Dear MCN-ers

can't get to the awesome MCN conference this year, but there in spirit.  

Here is a subject to mull over, on a Monday morning. 

The latest V&A Digital Media blog post outlines how we did some targeted mobile 
optimisation on our visitor information pages and decreased page load time by 
83% by simply making reducing the number of pages from six to one. 

Other quick-win benefits include simple page scrolling - much easier for 
single-thumb mobile use than linking to separate pages.

The simple takeaway - targeting pages with heavy mobile use and making small 
changes can make quite drastic improvements with no special magic or shiny 
stuff. Just common-sense.

More detail and data from OfCom, Culture24 Let's Get Real2 and stats-diving all 
included. 

http://www.vam.ac.uk/b/blog/digital-media/making-mobile-users-experience-better 

Enjoy!

Andrew




Andrew Lewis
Digital Content Delivery Manager
 
Digital Media department
Victoria and Albert Museum
South Kensington
London SW7 2RL

020 7942 2373
a.lewis at vam.ac.uk 
Digital Media blog: www.vam.ac.uk/digital
http://linkd.in/andrewlewis
@rosemarybeetle ( https://twitter.com/rosemarybeetle )



Masterpieces of Chinese Painting 700-1900 
26 October 2013- 19 January 2014 at V&A South Kensington
Supported by the Friends of the V&A
Book now on www.vam.ac.uk/chinesepainting

See the exhibition for free if you join as a V&A Member
www.vam.ac.uk/members

War Games
Until 9 March 2014 at V&A Museum of Childhood 
Admission free

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