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On 23/04/2013, at 10:02 AM, "Allen-Greil, Dana" <D-Allen-Greil at NGA.GOV> 
wrote:

> Before we can measure success, we must first be able to answer the question: 
> Why is social media important for museums and what are we hoping to achieve? 
> 
> Join the next #musesocial chat on Tuesday, April 23, 4-6pm ET. This chat will 
> be about connecting our social media efforts to broader strategies and goals.
> 
> We will discuss:
> ?    How do you craft your goals for social media?
> ?    How do you define social media "engagement"?
> ?    What parts of your mission and/or strategy align with your social media 
> outreach?
> ?    Do you have a separate social media strategy or is it part of a broader 
> digital plan?
> ?    How do you currently report social media success? Is it proactive or 
> requested by leadership?
> ?    Do your reports inform and alter your tactical approaches to social 
> media outreach?
> ?    Are you happy with your current goals, measurement (metrics), and 
> reporting process? Why not?
> ?    What are your burning questions about defining and measuring social 
> media success in museums?
> 
> Your host: @danamuses (Dana Allen-Greil)
> 
> Best,
> 
> Dana
> 
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