Thanks Matt, Here is a post that shows you how to set up the sort of data tracking using Google Analytics Event Tracking, Tag Manager etc...
http://www.vam.ac.uk/blog/digital-media/capturing-user-behaviour-specific-to-your-services Andrew Lewis Digital Content Delivery Manager Digital Media Department www.vam.ac.uk/digitalmedia Message: 3 Date: Fri, 16 Oct 2015 10:08:52 -0400 From: Matt Morgan <[email protected]> To: [email protected] Subject: Re: [MCN-L] Proving how the impact of promotional calls-to-action varies by player result within your web games Message-ID: <[email protected]> Content-Type: text/plain; charset="windows-1252"; Format="flowed" This is genius. On 10/16/2015 09:42 AM, Andrew Lewis wrote: > Dear MCN peeps, > > Ahead of my session at this year's MCN conference "Designing Evidence: > Planning the Data You Track to Capture Specific Behaviour", here's the latest > Digital Media post from the V&A blog, which outlines one of the ways we have > been using these techniques. It's a nice simple run-down of the data we > collected from a web game and what it tells us. > http://www.vam.ac.uk/blog/digital-media/how-people-really-react-when-j > udged-as-shown-by-game-data > > It describes the results of tracking the interactions of individual players > within the game "The Definery", made to support a recent exhibition: "What is > Luxury?". This game is a simple and fun provocation, that allows you to > subject your prized possessions to be judged as luxury or vulgar, based on > questions that probe your emotional attachment, your likelihood of bigging it > up and things like its cost and so on. > > During the build of this game, we set up Google Analytics Event Tracking > coupled with a bit of cookie setting, which allowed us to identify the > various actions within an individual game session. There was some dynamic > setting of variables that could store behavioural feedback and send as a > package into our stats. This was deployed using Tag Manager, based on > structured id and class naming within the html. This post shows the data. > > The results represent the individual reaction of people from over 12,000 > individual game plays. The data showed a clear pattern that players who > received a positive (luxury) rating of their item were twice as likely to > respond to calls-to-action like sharing the game or accessing exhibition > content. > > This sort of data capture is useful if you want to move beyond blunt success > metrics like number of page loads or number of app downloads. I think quite a > lot of people on this list might find it of use. > > Finally, as well as being able to measure the value of calls to action > depending on differing game experience of course, we also captured the > objects submitted. This also means we got the occasional amusingly naughty > reference to bodily parts in the objects people submitted as well as > handbags, scarves, vintage posters. Win, win! > > For any MCN2015 attendees, I'll be looking at this and other data capture > applications such as linking prior motivation to actual behaviour, tracking > all the interactions within individual audioguide sessions (play, pause, > search, replay, load tours etc.) and capturing why users' need large image > downloads on our collection search. > > > Andrew Lewis > Digital Content Delivery Manager > Digital Media > > Victoria and Albert Museum | South Kensington | London | SW7 2RL > T: +44 (0)20 7942 2373 > linkd.in/andrewlewis<http://linkd.in/andrewlewis> > > Visit www.vam.ac.uk<http://www.vam.ac.uk/> and > www.vandashop.com<http://www.vandashop.com/> > Like Victoria and Albert > Museum<https://www.facebook.com/victoriaandalbertmuseum?ref=ts> and > V&A Shop<https://www.facebook.com/pages/VA-Shop/127791180573396> on > Facebook Follow the V&A<https://twitter.com/V_and_A> and V&A > Shop<https://twitter.com/V_and_A_Shop> on Twitter Digital Media on the > V&A blog: www.vam.ac.uk/digital<http://www.vam.ac.uk/digital> > > > ________________________________ > > The Fabric of India > 3 October 2015 - 10 January 2016 at V&A South Kensington Book now on > vam.ac.uk/fabricofindia<http://vam.ac.uk/fabricofindia> > See the exhibition for free if you join as a V&A Member > vam.ac.uk/members<http://vam.ac.uk/members> > Part of the V&A India Festival > vam.ac.uk/indiafestival<http://vam.ac.uk/indiafestival> > > On Their Own: Britain's Child Migrants > 24 October 2015 - 12 June 2016 at V&A Museum of Childhood Admission > free > > Keep in touch > Sign up for V&A e-newsletters > vam.ac.uk/content/email/signup<http://vam.ac.uk/content/email/signup/> > Become a fan on > Facebook.com/VictoriaandAlbertMuseum<http://facebook.com/VictoriaandAl > bertMuseum> Follow us on > Twitter.com/V_and_A<http://twitter.com/V_and_A> > > ________________________________ > This message is intended solely for the use of the individual or organisation > to whom it is addressed. It may contain privileged or confidential > information. > If you have received this message in error, please notify the originator > immediately. If you are not the intended recipient, you should not use, copy, > alter, or disclose the contents of this message. > All information or opinions expressed in this message and/or any attachments > are those of the author and are not necessarily those of The Victoria and > Albert Museum or its affiliates. > The Victoria and Albert Museum accepts no responsibility for loss or > damage arising from its use, including damage from virus. Victoria and > Albert Museum, Cromwell Road, London SW7 2RL, Tel: 0207 942 2000 > ________________________________ > > > > _______________________________________________ > You are currently subscribed to mcn-l, the listserv of the Museum > Computer Network (http://www.mcn.edu) > > To post to this list, send messages to: [email protected] > > To unsubscribe or change mcn-l delivery options visit: > http://mcn.edu/mailman/listinfo/mcn-l > > The MCN-L archives can be found at: > http://www.mail-archive.com/[email protected]/ ------------------------------ Message: 4 Date: Fri, 16 Oct 2015 18:32:56 +0000 From: "Fournier, Melissa" <[email protected]> To: "[email protected]" <[email protected]> Subject: [MCN-L] IP-SIG: US Appeals Court rules in favor of Google?s Book Scanning Project (Fair Use) Message-ID: <d246bb15.99fc%[email protected]> Content-Type: text/plain; charset="windows-1252" >From Judge Pierre Leval?s summary opinion: "Google's unauthorized digitizing of copyright-protected works, creation of a search functionality, and display of snippets from those works are non-infringing fair uses. The purpose of the copying is highly transformative, the public display of text is limited, and the revelations do not provide a significant market substitute for the protected aspects of the originals.? http://www.npr.org/sections/thetwo-way/2015/10/16/449172748/googles-book-scanning-project-is-legal-u-s-appeals-court-says (And for more on fair use, stop by the IP-SIG sponsored panel discussion on Fair Use @ MCN2015 - Saturday, November 7 ? 11:30am - 12:30pm http://sched.co/3rl1 ! ) Melissa Gold Fournier Imaging Services and Intellectual Property Collections Information and Access YALE CENTER FOR BRITISH ART 1080 Chapel Street, PO Box 208280 New Haven, CT 06520 203-432-2834 | britishart.yale.edu<http://britishart.yale.edu/> ------------------------------ Message: 5 Date: Fri, 16 Oct 2015 14:31:12 -0500 From: "Jim Salmons" <[email protected]> To: "Museum Computer Network Listserv" <[email protected]> Subject: [MCN-L] Our FactMiners/PRImA entry -- Turn Text Soup into SmartData -- in the Knight News Challenge Message-ID: <[email protected]> Content-Type: text/plain;charset="us-ascii" Hello MCNers! We are very pleased to point you to our entry in the current challenge: "Turn Text Soup into Smart Data in Newspaper & Magazine Archives" (https://goo.gl/99Vn5M) As two post-cancer #PayItForward Citizen Scientists in Cedar Rapids, Iowa, we are very pleased to be collaborating with Apostolos Antonacopoulos and Christian Clausner, two world-class research scientists at the PRImA Research Center of the U. of Salford, Manchester, UK. Our innovative project that is the focus of our Knight News Challenge entry will open the newspaper and magazine collections of the Internet Archive to new levels of Open Data access and utility. The current Knight News Challenge is focused on Data. In particular, the Knight Foundation is interested in innovative ideas for making Open Data more accessible and useful to Individuals and Communities. All entries, including ours, are currently in "feedback" (and "applause") mode before final evaluation by the Knight Review folks. If you have a few minutes, please drop by and check out our entry. You'll find prominent links to four short "silent Ignite Talk" video slideshows to quickly get you familiar with our project. After visiting our entry, please feel free to sample from among the over 1,000 entries that showcase the range of ideas folks have about making data more accessible and useful. Happy-Healthy Vibes, -: Jim & Timlynn :- Jim Salmons and Timlynn Babitsky Twitter: @Jim_Salmons, @TimlynnBabitsky, @FactMiners, @Softalk_Apple www.FactMiners.org (Open Source #Play2Learn game community) www.SoftalkApple.com (first FactMiners museum/archive project) ------------------------------ _______________________________________________ mcn-l mailing list [email protected] http://mcn.edu/mailman/listinfo/mcn-l End of mcn-l Digest, Vol 122, Issue 12 ************************************** ________________________________ The Fabric of India 3 October 2015 - 10 January 2016 at V&A South Kensington Book now on vam.ac.uk/fabricofindia<http://vam.ac.uk/fabricofindia> See the exhibition for free if you join as a V&A Member vam.ac.uk/members<http://vam.ac.uk/members> Part of the V&A India Festival vam.ac.uk/indiafestival<http://vam.ac.uk/indiafestival> On Their Own: Britain's Child Migrants 24 October 2015 - 12 June 2016 at V&A Museum of Childhood Admission free Keep in touch Sign up for V&A e-newsletters vam.ac.uk/content/email/signup<http://vam.ac.uk/content/email/signup/> Become a fan on Facebook.com/VictoriaandAlbertMuseum<http://facebook.com/VictoriaandAlbertMuseum> Follow us on Twitter.com/V_and_A<http://twitter.com/V_and_A> ________________________________ This message is intended solely for the use of the individual or organisation to whom it is addressed. It may contain privileged or confidential information. If you have received this message in error, please notify the originator immediately. If you are not the intended recipient, you should not use, copy, alter, or disclose the contents of this message. All information or opinions expressed in this message and/or any attachments are those of the author and are not necessarily those of The Victoria and Albert Museum or its affiliates. The Victoria and Albert Museum accepts no responsibility for loss or damage arising from its use, including damage from virus. Victoria and Albert Museum, Cromwell Road, London SW7 2RL, Tel: 0207 942 2000 ________________________________ _______________________________________________ You are currently subscribed to mcn-l, the listserv of the Museum Computer Network (http://www.mcn.edu) To post to this list, send messages to: [email protected] To unsubscribe or change mcn-l delivery options visit: http://mcn.edu/mailman/listinfo/mcn-l The MCN-L archives can be found at: http://www.mail-archive.com/[email protected]/
