>At 14:37 +1000 27/1/00, Doug, Judy & Jeremy Watt wrote:
>belive it or not, Sony does actually advertise the Mini Disc over here in
>Oz. I gota admit though that the ads are really strange and very obscure,
>I'm not sure it's really what they need. No explanation of the general
>capabilities, though it does make it clear that they have recording
>capabilities I gotta admit. I have never seen print media advertisements
>though, only in Japan where there are brochures in all the stores (cause
>most big stores sell everything....Kmart style I guess). It has just a big
>a hiold over there as cd etc in terms of presence in stock displays.
>
>Well, enough of my ramble, just a point of interest.
Sony also has MD advertising here in Spain, and I think it has helped
- but I've only seen it before movies. It shows 3 or 4 different
folks doing all sorts of wacked-out stuff with headphones on - some
of it quite physical - and then ends with a guy sitting at his desk
recording an MD, popping it out of the deck, and then dropping into
his portable, labelled 'musica para volar' (music for flying). He
then gets funky with some pigeons and the commercial ends with some
voice over about your music (can't remember exactly what the slogan
is).
Like I mentioned in an earlier post, this advertising seemed to at
least raise general awareness here. And the ad is decent. It sends
home the "home recording" point mentioned above and raises awareness.
This commercial isn't specifically Spanish - most of it is music.
I'd be surprised if it hasn't made it elsewhere.
more general interest bits for you all...
bob
===================================
Robert Torres
doctorando en sociolog�a de desarrollo
Ph.D. Candidate - Development Sociology
Cornell University - EEUU
C/Violant d'Hongria Reina d'Arag�, 165, 1-3
08014 Barcelona - SPAIN
[EMAIL PROTECTED]
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