Will a video be available later if one has registered? On Thu, Mar 21, 2013 at 8:24 PM, Eric Longo <eric at mcn.edu> wrote:
> The next *MCN Pro Workshop* is on *Wednesday, May 8, 2013* *@ 8:30am PT / > 11:30am ET / 5pm UK / 6pm Central Europe* > > *Duration: 2 hours, 30 minutes*. The last 30 minutes of each Workshop (from > 1:30pm ET to 2pm ET) will be dedicated to a ?*Hands On Free Consultancy.*? > Workshop presenters will offer guidance and advice on specific projects > submitted by participants who wish to receive open and public input on > their work. All participants are welcome to stay and listen to the project > review conversations. > > *Topic: Social Media Engagement: Defining & Measuring Success* > > Museums have been actively using social media for years now, yet we > continue to struggle with how to measure and articulate success. While > numbers like fans and followers are readily available and easiest to > report, they reveal little about levels of engagement or how social > outreach provides value to the organization and helps to achieve its > mission. This workshop will explore the basics of measuring social > engagement, going beyond the numbers and exploring how we can develop more > meaningful, goal-oriented measures of engagement, conversation, and > learning. How can we learn what truly resonates with audiences in the > social space and build upon our successes? Workshop panelists will discuss > defining goals, tying goals to your institution?s mission, identifying what > to measure and how, and communicating success to leadership. A combination > of metrics and evaluation tools will be discussed, the challenges > associated with interpreting social analytics and producing reports, and > how museums are gradually working toward making social success a regular > (and less painful) part of their museum?s reporting activities. > > *Hosted by: *Victoria Portway, Smithsonian National Air and Space Museum & > MCN board member > > *Presenters:* > > - Jane Finnis, Culture24 > - Sebastian Chan, Smithsonian Cooper-Hewitt National Design Museum > - Dana Allen-Greil, National Gallery of Art > > *Register TODAY for ONLY $45 (early bird special through April 24, 2013) > at: *http://mcnpro.org/registrations/ > > See you all there! > eric > > ----- > Eric Longo > Executive Manager > Museum Computer Network <http://www.mcn.edu/> > +1-888-211-1477 x708 > eric at mcn.edu > > _______________________________________________ > You are currently subscribed to mcn-l, the listserv of the Museum Computer > Network (http://www.mcn.edu) > > To post to this list, send messages to: mcn-l at mcn.edu > > To unsubscribe or change mcn-l delivery options visit: > http://mcn.edu/mailman/listinfo/mcn-l > > The MCN-L archives can be found at: > http://toronto.mediatrope.com/pipermail/mcn-l/ > -- Living In Hong Kong Leonard Steinbach Visiting Fellow City University of Hong Kong Skype: leonard.steinbach 917 821 6207 852 9828 8174
