Hi everyone NYU School of Professional Studies, Division of Programs in Business, Marketing and Public Relations Department is urgently looking for someone to step in and teach the following 3-sessions class:
- *Course Title:* Mobile Marketing: Reaching the Third Screen - *Dates:* Saturdays, May 4th - May 18th - *Sessions:* 3 - *Times:* 10:00am - 4:00pm - *Description:* Today?s consumers carry wireless devices everywhere. Success in this highly personal medium requires evolution to a marketing and advertising approach that seeks consumers? permission to deliver the information they want, when they want it. This course examines how wireless technology fits into the advertising and marketing landscape. Discuss text messaging, mobile applications, hardware, streaming content, contextual advertising, and permission-based alerts. Write a wireless marketing plan, and learn how to measure its success. Case studies and guest speakers provide additional insight. If you, or someone you know, may be up to the task, please contact: *Lisa C. Hoang **Assistant Director** ** New York University SCPS, Division of Programs in Business **Marketing and Public Relations Department** *11 West 42nd Street, Suite 431 New York, NY 10036 *Digital Marketing/Digital Publishing:* 212.992.3221 *Leadership & Human Capital Management:* 212.992.3259 *Fax:* 212.992.3676 *Email:* lisa.hoang at nyu.edu Thanks, eric ----- Eric Longo Executive Manager Museum Computer Network <http://www.mcn.edu/> +1-888-211-1477 x708 eric at mcn.edu
