Dear Colleagues,


I am happy to invite you to the Virtual Study Group:

Demystifying Museum Soft Power: Geo-visualising Museums’ Influence
<https://protect-au.mimecast.com/s/OJZ4CnxyvXcA4Vwmu9GGiN?domain=culturalresearchnetwork.org>



Watch a video teaser here
<https://pursuit.unimelb.edu.au/articles/putting-museum-power-on-the-map> and
register for the webinar here
<https://protect-au.mimecast.com/s/1yB9Cq7By5sKgvBXuE3nas?domain=register.gotowebinar.com>
.



USA: December 10, 2018 4:00 PM EST

UK: December 10, 2018 9:00 PM

Melbourne: December 11, 2018 8:00 AM

This VSG will share key findings of a research project that has sought to
define, explain and deconstruct the ‘soft power’ of museums. The
round-table talk among museum professionals and academics will aim to
demonstrate and discuss the pilot version of the award-winning dynamic web
application that was developed in partnership with the Australian Centre
for the Moving Image
<https://protect-au.mimecast.com/s/h7vQCoVzwKhjAm9vuzYCPN?domain=acmi.net.au>
(ACMI).
The app Museum Soft Power Map
<https://protect-au.mimecast.com/s/_7WmCp8AxKs1gZkAsYWWEL?domain=victoriasoftware.com>,
enables users to explore a geographic spread of ACMI’s cultural resources
and social outputs.



Guest speakers will include *Gail Dexter Lord*, one of the world’s foremost
museum and cultural planners and President of Lord Cultural Resources, *Seb
Chan*, ACMI Chief Experience Officer, *Chris Harris*, ACMI Head of
Exhibition and Touring, *Natasha Mian*, ACMI Coordinator for the
Development team and *Eliza Coyle*, Community Programs Officer at Yarra
City Council Libraries. The VSG will be led by *Dr Natalia Grincheva*,
Research Fellow in the Research Unit of Public Cultures at the University
of Melbourne.
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