Chasing domain names is like tilting at wind mills. You'll likely never
find all permutations or get them all, and there is almost no return on the
investment.
" ... Think about how your customers will find you. Most customers will
find you via search engines or through social media. Some will type in your
domain name into their browsers; of those, some folks will mistype your
domain name, but often their browser will prompt them to correct the error.
No one guesses domain names any more ..."
http://www.forbes.com/sites/ericgoldman/2012/07/16/why-defensive-domain-name-registrations-arent-a-good-deal-for-small-businesses/#534739903502
" ... *Don't: Waste money on extensions other than .com. *When you register
your domain name, you'll be bombarded with offers to purchase other
versions ... For most small businesses, that's not needed. Investing in
other extensions becomes important when patenting something or protecting a
trademark ..."
https://www.entrepreneur.com/article/219410

Good luck,
Douglas

On Tue, Feb 14, 2017 at 12:48 PM, Susan Edwards <[email protected]> wrote:

> Thanks for asking this Shyam -
> I am also interested in hearing if anyone is considering .art as I am
> getting pressure from my administration to purchase. The cost for the first
> year is $299 (!!!) unless you want to be part of their "founders" scheme,
> for which you have to agree to change your primary domain to the .art
> domain (which seems crazy to me). Seems to me that it's mostly for-profit
> galleries that are participating.
>
> I have prepared an argument against, but would appreciate any of this
> community's concrete advice/thoughts on why this is not something we should
> pursue.
>
> Thanks,
> Susan
>
> Susan Edwards
>
> Associate Director, Digital Content
>
> HAMMER MUSEUM
>
> 10899 Wilshire Bl.
>
> Los Angeles, CA 90024
>
> (310) 209-7921
>
> [email protected]
>
> On Tue, Feb 14, 2017 at 10:17 AM, Leo Ballate <[email protected]> wrote:
>
> > Shyam,
> >
> > Based on our experience with the .museum domain, I think .art is a waste
> > of time. The general public only really has .com engrained in their
> > consciousness, with .org, .net, .edu, and .gov barely being
> > used/recognized. I see this as museum hubris for a tiny audience. You'll
> > also notice that the domain is only offered by one (very small/obscure)
> > name registrar and only by invitation.
> >
> > Leo
> >
> > Leo Ballate
> > Chief Technology Officer
> >
> > San Francisco Museum of Modern Art
> > Now Open!
> > Tickets Available at SFMOMA.org
> > 415.357.4145
> > [email protected]
> >
> > 151 Third Street | San Francisco, CA 94103
> >
> > This message, together with any and all attachments, is intended only for
> > the use of the recipient(s) named above. It may contain information that
> is
> > privileged and confidential. If you are not the intended recipient, you
> may
> > not review, copy or distribute this communication. If you have received
> > this communication in error, please notify the original sender by email
> and
> > delete the message, along with any attachments.
> >
> >
> > -----Original Message-----
> > From: [email protected] [mailto:[email protected]] On Behalf Of
> > Shyam Oberoi
> > Sent: Tuesday, February 14, 2017 10:03 AM
> > To: Museum Computer Network Listserv <[email protected]>
> > Subject: Re: [MCN-L] .art domain extension
> >
> > I'm curious to hear from other museums who are using, or are considering,
> > the new .ART domain, now that early registration "exclusive to members of
> > the art world" is open.  I've looked at the list of "early  adopters" and
> > it doesn't seem as if any US museums are actively using .ART right now.
> >
> > With thanks,
> >
> > Shyam
> >
> > ____________________________________
> > SHYAM OBEROI
> > Director of Technology and Digital Media
> >
> > DMA
> > Office: 214-922-1206
> > Dallas Museum of Art | 1717 N. Harwood St. | Dallas TX 75201
> >
> > Explore the DMA your way.
> > Download the free DMA app today.
> >
> > -----Original Message-----
> > From: [email protected] [mailto:[email protected]] On Behalf Of
> > Judy Dyki
> > Sent: Monday, November 28, 2016 12:19 PM
> > To: 'Museum Computer Network Listserv' <[email protected]>
> > Subject: Re: [MCN-L] .art domain extension
> >
> > Hi Floyd,
> >
> > Contact Heather Bhandari ([email protected]) for information on
> > the .art domain extensions -- she is coordinating the early adopters.
> >
> > Best,
> >
> > Judy
> >
> >
> > ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> > Judy Dyki
> > Director of Library and Academic Resources Cranbrook Academy of Art and
> > Art Museum
> > 39221 Woodward Avenue, Box 801
> > Bloomfield Hills, MI   48303-0801
> > 248-645-3364  phone
> > 248-645-3464  fax
> > [email protected]  e-mail
> >
> >
> >
> > -----Original Message-----
> > From: [email protected] [mailto:[email protected]] On Behalf Of
> > Sweeting III, Floyd
> > Sent: Monday, November 28, 2016 1:12 PM
> > To: Museum Computer Network Listserv ([email protected]) <[email protected]>
> > Subject: [MCN-L] .art domain extension
> >
> > Colleagues,
> >
> > Do any of you know if it is possible yet to apply for a .art domain
> > extension?
> > Has anyone found a registry for .art ?
> >
> > I read somewhere that it's not happening until February but apparently
> > there are some early adopters.
> >
> > Thanks,
> >
> > Floyd Thomas Sweeting III
> > Head, Technology & Digital Media
> >
> > THE FRICK COLLECTION
> > 1 East 70th Street
> > New York, NY   10021
> >
> > (212) 547-6889 tel
> > (212) 547-0708 fax
> >
> > www.frick.org
> >
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-- 
Douglas Hegley
Director of Media and Technology
Minneapolis Institute of Art
2400 Third Avenue South
Minneapolis, MN 55404
(612) 870-3072 | [email protected] | www.artsmia.org
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