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The Cultural Resource Management Program at the University of Victoria is 
pleased to offer the following 6-day immersion opportunity for professionals 
and volunteers working in museums, heritage sites, cultural centres and 
galleries and supporting arts or cultural groups.

INFORMATION MANAGEMENT
HA 488N (1.5 units)

Museums hold a wealth of diverse information that is increasingly recognized as 
a key institutional and community resource. Recognizing the dimensions, value, 
and potential of this information and planning for its strategic integration 
and management provide the focus for this new immersion course. Whether you 
work with collections, research, programming, marketing and audience 
development, or management within a museum or heritage setting, this course 
strengthens your ability to:

        *       define the types of information managed across your institution 
        *       recognize its current and potential strategic value to the 
institution and to the communities it serves 
        *       appreciate the role of computer and Web-based information 
systems to organize, process, and access information 
        *       identify opportunities to integrate information to enhance its 
use and value, and to generate innovative perspectives 
        *       apply principles of strategic planning to identify information 
management opportunities and strategies 
        *       identify resources (human and other) required to accomplish 
your strategic goals 

Dates: November 15 to 20, 2004 with a preparatory assignment
Please register by: October 22
Fee: $550 (Canadian funds, credit and non-credit); subject to change
Instructor: Scott Sayre, PhD.
Scott Sayre has over a dozen years of experience guiding museums in the 
application of business and educational technologies. Sayre held the position 
of Director Media and Technology at The Minneapolis Institute of Arts and 
Applications Developer at the University of Minnesota's Telecommunications 
Development Center. He has a Doctorate in Education from the University of 
Minnesota and a M,Ed, and B.A. in Visual Communications Technology from Bowling 
Green State University.

This course is open to all staff or volunteers working in cultural institutions 
looking to build confidence and develop skills in information management. 
Enrolment options allow you to choose to take courses either for academic 
credit or to enhance professional development. A course description and 
registration form are available by contacting us at [email protected] or by 
visiting our web site at <http://www.uvcs.uvic.ca/crmp/courses/ha488n.cfm>

For more information please contact: 
Lisa Mort-Putland, Program Coordinator
Cultural Resource Management Program 
Continuing Studies, University of Victoria 
PO Box 3030 STN CSC Victoria BC Canada V8W 3N6 
Tel: 250 721-6119 Fax: 250 721-8774 
Email: <mailto:[email protected]>
Visit our Web site! <http://www.uvcs.uvic.ca/crmp>
To receive monthly email updates, contact [email protected]


Draft Course Outline
Day 1
        *       Introductions and descriptions of case study institutions 
        *       The importance of information management in the long-term 
success of an institution 
        *       Expanding the definition, expanding the scope of museum 
information 
        *       Exercise: Museum Information Inventory 
        *       Lost Worlds: assessing the information value of hardcopy 
resources 
Day 2
        *       Museum functions and the information they rely-on and generate 
        *       Common current practices and roles in museum information 
management 
        *       Standards, what are they? Who needs them and why? Where do they 
come from? Common standards by function. Open standards and mark-up 
        *       Exercise: Standards analysis 
        *       Assessing the current and potential internal and external 
audiences for museum information 
        *       Data conversion, when is it needed and how it is accomplished 
        *       Exercise: Data mapping 
Day 3
        *       Developing a museum information plan - assignment 
        *       Exercise: Developing a museum information plan #1: Setting 
goals and objectives Digitization, advantages and challenges of converting the 
physical into digital 
        *       Establishing digitization project requirements 
        *       Planning and budgeting for digitization projects 
        *       Exercise: Developing a museum information plan #2: Estimating 
for digitization 
        *       Case study: Digitizing the Terra Museum's collection 
Day 4
        *       Defining access by audience and use 
        *       Methodologies for access, pros and cons 
        *       Exercise: Developing a museum information plan #3: Defining 
access 
        *       Advances and challenges of information integration 
        *       Case Study: ArtsConnectEd, connecting disparate resources 
        *       Reuse and repurposing, new uses for existing resources 
        *       Exercise: Developing a museum information plan #4: Defining 
opportunities for integration and reuse 
Day 5
        *       Developing rich media project from museum information resources 
        *       Surveying opportunities for project development 
        *       Case study: Restoration Online, Chinese Meeting Hall two 
projects with multiple purposes 
        *       Exercise: Developing a museum information plan #5: Determining 
a potential rich media project 
        *       Planning and budgeting for rich media projects 
        *       Digital archiving, strategies for preserving cultural history 
        *       Exercise: Developing a museum information plan #6 Museum 
information plan review, advising and revision 
Day 6
        *       Improving on a good thing, user-testing and evaluation 
        *       Case study: ArtsConnectEd usability testing 
        *       Exercise: Developing a museum information plan #6: Identify 
areas for testing 
        *       Designing and maintaining a sustainable information strategy 
        *       Exercise: Developing a museum information plan #7: Final plan 
revision, presentation preparation 
        *       Presentations: Students present overviews of their museum 
information plans 
        *       Questions and concluding discussion








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