dearborn, MI 48124 > > (o) 313.982.6005 | (e) ElliceE at thehenryford.org > > > > ---------------------------------------------------------------------- > ------------------------------------------------------------------- > This email message has been delivered safely and archived online by Mimecast. > For more information please visit http://www.mimecast.com > ---------------------------------------------------------------------- > ------------------------------------------------------------------- > > > Hollywood Costume 20 October 2012 - 27 January 2013 at V&A South Kensington Lead Sponsor: Harry Winston Book now on http://www.vam.ac.uk/content/exhibitions/exhibition-hollywood-costume See the exhibition for free if you join as a V&A Member www.vam.ac.uk/members Modern British Childhood, 1948-2012 13 October 2012 - 14 April 2013 at V&A Museum of Childhood Admission free Keep in touch Sign up for V&A e-newsletters www.vam.ac.uk/signup Become a fan on Facebook.com/VictoriaandAlbertMuseum ( http://www.facebook.com/VictoriaandAlbertMuseum ) Follow us on Twitter.com/V_and_A ( http://www.twitter.com/V_and_A ) The information contained in this message is confidential and intended only for the individual named above. 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