Whatever happened to the First Sale Principle?

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Tattoo Artist Sues NBA Star for Copyright Infringement

Back in the day, a tattoo artist quite rationally saw your tattoo as a free advertisement for his art. Not anymore. According to this AP story, the man who put a tattoo on the right arm of Pistons forward Rasheed Wallace is suing to stop Wallace from "displaying" his artwork in ads for Nike basketball shoes. Wallace reportedly paid the artist, Matthew Reed of TigerLilly Tattoo and DesignWorks, $450.00 for the tattoo -- but evidently that wasn't enough. Reed told the Associated Press he "expected to benefit from the exposure."

http://www.corante.com/copyfight/
http://sports.espn.go.com/espn/sportsbusiness/news/story?id=1992812

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Amalyah Keshet
Head of Image Resources & Copyright Management
The Israel Museum, Jerusalem
Tel +972-2-670-8874
Fax +972-2-670-8064
Chair, MCN IP SIG

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