The Cultural Resource Management Program at the University of Victoria is 
pleased to offer the following 11-day immersion course From Concept to 
Blueprint: A Mentored Workshop for Museum Educational Web site Development for 
professionals in museums, heritage planning and related organizations.

 From Concept to Blueprint: A Mentored Workshop for Museum Educational Web site 
Development a unique, intensive, collegial think-tank to promote both 
innovative Web design and comprehensive planning.

Building on objectives and resource materials already identified for your 
museum's educational Web site, you work in a mentored learning environment to 
develop a "blue print" that includes navigation, site structure, content 
development strategies, a media integration plan, and initial graphic design 
concepts, as well as a consultation strategy, production plan, and 
implementation schedule. Strategies to engage visitors and respond to audience 
needs are stressed.

Mornings are spent in formal discussion on best practices in museum educational 
web planning, design, production, and project management. Afternoons provide 
the opportunity to apply your evolving knowledge to your museum's web project. 
You benefit from the coaching of the instructor and from synergy generated by 
colleagues' critical and constructive assessment, and you take home a 
comprehensive site plan, along with knowledge and skills to further develop, 
implement, manage, and maintain it.

This workshop is intended for educators and Web managers/designers employed by, 
or under contract to, museums undertaking development of a specific educational 
Web project. It is intended to build on your existing Web design knowledge and 
skills, as demonstrated through prior experience in the development of Web 
sites. Minimum skill requirements, acquired through the production of at least 
one Web site, include: knowledge of: HTML; the structure of the Internet; and 
basic graphic design using Photoshop or Paintshop. Participants are selected on 
the basis of an application that describes your technical training and 
experience and the nature of the your museum's educational Web project.

You will develop a comprehensive "blueprint" for your educational Web site 
through the:
        *       analysis of the needs, characteristics and learning styles of 
potential audiences 
        *       analysis of institutional and programmatic objectives 
        *       creation of content development strategies including a plan for 
media integration and interactivity 
        *       development of navigation and indexing strategies including 
detailed site structure and page grids 
        *       development of graphic concepts 
        *       development of institutional and audience consultation and 
evaluation strategies 
        *       development of a production plan including a schedule for 
project development and promotion 
        *       consideration of issues surrounding technical implementation, 
use monitoring, and maintenance 

At the same time, you will strengthen your professional skills as you:
        *       develop your knowledge of the Web as an educational medium and 
your understanding of technical considerations relating to bandwidth, software, 
and hardware 
        *       recognize best practices and outstanding examples of museum Web 
production 
        *       develop engaging content 
        *       integrate interactive teaching and learning strategies that 
enable visitors to connect with objects and collections, create meaning, 
contribute content, and share experience 
        *       consider issues of Web development in multilingual environments 
        *       develop your ability to utilize a range of Web media tools 
including digital video and QuickTime VR 
        *       critique and contribute to the concept and design of other 
participants' sites 
        *       build your professional and collegial networks in this 
specialized area 

Dates: January 20-31, 2003 (including Saturday, January 25, 9 am to 4 pm with 
some evening lab sessions; 66 instructional hours).

Instructor: The lead instructor and facilitator for the workshop is Jim 
Spadaccini, principal of Ideum <http://www.ideum.com> in Sausalito, California. 
Jim is former Director of Interactive Media with the Exploratorium in San 
Francisco, and is currently involved in the production of a range of innovative 
educational media projects for clients in the US and Europe, including NASA, 
the Tech Museum of Innovation, the Exploratorium, Provincia di Torino (Italy), 
the National Park Service, and Space Sciences Laboratory at UC Berkeley. He 
also teaches in San Francisco State University's Multimedia Studies Program. 
Jim is joined by guest speakers to discuss the uses of a range of database and 
media programs.

To ensure that you have individualized support during the lab periods, Colin 
Owens, Network Adminstrator for the lab, is available to deal with technical 
issues.

Fees: Tuition for this non-credit workshop is $650 (CDN) for Canadian Heritage 
Information Network (CHIN) institutional members and $750 for non-members.

Registration: Complete the online registration form 
<https://web2.uvcs.uvic.ca/forms/promo/crm-reg.htm> on our website, and send, 
under separate cover, the following materials:
        *       A resume that includes a description of your Web design 
training, knowledge, skills, and experience, along with URLs for Web sites in 
which you have a planning and/or design role. 
        *       A letter from your museum describing the goals, content, and 
potential audience(s) of your educational web project, your role in 
development, and the project budget, development resources, and timeline. 

Registration Deadline: December 18, 2002. Should your application be accepted, 
the non-refundable deposit of CDN$100 is applied to your tuition, the balance 
of which is due at the start of the workshop. Should we be unable to accept 
your application, your registration deposit is returned to you.

We acknowledge with thanks the support of the Canadian Heritage Information 
Network (CHIN) in the development and delivery of this workshop.

This course is open to all museum professionals involved in programming through 
the web. Individual course descriptions and registration forms are available by 
contacting us at [email protected] or by visiting our web site at 
<http://www.uvcs.uvic.ca/crmp>
  
Lisa Mort-Putland, Program Coordinator
Cultural Resource Management Program 
Continuing Studies, University of Victoria 
PO Box 3030 STN CSC Victoria BC Canada V8W 3N6 
Tel: 250 721-6119 Fax: 250 721-8774 
Email: [email protected]
Visit our Web site! http://www.uvcs.uvic.ca/crmp
To receive monthly email updates, contact [email protected]




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