Interesting post - can you point us to the research? I found this (Google translated) - http://bit.ly/2hduUWg but it doesn't say how many domains were involved in the study, or their methodology.
I can see that having the word "gallery" or "art" in the domain name might help with ranking (..possibly, although this is less and less a factor compared to really great, changing content..). But - counter to this - these are still quite unfamiliar TLD's to users, and I would expect there to be some issues of usability here. I'm also reasonably certain that buying the domain .art/.gallery and forwarding requests to your existing site isn't going to do anything at all to help your SEO rankings. Yes, if someone types the whole domain name out they get to your site. But - AFAIK, the new domain won't *rank* - which makes the point above about words in URLs moot. It may be worth doing to stop squatters - but that's not SEO. Obviously, if you have the time and energy to move your whole site over and do everything properly using 301's, etc etc - or are about to launch a new site, maybe it's a good thing to consider. Willing to be proved wrong. SEO is a deep, black art about which I know but a tiny slice.. :-) cheers Mike ps. This is a good article / discussion about domains and SEO: http://www.practicalecommerce.com/articles/76004-5-Ways-Domains-Impact-SEO On Fri, 9 Dec 2016 at 17:03 ICANN Registrar Secura <sec...@domainregistry.de> wrote: > > > The relationship between better ranking and the new top-level domains was > proved by a study of Searchmetrics for Berlin-domains. Websites with > Berlin-Domains frequently place better than websites with .de domains and > .com domains in regional searches with Google. The result of the study by > Searchmetrics can be summarized as follows: > > > > "42% of searches show that .berlin domains rank better locally ." > > > > The study of total sites in Houston shows that the results by Searchmetrics > can be generalized to all new top level domains, including the new > Art-Domains: It was proved that Google uses the domain endings of the New > Top Level Domains as a key element for the assessment of domains. Total > sites draws as a conclusion: > > > > "It is clear that the new top-level domains improve the ranking in search > engines." > > > > If you do not want to build a new website for the new Art-Domain, you > should know, it is easy to forward your existing URL or domain to your new > Art-Domain. > > > > The Sunrise period of the Art-Domains lasts from 7 December 2016 to the 7th > February 2017. You can register at the Sunrise Period with a brand. You > must > register your trade mark at the Trademark Clearinghouse beforehand. > > > > As Artnews.com reports, 60 famous institutions have already opted for the > Art-Domain. We quote as an example the museums amont the early adopters: > > > > Art Institute of Chicago > > Centre Pompidou > > Guggenheim Museum > > Institute of Contemporary Art, Miami (ICA Miami) > > Los Angeles County Museum of Art > > M+ Museum > > MALBA: Museo de Arte Latinoamericano de Buenos Aires > > MAXXI: Museo nazionale delle arti del XXI secolo > > Multimedia Art Museum > > Museo Tamayo > > Power Station of Art > > Stedelijk Museum > > Tate > > Van Abbemuseum > > Walker Art Center > > WIELS Contemporary Art Center > > > > > > Hans-Peter Oswald > > http://www.domainregistry.de/art-domain.html > > > > > _____ > > To unsubscribe from the MUSEUM-L list, click the following link: > http://home.ease.lsoft.com/scripts/wa-HOME.exe?SUBED1=MUSEUM-L > <http://home.ease.lsoft.com/scripts/wa-HOME.exe?SUBED1=MUSEUM-L&A=1> &A=1 > > _______________________________________________ > You are currently subscribed to mcn-l, the listserv of the Museum Computer > Network (http://www.mcn.edu) > > To post to this list, send messages to: mcn-l@mcn.edu > > To unsubscribe or change mcn-l delivery options visit: > http://mcn.edu/mailman/listinfo/mcn-l > > The MCN-L archives can be found at: > http://www.mail-archive.com/mcn-l@mcn.edu/ > -- _____________________________ Mike Ellis Thirty8 Digital: a small but perfectly formed digital agency: http:// <http://thirty8.co.uk>thirty8.co.uk * My book: http:// <http://heritageweb.co.uk>heritageweb.co.uk * * New: Workshops, courses and free downloads: http:// <http://trainingdigital.co.uk/>trainingdigital.co.uk/ <http://trainingdigital.co.uk/> *
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