To my MCN Colleagues -

Seattle Art Museum invites you to be our guests at a special one-day workshop, 
10.00-3.00pm on Mon June 20, with international audience insight specialists, 
Morris Hargreaves McIntyre, to share lunch and insights from the new Culture 
Segments system.

Culture Segments is changing the way many museums, theaters, arts and cultural 
organizations are developing compelling programs and exhibits, building 
engaging websites, growing their audiences and increasing their income. Built 
on the most comprehensive study of audiences ever undertaken and based on 
deep-seated cultural beliefs and values, it delivers powerful psychographic 
insight.

This session will be of real interest to anyone developing digital resources 
but it is also relevant to programing, interpretation, marketing and so you can 
book up to four free places for the workshop. Come for the day or stay over - 
with a special rate at the neighboring Hotel 1000.

Full details at http://seattleinsightworkshop.eventbrite.com






TIM RAGER
Director of Technology

Seattle Art Museum
p: 206.344.5278
seattleartmuseum.org<http://seattleartmuseum.org/>

GRAPHIC MASTERS / Seattle Art Museum / Jun 9 – Aug 28
MOOD INDIGO / Asian Art Museum / Apr 9 – Oct 9

JOURNEY TO DUNHUANG / Asian Art Museum / Mar 5 – Jun 12
Get tickets at 
visitsam.org/tickets<http://visitsam.org/tickets>
Get tickets at visitsam.org/tickets<http://visitsam.org/tickets>

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